Who is this choice relevant to?

Parents decorating small bakes together

For cupcakes or biscuits, what matters most is how much topping you’ll need for your planned baking session. A Lidl recipe uses chocolate sprinkles to decorate biscuits once they have cooled completely.

Families comparing sugar content

Compare the nutritional information per 100 g and bear in mind how much you’ll use. The Dutch Nutrition Centre does not include chocolate sprinkles in its Wheel of Five; a product name featuring ‘less sugar’ does not, on its own, tell you how different brands compare.

Families who need to check allergens

If you have an allergy or intolerance, the exact variant matters. The De Ruijter and Venz milk chocolate variants examined list milk, lactose and soya. Before use, also read the allergen information and any ‘may contain’ statement on the pack you’ve bought.

What should you look for when choosing?

First decide how much chocolate sprinkles you’ll need for decorating. Then compare the nutritional information and check the label of the variant you choose.

What to consider What to check when buying Who should consider this?
Sugars Compare the sugars per 100 g and the amount you plan to sprinkle on. For ‘less sugar’ claims, check which product is being used for comparison. When I bake with children, I want to know how much sugar the topping contains, rather than relying only on the front of the pack. For around 40% of consumers, sugar content is the most important factor in this choice.
Allergens Read the ingredients, highlighted allergens and any ‘may contain’ statement on the packaging of the exact variant. If I have an allergy, I want to check that the chocolate sprinkles I’ve chosen are suitable for everyone eating them before we start decorating. Checking allergens is a priority for around 40% of consumers.
Quantity and use Choose a net weight to suit the number of bakes and people taking part; also check the storage instructions. For one batch of biscuits, I don’t necessarily want to buy the same amount as I would for several baking sessions. Getting the quantity right is the main concern for around 20% of consumers.

Common mistakes

  • Assuming ‘less sugar’ means less than all chocolate sprinkles

    Jumbo compares its Hagelslag Melk Minder Suiker with its own milk chocolate sprinkles. This claim does not rank the product against other brands or variants.

    Check what the comparison is based on, then compare the nutritional information for the products you’re considering side by side, always per 100 g.

  • Relying on the brand or type of chocolate when checking for allergens

    Allergens vary by variant. For example, the De Ruijter and Venz milk chocolate variants examined list milk, lactose and soya; warnings about wheat may also be relevant for other products.

    Just before use, check the ingredients and the ‘contains’ and ‘may contain’ information on the pack you’ve bought.

  • Choosing a large pack without planning how you’ll use it

    The packs examined include variants weighing 390 g, 400 g and 600 g. A larger pack is most practical if you’ll use the chocolate sprinkles for several baking sessions.

    Decide how many bakes you’ll be decorating, then choose a suitable pack size. Follow the storage instructions on the pack for any leftovers.

Brands and product ranges to consider

The features below apply to the variants mentioned, not to every product from each brand.

De Ruijter

Albert Heijn describes a 390 g pack of milk chocolate sprinkles for cupcakes and other bakes.

  • This variant lists at least 20% cocoa solids.
  • The product information lists 71 g of sugars per 100 g and the allergens milk, lactose and soya.

Venz

For the 400 g milk chocolate sprinkles examined, Albert Heijn lists cupcakes and other bakes as suggested uses.

  • The variant examined lists at least 20% cocoa solids.
  • The nutritional information lists 69 g of sugars per 100 g; the allergen information names milk, lactose and soya.

Jumbo

Jumbo describes both a 600 g pack of milk chocolate sprinkles for decorating and a separate 200 g variant called Hagelslag Melk Minder Suiker.

  • The nutritional information lists 68 g and 42.6 g of sugars per 100 g for these two variants respectively.
  • Sugar levels and allergen information apply to each variant individually. The ‘less sugar’ claim compares Jumbo’s product with its own milk chocolate sprinkles.

Mister CHOC (Lidl)

Lidl describes Mister CHOC Hagelslag puur as a 600 g pack.

  • The stated pack size can help when planning several decorating sessions.
  • Check the pack label for ingredients, allergens and nutritional information.

Van Oordt

Albert Heijn describes an assorted box containing individual sticks of chocolate sprinkles and fruit sprinkles.

  • The box described contains 300 sticks; depending on the type, each stick weighs 7 g or 10 g.
  • The allergens listed and possible traces vary by type of stick. Check the packaging before children eat them.

Chocolate sprinkles for decorating bakes

These Joybuy products are chocolate sprinkle options for a baking session with children, from milk chocolate sprinkles to mixed toppings and packs in different sizes. Choose according to how you plan to use them, and read the nutritional and allergen information on the pack before use.

Venz Sprinkles Beer Milk Vanilla, 380 g

Venz Sprinkles Beer Milk Vanilla 380 g

A milk and vanilla mix for anyone looking for an alternative to plain milk chocolate sprinkles when decorating cupcakes.

380 g pack. Check the current label for allergen and nutritional information.

View at Joybuy
g'woon milk chocolate sprinkles with smileys, 600 g

g'woon milk chocolate sprinkles with smileys 600 g

For anyone decorating bakes with several children and looking for a topping with smiley faces.

600 g pack; consider in advance whether you’ll use that amount for future baking sessions too. Check the label for allergens.

View at Joybuy
Venz chocolate sprinkles and vanilla-flavoured sprinkles, 400 g

Venz chocolate sprinkles and vanilla-flavoured sprinkles 400 g

A mixed topping for anyone who wants to combine chocolate and vanilla flavours when finishing a bake.

400 g pack. If you have an allergy or dietary requirement, read the information for this specific variant on the pack.

View at Joybuy
Venz milk chocolate sprinkles, 400 g

Venz milk chocolate sprinkles 400 g

A milk chocolate option for anyone who wants to finish cupcakes or other bakes with classic chocolate sprinkles.

400 g pack. Before use, check the label for allergens and sugars per 100 g.

View at Joybuy
Venz milk chocolate sprinkles, 380 g

Venz milk chocolate sprinkles 380 g

For anyone planning to use a milk chocolate variant to decorate cupcakes or other bakes.

380 g pack. Check the label for the latest nutritional and allergen information for this variant.

View at Joybuy

Frequently asked questions

Are milk chocolate sprinkles an obvious everyday choice for children?

No. The Dutch Nutrition Centre does not include chocolate sprinkles in its Wheel of Five and highlights their sugar and saturated fat content. If you use them for a baking session, you can check how much topping you use and the nutritional information per 100 g and per portion.

Should I always read the chocolate sprinkles packaging if I have an allergy?

Yes. Check the packaging of the exact variant before use. According to the Netherlands Food and Consumer Product Safety Authority, allergen information must appear on the label of prepacked food. Read both the highlighted allergens and any ‘may contain’ warnings.

When should you sprinkle homemade biscuits with chocolate sprinkles?

Let the biscuits cool completely first if you’re following a method where chocolate spread helps the sprinkles stick. Lidl uses this order in its recipe for decorated Christmas wreath biscuits; other recipes may suggest a different finish.

Where can I check the allergens in Lidl chocolate sprinkles?

Check the label on the pack of the variant you’ve chosen. Lidl says it does not provide an online list of ingredients, allergens and nutritional values for its food products.