What should you look for when buying?
First, decide how you want to give the treat: in sealed portions while you’re out and about, as an assortment to share, or as a gift for one person. Then compare the packaging and check that the ingredients and storage advice suit the occasion.
| What to consider |
What to look for |
Best suited to |
| Taking it along and handing it out |
Check the number of individual packs, not just the total weight. Albert Heijn states that Lotus Biscoff Speculoos Belgian chocolate comes in six packs, each containing three biscuits. |
I don’t want to carry an open box around the festival if I’m handing treats out. For around 42% of consumers, a format that’s easy to take along and share is the main priority. |
| Gifting and variety |
Check whether you’re buying an assortment or a single shaped chocolate product. Jumbo describes Milka Favourites Biscoff as an assortment; Verkade Hart melk speculaas is a single heart-shaped product. |
I’m looking for a gift that looks the part straight away, perhaps with different chocolates to share. For around 33% of consumers, gift appeal or variety matters most. |
| Ingredients and storage |
Check the ingredients, allergens, any ‘may contain’ statements and storage instructions on the packaging. Also consider whether you can keep the chocolate away from the sun and heat. |
If I’m taking something for other people, I want to be able to check what they can eat and how to store it beforehand. For around 25% of consumers, this is the top priority. |
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Frequently asked questions
Can I take chocolate along if it’s warm at the street festival?
Check whether you can follow the storage advice on the packaging. Jumbo recommends storing Milka Favourites Biscoff in a dry place away from heat; Albert Heijn advises keeping Verkade Hart melk speculaas somewhere cool, dry and dark. If you can’t store the chocolate somewhere sheltered, keep the time between buying and giving it as short as possible.
What should I check on a prepacked speculaas chocolate product?
At the very least, check the ingredients, allergens, best-before date, net quantity, nutritional information and any storage instructions. Your Europe describes this labelling information for prepacked foods sold in the EU; allergens must be highlighted in the ingredients list.
Can I hand out chocolate speculaas to everyone in a group?
Don’t assume it’s suitable without checking. Jumbo and Albert Heijn’s product information for the Milka and Verkade variants mentioned above lists milk, wheat and soya, among other ingredients, as well as nuts or the possible presence of nuts. Check the current packaging for the variant you’ve bought before handing anything out.
Is a product with speculoos automatically a box of chocolates?
No: speculoos doesn’t tell you what the packaging contains. According to Albert Heijn, Lotus Biscoff Speculoos Belgian chocolate consists of wrapped biscuits; Jumbo describes Milka Favourites Biscoff as an assortment of chocolates and wafers; and Verkade Hart melk speculaas is a single shaped chocolate product.