Who is this relevant to?

Parents looking to choose a lower-sugar option

You’re looking for a familiar sweet topping for a secondary school pupil, but want to know how much sugar the chocolate sprinkles actually contain. The nutritional information and the amount used on each rusk matter more than the wording on the front of the pack.

Families planning the whole lunch

You want to serve rusks with chocolate sprinkles alongside other lunchbox items, such as wholemeal bread, fruit or vegetables and a sugar-free drink, rather than building the entire lunch around a sweet topping.

Families checking allergens or school guidelines

Before packing lunch, you need to check the ingredients and allergens in both the rusks and the chocolate sprinkles, and find out whether the school has guidelines on food or allergens.

What should you look for when choosing?

Start with the nutritional information for the chocolate sprinkles and the amount you use. Then consider how the rusks fit into the whole lunch, and check the labels on the rusks and topping separately.

What to considerWhat to checkWho is this important for?
Sugar content Compare the ‘of which sugars’ value per 100 g and consider the amount you use. Check what a claim such as ‘less sugar’ is being compared with. I want to choose chocolate sprinkles with less sugar, without mistaking ‘less sugar’ for sugar-free. For around 38% of consumers, this comparison comes first.
The whole lunch Consider what else is going in the lunchbox, for example wholemeal bread, fruit or vegetables and a sugar-free drink. Alongside the sweet topping, I also want to include other lunch items. For around 37% of consumers, the overall lunch comes first.
Allergens and school guidelines Read the ingredients and allergen information for both the rusks and the chocolate sprinkles; check the school’s guidelines if needed. If a pupil needs to avoid certain ingredients, I want to know what the current labels and school guidelines say before packing lunch. For around 25% of consumers, these checks are the main priority.

Common mistakes

  • Reading ‘less sugar’ as ‘sugar-free’

    A reduction is measured against another product and doesn’t, by itself, tell you how much sugar the chocolate sprinkles contain. Albert Heijn says AH Hagelslag puur minder suiker contains 30% less sugar than AH Chocolade hagel puur, but also lists 43 g of sugars per 100 g.

    Compare the ‘of which sugars’ value per 100 g and consider how much you sprinkle on each rusk.

  • Assuming allergens are the same across a product category

    Allergens vary between products. Albert Heijn lists its own lower-sugar dark chocolate sprinkles as gluten-free, while the Venz Hagelslag melk 30% minder suiker listed by Albert Heijn contains wheat and soya. Rusks also have their own ingredients list.

    Check the current labels on both the rusks and the chocolate sprinkles every time you buy them, especially if a pupil needs to avoid certain ingredients.

  • Building the whole lunch around a sweet topping

    Your choice of chocolate sprinkles doesn’t determine what else goes in the lunchbox.

    Consider whether you’d like to include other items alongside rusks with chocolate sprinkles, such as wholemeal bread, fruit or vegetables and a sugar-free drink.

  • Not checking school guidelines in advance

    Your school’s guidelines may affect what a pupil can take in. The Netherlands Nutrition Centre advises parents of secondary school pupils to find out how food is managed at school.

    Check the school handbook, website or app, and ask the school which guidelines apply if you’re unsure.

Brands to consider

Albert Heijn

A useful option to compare if you’re looking for dark chocolate sprinkles with less sugar than a regular variety.

  • According to Albert Heijn, AH Hagelslag puur minder suiker contains 30% less sugar than AH Chocolade hagel puur. The listed value is 43 g of sugars per 100 g, with a stated serving size of 20 g.
  • The product page describes this variety as gluten-free, but also lists milk and lactose. Don’t assume the same applies to other Albert Heijn chocolate sprinkles.

Céréal

Albert Heijn lists Céréal Hagelslag melk minder suikers and Céréal Hagelslag puur minder suikers in its range.

  • There are separate milk and dark chocolate varieties to compare.
  • Check the current nutritional information and allergens for the variety you choose. ‘Less sugar’ doesn’t tell you how much sugar it contains.

Venz

A brand whose varieties are worth distinguishing carefully, rather than choosing on the brand name alone.

  • Albert Heijn’s product page for Venz Hagelslag melk 30% minder suiker lists 48 g of sugars per 100 g.
  • Albert Heijn marks this particular variety as discontinued. Check the nutritional information and allergens again for any other Venz variety.

Mister CHOC (Lidl)

Lidl lists Mister CHOC Hagelslag puur as a regular chocolate sprinkles product in a 600 g pack.

  • The product name and pack size make it easier to spot this variety on the shelf.
  • Don’t treat it as sugar-free or as a lower-sugar variety unless the label confirms this.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

Are chocolate sprinkles with less sugar also sugar-free?

No. ‘Less sugar’ compares one product with another; it doesn’t mean the product contains no sugar. Albert Heijn lists 43 g of sugars per 100 g for AH Hagelslag puur minder suiker, despite the claim that it contains 30% less sugar than AH Chocolade hagel puur. So make sure you check the nutrition table too.

Do chocolate sprinkles always contain gluten?

No, it depends on the variety. Albert Heijn describes AH Hagelslag puur minder suiker as gluten-free, while the product information for Venz Hagelslag melk 30% minder suiker lists wheat. When packing lunch, check the current labels on both the chocolate sprinkles and the rusks.

How can I check the school’s food guidelines?

Check the school handbook, website or app, and ask the school if you’re unsure. The Netherlands Nutrition Centre advises parents of secondary school pupils to find out how the school manages food.

Does a mention of baker’s salt mean that all rusks contain iodine?

No, don’t assume that based on the product category. Check the ingredients list to see what type of salt is used in the rusks you’ve chosen, and ask the manufacturer for clarification if you can’t tell from the packaging.