What should you look for when choosing?
For the Sinterklaas arrival parade, first decide whether you want a chocolate-coated speculaas biscuit or a chocolate bar with speculoos filling or pieces. Then consider the type of chocolate and how much you need to hand out.
| What to consider |
What to look for |
Who it matters to |
| Product format |
Check whether the description refers to a coated biscuit, chocolate coating with a filling, or chocolate with pieces. |
If I’m looking for a speculaas biscuit covered in chocolate, I don’t want to accidentally pick up a bar with biscuit pieces. For around 36% of consumers, the product format would be the main consideration. |
| Type of chocolate and inclusions |
Compare the type of chocolate and the stated percentage of speculaas, speculoos or biscuit on the packaging. |
If you’re specifically choosing milk chocolate, white chocolate or a filled bar, you’ll want to know what kind of speculaas or biscuit it contains. This combination would be the top priority for around 29% of consumers. |
| Quantity and availability |
Check the pack weight and whether the product will be available before the parade. |
If I’m bringing something for a group, I need to know how many packs to buy and whether I can get them in time. For around 21% of consumers, this would be their first consideration. |
| Allergens |
Check the exact packaging for allergens and warnings about possible traces. |
If you’re handing out treats to someone with a food allergy, you’ll need to check whether the label is suitable for them first. Allergens would be the main priority for around 14% of consumers. |
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Frequently asked questions
Is a chocolate bar with speculaas the same as chocolate-covered speculaas?
No. A chocolate bar may contain speculaas or biscuit as a filling or in pieces, whereas a coated speculaas biscuit is a biscuit covered in chocolate. Jumbo describes Hands Off Amsterdam Style Speculoos as a filled bar; Albert Heijn describes the Milka Lotus Biscoff and AH white chocolate options as chocolate with pieces.
Which allergens should I check in these bars?
Read the label on the exact bar you’ve bought, including any warnings about possible traces. The product information for these options lists ingredients including wheat, soya, milk and nuts, but the allergens present vary from product to product.
How should I store chocolate with speculaas until the parade?
Follow the storage instructions on the packaging of the product you choose. Hands Off’s product information says to store it in a cool, dry place; Milka’s says to store it in a dry place away from heat.
Can I find Sinterklaas treats at ALDI as early as October?
ALDI shows a Sinterklaas range that includes speculaas and chocolate products, but that doesn’t mean a particular item will be available at your local shop. Check the latest store information or the shelf before planning a specific treat.