Which option works best for you?

Parents looking to keep mess to a minimum

If a child is making their own snack, you can keep dry sprinkles in their original packaging and serve a portion with a spoon. If you’d rather dispense from a squeezy bottle, first check whether a smooth topping is actually what you’re looking for: it isn’t the same as sprinkles.

Families planning portions

For regular use at home, the pack size may be a factor; for a snack on the go, a small pack might be more convenient. Albert Heijn describes AH Strooi mini's as small packs for on the go, but they also contain toppings other than sprinkles.

Shoppers checking ingredients

Choose a variety only after reading the current label. The De Ruijter plain sprinkles shown by Albert Heijn contain soya and may contain milk; the plain sprinkles shown by Jumbo may contain milk. Don’t assume the same information applies to other varieties.

What should you look for when choosing?

First decide whether you want dry sprinkles or are deliberately switching to a smooth topping. Then choose the packaging and check the label for the specific product.

Dry chocolate sprinkles

Choose these: if you want to serve sprinkles on bread or in yoghurt.

Bear in mind: serving a portion with a spoon is different from dispensing from a squeezy bottle.

Smooth topping in a squeezy bottle

Choose this: if dispensing from a squeezy bottle is your priority and you want a liquid topping.

Bear in mind: this isn’t the same product form as dry chocolate sprinkles. HANOS describes its squeezy bottle of speculoos topping as a smooth sauce.

What to consider What to check when buying Who it matters to
Serving it yourself Is the product a dry topping or a smooth topping? Decide how you want to serve the portion. If my child is making something themselves, I want to measure out the amount without treating sprinkles like a sauce. For around 31% of consumers, being able to serve it independently comes first.
Small portions Check the pack size and whether a small pack contains only sprinkles or other toppings too. For a snack on the go, I want to be able to take a small portion with me, even if it isn’t made up of sprinkles alone. Around 19% of consumers give this portioning convenience top priority.
Pack size for home Compare the net weight of packs that suit your needs. When sprinkles are often on the table after school, I want to choose a pack that suits how we use them. For around 25% of consumers, pack size is the biggest factor.
Ingredients and allergens Read the ingredients and the ‘contains’ and ‘may contain’ statements on the pack you’ve chosen. If an ingredient or allergen matters to us, I need to be able to check this particular variety. For around 25% of consumers, checking the label comes first.

Common mistakes

  • Assuming a squeezy bottle is just a different format for sprinkles

    The squeezy bottle described by HANOS contains a smooth speculoos topping, whereas the chocolate sprinkles considered here are dry toppings. So you’d be choosing a different product too.

    First decide whether you want sprinkles or a liquid topping; choose the squeezy bottle only if that switch works for the snack.

  • Relying on ‘plain’ or the brand name when checking allergens

    The De Ruijter plain sprinkles shown by Albert Heijn list soya and may contain milk. The plain sprinkles shown by Jumbo may also contain milk. So the flavour name alone doesn’t tell you enough about the variety you’ve chosen.

    Check the current ingredients and allergen information every time you buy, even if you’ve bought the product before.

Brands to compare

De Ruijter

De Ruijter offers several varieties of sprinkles. Albert Heijn’s product information describes the 200 g plain variety.

  • The ingredients and allergens are listed for this plain variety.
  • This variety contains soya and may contain milk; check other varieties separately.

Jumbo

Jumbo offers plain, milk chocolate and duo sprinkles in 300 g packs, giving you a choice of flavours and pack sizes.

  • The plain variety shown is available in a 300 g pack.
  • The plain variety may contain milk; check the label on the pack you choose.

Albert Heijn

Albert Heijn offers varieties of sprinkles as well as AH Strooi mini's if you’re considering a smaller pack.

  • AH Strooi mini's are described as small packs for on the go.
  • The mini packs contain a variety of toppings, not just sprinkles; according to the product information, they contain milk and lactose.

Venz

Jumbo’s range includes Venz Tiger Flakes and Croco Flakes, which are mixed varieties in 200 g packs.

  • These varieties offer a different mix from a pack containing only plain or milk chocolate sprinkles.
  • Check the ingredients and allergens on the current pack for the variety you choose.

Sprinkles for after school at Joybuy

These products are dry toppings to compare for an after-school snack: the selection includes sprinkles and chocolate flakes, not liquid topping in a squeezy bottle. When choosing, consider the product type, pack size and label.

Venz Milk Chocolate Sprinkles pack, 400 g

Venz Milk Chocolate Sprinkles, 400 g

For anyone wanting to use milk chocolate sprinkles from a 400 g pack for a snack. Portion them separately and check the ingredients and allergens on the current label.

View at Joybuy
Venz Tiger Flakes pack, 200 g

Venz Tiger Flakes, 200 g

A 200 g variety of sprinkles for anyone looking for a mixed topping. Serve the amount you want separately with a snack and read the current allergen information.

View at Joybuy
De Ruijter Hail Chocolate Pure pack, 390 g

De Ruijter Hail Chocolate Pure, 390 g

For anyone wanting to compare 390 g of plain chocolate topping with sprinkles. Before buying, check exactly what type of topping this variety contains and read the current allergen information.

View at Joybuy
g'woon Milk Chocolate Flakes pack, 300 g

g'woon Milk Chocolate Flakes, 300 g

For anyone looking for a 300 g pack of milk chocolate flakes for snacks at home. Carefully check the current ingredients and allergen information for this variety.

View at Joybuy
Sprinkles Choca Flakes pack, 200 g

Sprinkles Choca Flakes, 200 g

A 200 g pack for anyone wanting to use cocoa flakes for a snack. Serve the portion separately as desired and check the current ingredients and allergen information.

View at Joybuy

Frequently asked questions

Are chocolate sprinkles in a squeezy bottle a good way to avoid mess?

A squeezy bottle of smooth topping isn’t just different packaging for the same dry chocolate sprinkles. If you want to serve sprinkles, you’ll need a different way to portion them, such as serving an amount with a spoon.

What should I choose if my child makes their own snack after school?

Choose dry sprinkles if that’s the topping you want, and decide how you’ll serve a portion. A small pack to take with you can be handy if convenience is your priority, but AH Strooi mini's also contains toppings other than sprinkles.

Are plain sprinkles automatically free from milk or soya?

No, ‘plain’ isn’t a reliable way to identify allergens. The De Ruijter plain sprinkles shown by Albert Heijn contain soya and may contain milk; the plain variety shown by Jumbo may contain milk. Read the label for the exact variety you choose.

What does ‘may contain’ mean on a pack of sprinkles?

This statement warns that the product may have come into contact with the named allergen. Check both the ingredients and the allergen warning on the current packaging for the specific product; don’t rely on a previous purchase or another flavour variety.