Who is this combination suitable for?

Shoppers planning a film night at home

You want to enjoy rusks with chocolate sprinkles at home and choose a pack that suits how often you use the sprinkles.

Shoppers with a favourite brand or flavour

You might be looking for De Ruijter or Venz, or choosing between milk chocolate, dark chocolate and another variety. Compare pack sizes and check the label of the variety you choose.

Cinema-goers who want to know the house rules

You’re considering taking your own snack to the cinema. According to Pathé Nederland and Kinepolis Nederland, you can’t take your own food into the screening room. At other cinemas, check the rules for that venue.

What should you look for when choosing?

First decide where you want to eat your rusks. Then choose a pack and flavour to suit how you’ll enjoy them: at home, before you leave or after the film.

What to consider What should you check? Who does this matter to?
Cinema rules Read the cinema’s house rules before buying a snack to eat in the screening room. I want to eat my own snack during the film and need to know whether I can take it in. This is the main concern for around 46% of consumers.
Pack size Compare the weight in grams and consider whether you’ll use the sprinkles after your film night too. For a one-off film night, I don’t want to be left with a pack I’ll hardly use. Around 36% of consumers give this the highest priority.
Flavour and portion Choose the variety you prefer and check the ingredients and nutritional information on the current label. I’d rather choose a flavour I enjoy and decide for myself how much to sprinkle on each rusk. This is the most important consideration for around 18% of consumers.

Common mistakes

  • Buying a snack for the screening room without checking the rules

    According to the published rules of Pathé Nederland and Kinepolis Nederland, you can’t take your own food into the screening room.

    Enjoy rusks with chocolate sprinkles at home, before you leave or after the film, or check the rules of another cinema in advance.

  • Looking only at the size of the pack

    A 600 g pack isn’t automatically a better choice than a smaller one for a single film night.

    Think about how many rusks you want to make and whether you’ll use any leftover sprinkles later.

  • Assuming every pack of rusks contains iodised baker’s salt

    The Netherlands Food and Consumer Product Safety Authority explains the conditions under which iodine compounds may be present in bakery products through the use of baker’s salt. This doesn’t tell you which ingredients are in a particular pack of rusks.

    If this information matters to your choice, check the ingredients list of the product you’ve selected.

  • Assuming different varieties of chocolate sprinkles have the same nutritional value

    How much you sprinkle on affects the nutritional value per rusk. The Netherlands Nutrition Centre’s general portion information isn’t a label for every individual variety.

    Check the nutritional information for your chosen sprinkles and decide how much to use.

Brands to compare

Jumbo

Own-label chocolate sprinkles and plain rusks.

  • Jumbo listed milk and dark chocolate sprinkles in 600 g packs.
  • Check the current availability of the rusks before putting the combination together.

Albert Heijn

An own-label option to consider if you’re looking for plain rusks as a base.

  • Albert Heijn lists AH plain rusks, 125 g, and AH wholemeal rusks, 140 g.
  • Check the current pack for ingredients and nutritional information.

De Ruijter

A brand to consider if you’re looking for a particular variety of chocolate sprinkles.

  • The range listed by Jumbo included De Ruijter dark and milk chocolate sprinkles, both in 390 g packs.
  • Check the pack size and ingredients for each variety; the brand name alone doesn’t tell you enough.

Venz

A brand for shoppers who want to choose between different varieties of chocolate sprinkles.

  • Jumbo listed Venz milk and dark chocolate sprinkles in 400 g packs.
  • Flavours may have different ingredients, so check the label on the pack you choose.

Kiekeboe

An ALDI own-label option to consider if you’re looking for dark chocolate sprinkles.

  • ALDI describes Kiekeboe dark chocolate sprinkles as a 600 g pack.
  • When buying, check that this variety and pack size suit how you’ll use it.

Mister Choc

Lidl’s own-label brand, with a product page for dark chocolate sprinkles.

  • An option to consider if you’re specifically looking for dark chocolate sprinkles.
  • Check the pack for the weight and ingredients of the variety you’re buying.

Chocolate sprinkles for enjoying at home

These Joybuy products are varieties of chocolate sprinkles for making rusks with chocolate sprinkles at home, before you leave or after the film. Choose your rusks separately and check the current packaging of both products.

g'woon milk chocolate sprinkles with smileys, 600 g

g'woon Milk Chocolate Sprinkles with Smileys, 600 g

A variety for anyone who wants to use a 600 g pack for a film night at home and afterwards too. Choose your rusks separately and check the current label for ingredients.

View at Joybuy
Venz milk chocolate sprinkles, 400 g

Venz Milk Chocolate Sprinkles, 400 g

For anyone who wants to enjoy Venz milk chocolate sprinkles as a snack at home. The pack contains 400 g. Check the current label if ingredients or allergens matter to your choice.

View at Joybuy
Venz chocolate sprinkles and vanilla-flavoured sprinkles, 400 g

Venz Chocolate Sprinkles and Vanilla-Flavoured Sprinkles, 400 g

For anyone looking for a combination of chocolate sprinkles and vanilla-flavoured sprinkles. The pack contains 400 g. Check the current ingredients list if you need to know exactly what’s in it.

View at Joybuy
De Ruijter dark chocolate sprinkles, 390 g

De Ruijter Dark Chocolate Sprinkles, 390 g

For anyone who specifically wants to pair De Ruijter’s dark chocolate variety with rusks. The pack contains 390 g. When choosing, also check the current ingredients and allergen information.

View at Joybuy
g'woon dark chocolate sprinkles, 400 g

g'woon Dark Chocolate Sprinkles, 400 g

A variety for anyone looking for dark chocolate sprinkles to enjoy away from the screening room. The pack contains 400 g. Choose your rusks separately and check the current label if you have specific dietary requirements.

View at Joybuy

Frequently asked questions

Can I take my own rusks with chocolate sprinkles into the cinema?

Not at Pathé Nederland or Kinepolis Nederland: their published house rules don’t allow you to take your own food into the screening room. If you’re going to another cinema, check that venue’s rules in advance.

Is a large pack of chocolate sprinkles handy for a single film night?

Only if you’ll use the contents, including after your film night. Compare the pack sizes and think in advance about how many rusks you want to make.

What nutritional information does the Netherlands Nutrition Centre use for a portion of chocolate sprinkles?

For its general nutritional information, the Netherlands Nutrition Centre uses a portion of 15 g of chocolate sprinkles for one slice of bread, and gives this as 67 kcal and 9,4 g of sugars. To find out the nutritional value of a specific variety and how much you’re putting on your rusk, check the label and decide on your own portion.

Does every pack of rusks contain iodised baker’s salt?

This isn’t guaranteed by the Dutch rules on baker’s salt. The Netherlands Food and Consumer Product Safety Authority explains the conditions under which iodine compounds may be present in bakery products through the use of baker’s salt. Check the ingredients list of the individual product.

Why should I check the label again if I’ve bought the same product before?

Ingredients and other product information can change. Albert Heijn therefore recommends checking the current packaging, especially if ingredients, allergens or nutritional values matter to your choice.