Who is each option for?

If you want to bake chocolate into cookies

You’re looking for chocolate to add to your dough and want to choose between pieces that hold their shape and chocolate intended for a different use. Albert Heijn describes Dr. Oetker Chocolate Chips as suitable for baking, and says the milk chocolate chips can be used in baking or as a topping.

If you want to give or share a chocolate selection

The contents of the box, the different types of chocolate and how easy the pieces are to hand out matter more to you than how the chocolate behaves in the oven. For example, Jumbo describes Merci Assorti as a box of individually wrapped bars.

If you need to check ingredients and allergens

You want to know what your chosen chocolate contains before buying, especially if it’s a mixed or filled box. Check the ingredients and allergen warnings for the current version on the packaging.

What should you look for when choosing?

Chocolate for cookie dough

Choose this: if you want recognisable pieces of chocolate after baking. Albert Heijn says Dr. Oetker Chocolate Chips hold their shape during baking.

Bear in mind: chocolate chips are a baking ingredient, not a gift box. Also check which type of chocolate suits your recipe.

Chocolate gift box for giving or sharing

Choose this: if a selection or individually wrapped pieces matter more than using the chocolate in cookie dough. Jumbo says Merci Assorti contains different types of chocolate and individually wrapped bars.

Bear in mind: fillings and ingredients may vary from piece to piece. Don’t automatically treat the box as a substitute for chocolate chips designed to hold their shape during baking.

What to consider What to check before buying Who it matters to
How it behaves during baking Look for a clear baking recommendation and, if the pieces need to hold their shape, an explicit indication that they are suitable for baking. Choose the type of chocolate you want, too. If I mix chocolate pieces into cookie dough, I want to know whether they’ll still be recognisable after baking. For around 36% of consumers, how the chocolate behaves in the oven comes first.
Giving and sharing Check what’s in the box, the types of chocolate and whether the pieces are individually wrapped. For a gift or a moment to share, I want a box that suits the recipient or the occasion. Around 29% of consumers give this the highest priority.
Ingredients and allergens Read the current ingredients list and any warnings about the possible presence of allergens. Check each type in a mixed box. If I’m buying chocolate for someone else, I need to be able to check whether they can eat the ingredients. This is the most important consideration for around 21% of consumers.
Pack size and availability Check the net weight and current availability of the product you’ve chosen. If I need a particular quantity or want to pick up the box in time, the pack size and availability need to suit. This is the deciding factor for around 14% of consumers.

Common mistakes

  • Using a gift box as baking chocolate

    A selection of filled chocolates is made to eat or share, and may not behave in cookie dough like chocolate chips designed to hold their shape during baking.

    For recognisable pieces in cookies, choose chips with a clear baking recommendation. Only use chocolate from a gift box in the dough if it suits your recipe and the result you want.

  • Assuming the front of the box tells you about allergens

    If a pack contains different types of chocolate, their ingredients may vary, too. A product photo won’t tell you which allergens are present in the current version.

    Before using the product, read the ingredients list and any warnings on the packaging, even if you’ve bought it before.

  • Assuming chocolates will always be in stock at the same retailer

    Lidl describes its chocolates as an in-store product available while stocks last. So an earlier listing doesn’t guarantee they’ll be there on a later visit.

    Check the current listing before making a trip for a particular box. If necessary, choose an alternative in advance for your gift or sharing occasion.

Relevant brands and retailers

Lotus Biscoff

Speculoos spread and biscuits offer a different flavour option for homemade cookies than chocolate.

  • Lotus Biscoff shares a cookie recipe that uses speculoos spread in the dough and Biscoff to finish.
  • That recipe doesn’t make speculoos spread a substitute for chocolate chips designed to hold their shape during baking. Check that the version you choose suits your recipe.

Albert Heijn

A retailer where you can compare chocolate chips for baking with chocolate gifts.

