What should you look for when choosing?
First decide whether you want a biscuit with chocolate, chocolate with pieces of spiced biscuit, or a larger supply of plain spiced biscuits. Then you can compare packs of the same product type.
Spiced biscuit with a chocolate element
Best for: sharing biscuits individually. Albert Heijn described a 150 g Lotus Biscoff version with 15 biscuits and a chocolate-flavoured filling.
Consider: this isn’t a multipack, and when checked it was no longer part of Albert Heijn’s online range.
Chocolate with pieces of spiced biscuit
Best for: anyone looking for chocolate as the main ingredient. Jumbo describes Verkade Speculaas Melkchocolade at 135 g, with 10% biscuit crumbs and 0.25% speculaas spices.
Consider: this isn’t a spiced biscuit coated in chocolate, so don’t judge it by the word ‘speculaas’ in the product name alone.
Plain spiced biscuits with chocolate on the side
Best for: a household that mainly wants a larger quantity of biscuits. ALDI lists Biscotto Bakkersspeculaas at 600 g, with 48 biscuits.
Consider: plain spiced biscuits don’t, by themselves, meet the need for a chocolate-coated biscuit. You can buy chocolate separately if you wish.
| What to consider |
What to check when buying |
Who it matters to |
| Quantity to share |
Check the net weight and the number of biscuits or portions; compare packs of the same product type. |
If several family members want biscuits at different times, the pack needs to contain enough. For around 42% of consumers, having a shareable supply is the priority. |
| Product type |
Check whether the chocolate is on or in a biscuit, or whether the product is chocolate with pieces of spiced biscuit. |
If you want to hand out a biscuit with a chocolate element, a chocolate bar with biscuit crumbs won’t fit the bill. For around 33% of consumers, the product type they want is the deciding factor. |
| Ingredients and allergens |
Read the current ingredients list and allergen information for the exact version before buying and eating it. |
If someone in your household needs to avoid certain ingredients, the packaging is key to choosing the right product. Around 25% of consumers prioritise checking the label. |
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Frequently asked questions
Is chocolate and spiced biscuit always a biscuit coated in chocolate?
No. Albert Heijn described a speculoos biscuit with a chocolate-flavoured filling, while Jumbo describes milk chocolate with speculaas ingredients. Check the product description to see which part is the biscuit and where the chocolate is.
How do I compare a chocolate treat with a family pack of spiced biscuits?
First decide which product type you want, then compare the number of portions and net weight within that type. The 135 g Verkade Speculaas Melkchocolade described by Jumbo is different from the 600 g pack of plain Biscotto Bakkersspeculaas with 48 biscuits listed by ALDI.
Which allergens should I check in chocolate and spiced biscuits?
Check the current packaging for the exact version and look for any ingredients and allergens relevant to your household. According to Jumbo, the Verkade version described contains milk, cereals containing gluten, soya and wheat, among other ingredients, and may contain nuts. According to Albert Heijn, the Lotus biscuit described contains wheat, milk and soya, and may contain egg.
How should I store chocolate with speculaas?
Follow the storage instructions on your product’s packaging. For Verkade Speculaas Melkchocolade, Jumbo recommends storing it in a cool, dry, dark place; don’t apply this advice to other versions without checking their labels.
Is the information on an online product page enough to help me choose?
Use the page to compare versions, but check the current packaging before eating the product. Albert Heijn warns in its product information that ingredients and allergy information, among other details, may change.