People who want to strictly limit their sugar intake
You want to be able to rely on the nutritional information, because ‘lower in sugar’ doesn’t mean that chocolate sprinkles are sugar-free.
Who is this relevant to?
People planning small Advent calendar treats
You’re dividing chocolate sprinkles into small portions and want to know in advance how to store them, and which ingredients and allergens are listed on the packaging.
People checking sweeteners or allergens
You look beyond the sugar content. According to Jumbo’s product information, Céréal Hagelslag Puur contains maltitols and soya, and may contain milk.
What should you look for when choosing?
First decide whether you’re looking for chocolate sprinkles that are demonstrably sugar-free, or simply lower in sugar. Then check that the exact variant, including its sweeteners and allergens, is suitable for the portions you’re planning for the calendar.
| What to consider | What to check | Who is it important for? |
|---|---|---|
| Sugar-free or lower in sugar | Read the ‘of which sugars’ figure per 100 g and check which claim appears on the exact packaging. A relative reduction in sugar doesn’t confirm that a product is sugar-free. | If you need to strictly limit sugar, don’t rely on the front of the packaging alone. Around 46% of consumers make checking sugar their top priority. |
| Sweeteners and allergens | Check the ingredients, allergen information and any warning about polyols such as maltitols. | For a treat that needs to suit the person eating it, sweeteners and allergens matter more than the sugar figure alone. Around 27% of consumers make these checks their top priority. |
| Calendar portions | Check the storage instructions and confirm that your chosen variant is available shortly before you buy it. | If you’re preparing several small treats, you’ll want to know whether the product will be available in time and can be stored properly. This is the main concern for around 27% of consumers. |
Common mistakes
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Taking ‘lower in sugar’ to mean ‘sugar-free’
According to Jumbo’s product information, Céréal Hagelslag Puur contains 7.7 g of sugars per 100 g. Jumbo Hagelslag Melk Minder Suiker contains 42.6 g of sugars per 100 g, according to its own product information.
Read the nutritional information for the exact variant before describing it as sugar-free.
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Checking sweeteners and allergens only after buying
According to Jumbo, Céréal Hagelslag Puur contains maltitols and soya, may contain milk, and carries a warning that excessive consumption may have a laxative effect.
Check the ingredients and allergens before dividing the chocolate sprinkles into calendar portions.
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Assuming it will be available
Jumbo’s product page indicated that Hagelslag Melk Minder Suiker was no longer part of its online range.
Check current availability before planning your calendar around this variant.
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Applying information about baker’s salt to chocolate sprinkles
The Netherlands Nutrition Centre’s information about baker’s salt relates to bread and bread substitutes. It doesn’t describe the ingredients in chocolate sprinkles on a rusk.
Assess the chocolate sprinkles using the ingredients and nutritional information on their own packaging.
Brands to compare
Compare the exact variant of chocolate sprinkles, as claims and nutritional values can vary within a brand.
Céréal
Céréal Hagelslag Puur is a lower-sugar variant, not confirmed as sugar-free chocolate sprinkles.
- According to Jumbo, this variant contains 7.7 g of sugars and 40 g of polyols per 100 g.
- The product information lists soya, possible traces of milk and a warning about excessive consumption.
Jumbo
Jumbo Hagelslag Melk Minder Suiker is a milk chocolate variant with a relative reduction in sugar.
- Jumbo states that it contains 30% less sugar than its regular milk chocolate sprinkles.
- According to the product information, the variant contains 42.6 g of sugars per 100 g and milk. Check current availability too.
Albert Heijn
Albert Heijn lists its own chocolate sprinkles with the claim ‘lower in sugar’.
- The product name gives you a starting point for finding a lower-sugar variant.
- Check the full ingredients list and nutritional information for the pack you choose; the claim doesn’t confirm that the chocolate sprinkles are sugar-free.
De Ruijter
De Ruijter offers regular milk and dark chocolate sprinkles, among other varieties, in 390 g packs, as listed by Jumbo.
- Milk and dark varieties give you different options to compare on the label.
- Don’t assume these regular varieties are lower in sugar without checking their own nutritional information.
Venz
Jumbo lists regular dark and milk chocolate sprinkles from Venz, among other varieties, in 400 g packs.
- The listed varieties give you a choice between milk and dark chocolate.
- If limiting sugar is your priority, compare the nutritional information for the exact Venz variant with that of a lower-sugar product.
Related Joybuy products
Related products coming soon.
Frequently asked questions
Is Céréal Hagelslag Puur sugar-free?
No. According to Jumbo’s product information, Céréal Hagelslag Puur contains 7.7 g of sugars per 100 g. So consider this exact variant lower in sugar, not sugar-free.
Why should I check for maltitols in small treats?
According to Jumbo, Céréal Hagelslag Puur contains 40 g of polyols per 100 g and carries a warning that excessive consumption may have a laxative effect. The Netherlands Nutrition Centre says that large amounts of polyols can cause digestive problems, so check the packaging when putting portions together.
How should I store chocolate sprinkles for an Advent calendar?
Store Céréal Hagelslag Puur in a dry place at room temperature, as instructed on the packaging. For another variant, follow the storage instructions on its own packaging and check that the calendar compartments are dry and can be sealed.
Does baker’s salt tell me anything about chocolate sprinkles on rusks?
No. Information about baker’s salt doesn’t determine the ingredients in chocolate sprinkles. The Netherlands Nutrition Centre discusses baker’s salt in relation to bread and bread substitutes; for chocolate sprinkles, read the ingredients and nutritional information for the product you’ve chosen.