What should you look for when choosing?
First decide whether chocolate and gift presentation are important. Then compare the portion sizes or pack weight, and check the label for the variant you’ve chosen.
| What to consider |
What to check when buying |
Who is this important to? |
| Gift presentation |
Look at the shape and pack size, and check that it’s a chocolate product with speculaas rather than plain biscuits. |
If I’m giving a small gift, I want packaging that suits the gesture, even if it contains fewer portions. For around 27% of consumers, presentation comes first. |
| Portions to share |
Compare the number of packs and biscuits in each pack with the occasions you plan to serve them. |
When I’m serving coffee or tea, or have visitors, I don’t want to open the whole supply at once. That’s why around 33% of consumers prioritise individual portions for sharing. |
| Quantity and type of biscuit |
Compare the net weight and check whether a larger pack also contains chocolate; plain speculaas is a different product. |
When several people are sharing, I want to put out enough biscuits and make a deliberate choice about whether chocolate is needed. For around 20% of consumers, quantity matters most. |
| Ingredients and allergens |
Read the ingredients and allergen information on the exact product’s packaging, including any ‘may contain’ statements. |
If I’m buying for someone with a food allergy or specific dietary needs, the label needs to give me the answers before shape or quantity comes into it. Around 20% of consumers prioritise this check. |
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Frequently asked questions
What should I check if I have a food allergy?
Check the ingredients and allergen information on the packaging of the exact chocolate speculaas variant. According to Your Europe, pre-packed foods in the EU must include, among other things, an ingredients list and allergen information; the variants listed by Albert Heijn and Jumbo differ in their allergens and in the possibility of traces of nuts or peanuts.
Should I choose a small gift or individually packed biscuits?
For a small gift, Verkade Hart melk speculaas stands out for its compact heart shape. For several coffee or tea breaks, the Lotus Biscoff variant listed by Jumbo comes in six individual packs, each containing three biscuits. They’re biscuits, not a box of chocolates, so decide whether presentation or sharing portions matters more to you.
How should I store chocolate speculaas?
Follow the storage instructions on the packaging of the variant you’ve chosen. For the Verkade variant reviewed, Albert Heijn recommends storing it in a cool, dry, dark place; Jumbo advises sealing its Speculaas Molens met Melkchocolade well after opening and storing them in a dark place.
Can plain speculaas replace chocolate speculaas?
Plain speculaas is an alternative if you mainly want to share biscuits and chocolate isn’t essential. According to Albert Heijn and ALDI, AH Bakkers speculaas and Biscotto Bakkersspeculaas are plain speculaas products; they don’t serve the same purpose as a heart-shaped chocolate product or biscuits with chocolate.