  • Albert Heijn describes its milk chocolate chips as suitable for baking or as a topping, and also offers chocolate gifts.
  • Check the current packaging: Albert Heijn notes that product, ingredient and allergen information may change.

Jumbo

A retailer with separate products for baking and chocolate selections to share.

  • Jumbo lists 125 g white chocolate chips and describes Merci Assorti as a box of twenty individually wrapped bars in eight varieties.
  • Ingredients and allergens vary by product. Check the packaging of the chocolate chips or box you choose.

Choceur

ALDI sells pralines under this brand for eating straight away or giving as a gift.

  • ALDI describes its 300 g Choceur pralines as milk chocolate with a crunchy filling.
  • This description doesn’t confirm that they’re suitable for baking cookies.

Lidl

A retailer where you can look for chocolates for a gift or serving occasion.

  • Lidl lists 140 g chocolates in a range of varieties.
  • The listing is for an in-store product available while stocks last, so check which version is currently available.

Products for baking and sharing

These products serve different purposes: chocolate chips for cookies, a cookie mix, chocolate selections to give or share, and Biscoff Crunchy for anyone specifically looking for a speculoos flavour. Decide how you’ll use it first. A gift box or speculoos spread isn’t automatically a substitute for chocolate designed to hold its shape during baking.

Dr. Oetker Chocolate Chips, 100 g pack

Dr. Oetker Chocolate Chips 100 g

For cookies with recognisable pieces of chocolate: Joybuy and Albert Heijn describe these dark chocolate chips as holding their shape during baking. Check the ingredients and allergens on the packaging before use.

View at Joybuy
Dr. Oetker Cookies Chocolate Chips, 425 g pack

Dr. Oetker Cookies Chocolate Chips 425 g

A good option if you’d rather bake with a cookie mix than simply add chocolate to your own dough. Check the preparation instructions, what you need to add and the allergens on the packaging. Don’t assume the chocolate pieces will hold their shape.

View at Joybuy
Merci Petits Chocolate Collection, 125 g pack

Merci Petits Chocolate Collection 125 g

For anyone looking to give or share a small selection of chocolates, rather than find pieces specifically confirmed as suitable for baking. Check the types of chocolate and allergens in the current box.

View at Joybuy
Tony's Chocolonely Chocolate Gift Pack, 288 g pack

Tony's Chocolonely Chocolate Gift Pack 288 g

A gift pack for anyone who wants to give chocolate or enjoy it together. Check the ingredients and allergens for this version; don’t use the contents as baking chocolate unless your recipe says to.

View at Joybuy
Lotus Biscoff Crunchy, 700 g jar

Lotus Biscoff Crunchy 700 g

For anyone who wants to add Biscoff flavour to homemade cookies. Lotus Biscoff shares a recipe using speculoos spread, but check that the Crunchy version suits your recipe. This isn’t chocolate designed for baking.

View at Joybuy

Frequently asked questions

Can I use chocolates instead of chocolate chips in cookies?

Only if they suit your recipe and the result you want. Don’t assume they’ll behave the same way during baking. For recognisable pieces, chocolate chips designed to hold their shape during baking are a clearer choice: Albert Heijn says Dr. Oetker Chocolate Chips retain their shape in the oven. If you’re using chocolates, check their fillings and allergens, too.

How should I store chocolate once the pack is open?

Follow the storage advice on the packaging of your chosen chocolate. The Netherlands Nutrition Centre recommends keeping dark chocolate in a kitchen cupboard and explains that a white coating is caused by fat rising to the surface. A filled box may come with different storage instructions.

Where can I check allergens in a mixed chocolate box?

Read the ingredients list and any warnings on the current packaging. Don’t assume every type in the box has the same ingredients. The Netherlands Food and Consumer Product Safety Authority explains how allergens are listed on the labels of prepacked foods.

Can I expect to find the same chocolates on a later visit to the shop?

Not without checking current availability. Lidl says its in-store chocolates are available while stocks last, so check which varieties are on offer shortly before you visit.