Who is this for?

Shopping for a festival group

You’re buying for several people and want to know how many rusks and how much chocolate sprinkles you’ll need. Compare the price per kilogram as well as the cost of all the packs you need.

A small group looking to limit leftovers

You only need a few portions and are weighing up a smaller pack against the potentially better price per kilogram of a larger one.

A shopper who checks labels carefully

You want to compare the ingredients, allergens and nutritional information for the exact varieties of rusks and chocolate sprinkles before buying for your group.

What should you consider when choosing?

First, work out how many portions of rusks with chocolate sprinkles you want to make for your festival group. Then compare the packs for each item. A good price per kilogram for the chocolate sprinkles alone doesn’t tell you how much the full combination will cost.

What to considerWhat to check before buyingWho should consider this?
Total spend Compare the price per kilogram of the chocolate sprinkles and the number of rusks in each pack; include the number of packs needed for both products. When I’m shopping for a group, I want to be able to afford the whole combination, not just find a well-priced bag of chocolate sprinkles. This total is the top priority for around 40% of consumers.
Getting the right quantity Match the amount of chocolate sprinkles and the number of rusks to the portions you’re planning; check the storage advice for any leftovers. For a small group, I want to avoid having lots left over after the festival. The right pack size comes first for around 30% of consumers.
Ingredients and allergens Check the ingredients list and allergen information on the exact packs of both the rusks and the topping. If I need to take ingredients or allergens into account, I can’t rely on the brand name or flavour alone. The label is the first concern for around 20% of consumers.
Nutritional information Compare the stated serving size and nutritional values per 100 g, including sugars, fats, fibre and salt. If what’s in the product matters more to me than the pack size or cost, I want to know what I’m having with each rusk. Nutritional values take priority for around 10% of consumers.

Common mistakes

  • Comparing only the pack of chocolate sprinkles

    A lower price for one pack tells you little about how much you’re getting or the cost of the rusks for the whole group.

    Compare the price per kilogram, pack size and number of rusk packs you’ll need before choosing a combination.

  • Assuming an old product listing is still a current option

    Jumbo says its ready-made Rusks with Milk Chocolate Sprinkles product is no longer in its online range. That listing is therefore not a useful starting point for your shopping list.

    Check whether a ready-made option is currently available; otherwise, plan to buy rusks and chocolate sprinkles separately.

  • Judging allergens by the flavour name alone

    Ingredients vary between varieties. For example, Albert Heijn’s product information for Venz dark chocolate sprinkles lists milk and soya.

    For every purchase, check the ingredients and allergen information on the exact pack of both the chocolate sprinkles and the rusks.

  • Assuming all rusks contain the same amount of iodine

    General information about baker’s salt won’t tell you which ingredients are used in a specific rusk.

    Check the packaging or ask the manufacturer about the ingredients in the variety of rusks you want to buy.

Brands to consider

Jumbo

Own-label options for anyone who wants to put together their own combination of rusks and chocolate sprinkles.

  • Jumbo lists products including 600 g of milk chocolate sprinkles and 125 g of wholemeal rusks.
  • Jumbo says its ready-made Rusks with Milk Chocolate Sprinkles product is no longer in its online range.

De Ruijter

A brand with a range of chocolate sprinkles, flakes and pack sizes.

  • Albert Heijn lists packs including 200 g and 390 g, so you can choose a size to suit your group.
  • Chocolate sprinkles and flakes are different toppings, so check which variety you’re choosing.

Venz

A brand to consider if you want to compare a particular type of chocolate sprinkles.

  • Albert Heijn lists a 400 g pack of Venz dark chocolate sprinkles, with ingredients and nutritional information.
  • The information for this dark variety lists milk and soya; check the label of the variety you buy.

Kiekeboe (ALDI)

Own-label options for anyone looking for chocolate sprinkles in an ALDI shop.

  • ALDI lists 400 g of fruit sprinkles and 600 g of dark chocolate sprinkles from Kiekeboe.
  • Fruit sprinkles and dark chocolate sprinkles are different choices in terms of flavour and ingredients; check the current in-store range too.

Lidl

A shop to consider if you’re looking for a larger pack of milk chocolate sprinkles.

  • Lidl lists a 550 g XXL pack of milk chocolate sprinkles as an in-store product.
  • Check in store whether this pack size suits the number of portions you’re planning.

Chocolate sprinkles and flakes at Joybuy

These products are individual toppings for rusks, mostly in packs ranging from 200 g to 400 g. De Ruijter Flake Feast is made up of flakes rather than chocolate sprinkles, so choose it only if flakes suit the combination you’re planning.

Venz milk chocolate sprinkles 400 g

Venz milk chocolate sprinkles 400 g

For anyone looking for milk chocolate sprinkles as a separate topping for rusks.

400 g pack. Match the quantity to the number of rusks you’re planning and check the label for the exact ingredients.

View at Joybuy
Venz chocolate and vanilla sprinkles 400 g

Venz chocolate and vanilla sprinkles 400 g

For anyone who wants a mix of chocolate and vanilla flavours on their rusks.

400 g pack. If you have specific ingredient requirements, check the label of this mixed variety.

View at Joybuy
Venz Beer Milk Vanilla sprinkles 380 g

Venz Beer Milk Vanilla sprinkles 380 g

For anyone considering a milk and vanilla variety as a topping for rusks.

380 g pack. Compare this size with the number of portions you want to make.

View at Joybuy
De Ruijter Flake Feast flakes 200 g

De Ruijter Flake Feast flakes 200 g

For anyone who wants to use flakes rather than chocolate sprinkles on rusks.

200 g pack. The smaller size may suit you if you need less topping; check the label for the ingredients in this variety.

View at Joybuy
De Ruijter dark chocolate sprinkles 390 g

De Ruijter dark chocolate sprinkles 390 g

For anyone looking for dark chocolate sprinkles as a separate part of their rusk combination.

390 g pack. Joybuy’s product information recommends storing in a cool, dry place out of direct sunlight.

View at Joybuy

Frequently asked questions

How do I compare rusks and chocolate sprinkles for a group?

Compare the cost of the full combination for the number of portions you want to make. Factor in the price per kilogram and pack size of the chocolate sprinkles, as well as the number of rusks in each pack.

Is Jumbo Rusks with Milk Chocolate Sprinkles still available online?

Jumbo says this ready-made product is no longer in its online range. If you want a ready-made option, check whether it’s currently available. Buying the items separately lets you plan the quantities you need for each one.

How should I store chocolate sprinkles for later?

Follow the storage advice on the exact pack. For example, Joybuy’s product information for De Ruijter dark chocolate sprinkles recommends keeping them in a cool, dry place out of direct sunlight.

Should I check for allergens in dark chocolate sprinkles too?

Yes. Check the ingredients and allergens for the exact variety, even if its name includes ‘dark’. Albert Heijn’s product information for Venz dark chocolate sprinkles lists milk and soya; remember to check the rusk label too.

Can I assume that rusks contain iodine?

No. Don’t assume that general information about baker’s salt applies to a specific rusk. Check the ingredients on the pack or ask the manufacturer about the product you want to buy.