Who is this choice relevant to?

Weekend shoppers planning breakfast

You want enough rusks and chocolate sprinkles for the breakfasts you have planned, without choosing a pack you’re unlikely to finish.

Families keeping an eye on portions and nutritional values

You want to use chocolate sprinkles as a topping while being able to judge how much to sprinkle on each rusk. The nutritional information for your chosen sprinkles can help you do that.

Shoppers who need to check ingredients and allergens

You need up-to-date label information for both the rusks and the chocolate sprinkles, as ingredients and allergens can vary from product to product.

What should you look for when choosing?

First, check that the ingredients in both products are suitable for you. Then decide which pack size, portion and flavour will work for your weekend breakfast.

What to consider What to check Especially relevant for
Amount for the weekend Check the number of rusks and the weight of the chocolate sprinkles, and match both to the breakfasts you have planned. If I’m preparing several breakfasts, I want to finish the packs without unnecessary leftovers. Around 36% of consumers would consider the quantity needed first.
Portion and nutritional information Read the nutritional values per 100 g and, if provided, per portion; decide how much chocolate sprinkles you’ll use. I want to choose how much chocolate sprinkles to put on my rusk and understand the nutritional value of that amount. Around 29% of consumers would put portion size and nutritional information first.
Ingredients and allergens Check the current label on both products, including any warnings about cross-contamination. If I need to avoid certain ingredients, I need to be able to check both packs before using them. Around 21% of consumers would make this their main consideration.
Flavour and pack format Choose your preferred type of chocolate sprinkles and check that the pack size suits how you plan to use them. I’d rather have a particular chocolate flavour or a pack size I can easily finish. For around 14% of consumers, this preference would determine their choice.

Common mistakes

  • Relying on a straightforward product name

    Rusks and chocolate sprinkles can contain ingredients and allergens that you can’t tell from the product name alone. For example, Jumbo lists wheat and egg in its Beschuit Naturel rusks.

    Read the ingredients and allergens on the current packaging of both products. Also check for any cross-contamination warnings.

  • Assuming wholemeal rusks make the whole combination wholemeal

    Wholemeal describes the rusk base; it doesn’t tell you how much chocolate sprinkles you’ll add or what their nutritional value is.

    Check the nutritional information for the rusks and chocolate sprinkles separately, and decide how much topping you want to use.

  • Choosing a large pack without a plan for using it

    A pack that stays open for longer than expected may not be the best fit for the weekend breakfasts you have planned.

    Choose the quantity to suit how you’ll use it, and follow the storage and use-by information on each product’s packaging.

Brands to consider

De Ruijter

A brand to consider if you’re looking for a particular variety of dark chocolate sprinkles.

  • According to Albert Heijn’s product information, De Ruijter Specials Intens Puur contains at least 52% cocoa solids. This percentage applies to this variety.
  • Check the label of your chosen variety for ingredients and allergens. The characteristics of Specials Intens Puur don’t automatically apply to other De Ruijter products.

Venz

A brand to consider if you want to compare different types of chocolate sprinkles within one range.

  • The range at Jumbo included milk, dark and other flavours in different pack sizes.
  • Compare the weight and ingredients of the specific variety you choose; the varieties aren’t identical.

Albert Heijn

A supermarket own-brand option if you’re considering plain or wholemeal rusks as your base.

  • Albert Heijn listed AH Beschuit naturel at 125 g and AH Beschuit volkoren at 140 g.
  • Albert Heijn notes that ingredients, nutritional values and allergy information can change, so check the current pack.

Jumbo

A supermarket own-brand option with plain rusks and chocolate sprinkles in larger packs.

  • Jumbo listed Beschuit Naturel in packs of 13 and its own-brand chocolate sprinkles in 600 g packs.
  • Ingredients vary by product. Jumbo Beschuit Naturel contains wheat and egg; check the pack for any warnings too.

Lidl

A supermarket range to explore for plain or wholemeal rusks and chocolate sprinkles.

  • Lidl listed, among other products, milk chocolate sprinkles in a 600 g pack.
  • Lidl stated that these chocolate sprinkles were only available in store.

Aldi

A supermarket range featuring Goud Gebakken rusks and Kiekeboe chocolate sprinkles.

  • ALDI listed plain and wholemeal Goud Gebakken rusks in packs of 13, as well as Kiekeboe dark chocolate sprinkles at 600 g.
  • Plain rusks, wholemeal rusks and dark chocolate sprinkles each have their own ingredients, so check the packs separately.

Rusks and chocolate sprinkles at Joybuy

These products are separate parts of a weekend breakfast: choose a rusk base and, if you’d like chocolate sprinkles, a type and pack weight to suit how you’ll use them. Check the labels of both products you choose.

Venz milk chocolate sprinkles, 400 g pack

Venz milk chocolate sprinkles 400 g

An option if you’re looking for milk chocolate sprinkles to add to rusks.

Pack size: 400 g. Check the current ingredients and allergens on the packaging.

View at Joybuy
Bolletje dark wholemeal rusks, pack of 10

Bolletje dark wholemeal rusks, 10 pieces

A rusk base if you’re looking for a pack of ten for the weekend.

Pack size: 10 pieces. Add chocolate sprinkles separately and check the ingredients and allergens in both products.

View at Joybuy
Bolletje wholemeal rusks, pack of 13

Bolletje wholemeal rusks, 13 pieces

A wholemeal rusk base if a pack of thirteen suits the breakfasts you have planned.

Pack size: 13 pieces. Choose any chocolate sprinkles separately and check the current label on both products.

View at Joybuy
De Ruijter dark chocolate sprinkles, 390 g pack

De Ruijter dark chocolate sprinkles 390 g

An option if you’d like dark chocolate sprinkles on your rusks.

Pack size: 390 g. Check the ingredients and allergens for this variety on the current label.

View at Joybuy
g'woon dark chocolate sprinkles, 400 g pack

g'woon dark chocolate sprinkles 400 g

An option if you’re looking for dark chocolate sprinkles for a weekend breakfast.

Pack size: 400 g. Before use, check the current ingredients, nutritional information and allergens.

View at Joybuy

Frequently asked questions

Do dark chocolate sprinkles always have different nutritional values from milk chocolate sprinkles?

Check the nutritional information for the specific products rather than relying on the type alone. Voedingscentrum gives average figures of 9.1 g of sugars and 1.3 g of saturated fat per 15 g of dark chocolate sprinkles; for the same amount of milk chocolate sprinkles, it gives 9.7 g of sugars and 1.4 g of saturated fat. These values don’t apply to every brand.

Which allergens should I check in rusks with chocolate sprinkles?

Check the current label on both the rusks and the chocolate sprinkles. Jumbo lists wheat and egg in its Beschuit Naturel, while the De Ruijter Specials Intens Puur product reviewed lists milk and soya. These examples don’t replace checking the ingredients list and any cross-contamination warnings for the products you choose.

How can I keep rusks crisp if I don’t use the whole pack at once?

Follow the storage advice on the packaging of the rusks you buy. Jumbo recommends keeping its Beschuit Naturel in a cool, dry and dark place. For other products, follow their own instructions and check the use-by date.