Who is this choice relevant to?

Parents planning a regular breakfast for their toddler

If chocolate sprinkles are on the table, it’s worth choosing the base carefully too. The Netherlands Nutrition Centre includes bread, such as wholemeal and brown bread, as part of breakfast and lunch for children aged 1 to 3.

Families looking for sourdough and rye

You’re specifically looking for a product made with rye sourdough. The Wasa and Leksands products discussed are crispbread, not rusks, so bear in mind that they’re a different type of product and check the allergens.

Parents packing food for childcare or school

When packing breakfast or a snack, you’ll want to know which allergens are listed for both the base and the topping. Also check the rules at the childcare setting or school in question.

What should you look for when choosing?

First decide whether you want rusks or rye sourdough crispbread. Then compare the ingredients, nutritional information and allergens for your chosen base and chocolate sprinkles separately.

What to consider What to check when buying Who it matters to
Breakfast base Check whether the base is rusks or bread, and which grains are listed on the label. Choose the amount of chocolate sprinkles separately. If breakfast is a regular meal, I don’t want to choose the base based only on the sweet topping. Around 45% of consumers prioritise this breakfast choice.
Sourdough and product type Check whether the product is labelled crispbread or rusks, and look at the listed grains and sourdough ingredients. If you’re specifically looking for rye sourdough, you won’t want to expect rusks and end up unwrapping crispbread. This is a priority for around 33% of consumers.
Topping and allergens Compare the sugar content per 100 g and read the allergen information on both packs, including any ‘may contain’ statements. For a sweet breakfast or food packed for childcare, I want to decide on the portion and know what both products contain. This is the main concern for around 22% of consumers.

Common mistakes

  • Assuming sourdough means gluten-free

    The Wasa and Leksands sourdough crispbread products discussed contain gluten-containing grains. Wasa also lists the possible presence of other allergens.

    Check the latest allergen information for both the base and the chocolate sprinkles; don’t assume a product is gluten-free because it says sourdough.

  • Reading ‘less sugar’ as ‘low in sugar’

    According to Albert Heijn, AH Hagelslag melk minder suiker (AH milk chocolate sprinkles with less sugar) contains 30% less sugar than AH Melk hagelslag (AH milk chocolate sprinkles). The nutritional information still lists 43 g of sugars per 100 g for the reduced-sugar version.

    Compare the nutritional information per 100 g and decide how much topping to use, rather than relying only on the claim on the front of the pack.

  • Buying crispbread when you’re expecting rusks

    The Wasa and Leksands products discussed are crispbread. Their shape and crunchy texture are different from traditional rusks.

    Check the product name on the pack and choose a texture your child is used to eating.

Brands to consider

Wasa

Worth considering if you want to compare rye sourdough crispbread with rusks.

  • Albert Heijn describes Wasa Zuurdesem Rogge as crispbread made with wholegrain rye and rye sourdough.
  • It isn’t a rusk. The product information lists gluten-containing grains and the possible presence of other allergens.

Leksands

Worth considering if you’re looking for a different type of rye sourdough crispbread.

  • For the variant discussed, Albert Heijn’s product information lists 85% wholegrain rye flour, wheat bran and rye sourdough.
  • This is also crispbread rather than rusks, and it contains gluten-containing grains.

Albert Heijn

Worth considering if you want to compare rusks and chocolate sprinkles as separate products.

  • Albert Heijn’s rusk range includes wholemeal and multiseed varieties.
  • A claim such as ‘less sugar’ on chocolate sprinkles doesn’t replace the nutritional information or allergen details.

De Ruijter

Worth considering when you’re choosing chocolate sprinkles separately from the base.

  • Jumbo’s range includes several De Ruijter varieties, including Puur and Melk.
  • The variety name alone doesn’t tell you which nutritional information or allergens apply to your choice.

Venz

Another chocolate sprinkles brand to consider alongside your choice of rusks or crispbread.

  • Jumbo’s range includes Venz Melk Chocolade Hagelslag and Rimboe varieties.
  • For a specific variety, check the latest ingredients, nutritional information and allergen details on the pack.

Related Joybuy products

Related products will be available soon.

Frequently asked questions

Are sourdough crispbread and sourdough rusks the same thing?

No. Crispbread and rusks are different types of product. The Wasa and Leksands sourdough products discussed are described as crispbread, so check the pack if you’re specifically looking for rusks.

Should chocolate sprinkles be the basis of a toddler’s daily breakfast?

No. Choose the breakfast base separately from the sweet topping. The Netherlands Nutrition Centre advises against eating chocolate sprinkles too much or too often, and recommends bread, including wholemeal and brown bread, for breakfast and lunch for children aged 1 to 3.

Is sourdough crispbread automatically gluten-free?

No. The Wasa and Leksands varieties discussed list gluten-containing grains. Check the allergen information for the exact variety when you buy it, and do the same for the chocolate sprinkles.

What does ‘30% less sugar’ mean on chocolate sprinkles?

For AH Hagelslag melk minder suiker, Albert Heijn says this is a comparison with AH Melk hagelslag, not a claim that the product is low in sugar. The reduced-sugar variety lists 43 g of sugars per 100 g, so check the nutritional information and the portion you use too.

What should I check when packing crispbread for school or childcare?

Check the allergens in both the crispbread and the topping, and ask about the rules at the school or childcare setting in question. The sourdough crispbread varieties discussed contain gluten-containing grains; Wasa also lists the possible presence of other allergens.