Buyer for a small meeting group
You’re looking for chocolate flakes to share and want to weigh up pack size against the current price per kilogram.
Who is this relevant for?
Organiser mindful of allergens
You’re serving flakes to colleagues and want to check the allergens listed on the packaging before putting out an open bowl.
Organiser offering a choice of flavours
You want to offer a choice of milk or dark chocolate, perhaps as a topping for bread, yoghurt or porridge.
What should you look for when choosing?
First, decide what matters most for your meeting: price per kilogram, allergens, serving or flavour. Then compare the packs that suit your needs.
| What to consider | What should you check? | Who is this most important for? |
|---|---|---|
| Price per kilogram | Compare the current price per kilogram and the pack weight. Also consider whether you’ll use the whole box. | When I’m buying for a group, I don’t want to choose a smaller pack based on the box price alone. Around 36% of consumers prioritise the price per kilogram. |
| Allergens | Read the ingredients, allergen information and any ‘may contain’ statement on each box you buy. | If colleagues need to avoid certain ingredients, I want to know what I can serve them. This check is a priority for around 29% of consumers. |
| Serving | Provide something to serve them with, such as bread or yoghurt, and decide how you’ll put the flakes on the table. | At a meeting, I want everyone to be able to use the flakes easily, rather than serving them as a snack on their own. This is the main concern for around 21% of consumers. |
| Choice of flavour | Choose between milk, dark or a mix, and check the details of your chosen variety separately. | If the group has different tastes, I don’t want to automatically choose one variety for everyone. Around 14% of consumers prioritise having a choice of flavours. |
Common mistakes
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Comparing only the price of the box
A smaller box may look cheap without being the best value per kilogram.
Compare packs using the current price per kilogram, then choose an amount you can use for the meeting.
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Assuming ‘dark’ or ‘vegan’ means ‘allergen-free’
The dark PLUS variety is listed as vegan, but according to the product information it may contain milk and lactose. De Ruijter Puur contains soya and may contain milk.
Check the current label on every box, and keep the allergen information handy when serving the flakes in a bowl.
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Assuming that a product shown online can also be ordered online
Lidl lists its 300 g milk chocolate flakes as available in store only.
Check in good time which way of buying suits your plans, especially if you need the flakes shortly before the meeting.
Brands to consider
PLUS huismerk
PLUS lists milk and dark chocolate flakes, including a 300 g box of dark flakes.
- PLUS lists the dark variety as vegan.
- According to the product information, that same variety may contain milk and lactose. Check the label if this is relevant to anyone attending.
Kiekeboe (ALDI)
ALDI lists Kiekeboe chocolate flakes in milk or dark chocolate, in a 300 g pack.
- You can choose between the listed milk and dark varieties.
- Check the label on your chosen variety in store if the ingredients or allergens are important.
Jumbo huismerk
Jumbo lists milk chocolate flakes, dark chocolate flakes and a duo mix, each in a 300 g box.
- The listed varieties give you a choice of milk, dark or a mix.
- Check the ingredients and allergens for each variety separately before buying for a group.
De Ruijter
The product information reviewed covers milk chocolate flakes, dark chocolate flakes and an extra-dark variety.
- De Ruijter Puur 200 g lists at least 32% cocoa solids.
- This dark variety contains soya and may contain milk. The flavour name does not indicate whether it is suitable for someone with an allergy.
Lidl chocoladevlokken
Lidl lists 300 g milk chocolate flakes as an in-store product.
- An option to look out for when shopping in store.
- Check the packaging for ingredients and allergens before buying.
Products for the meeting table
These Joybuy products include chocolate flakes, chocolate sprinkles and chocolate vermicelli, which you could serve with bread or yoghurt, for example. Chocolate vermicelli and sprinkles are not the same product as chocolate flakes, so first decide which topping you want to serve, then compare the current price and check the label.
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Venz Jungle Flakes 200 g
An option if you’re looking for flakes to share at a topping table. The box contains 200 g. Compare the current price per kilogram and check the label before serving them to colleagues.
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De Ruijter Flake Feast 200 g
A 200 g box of flakes for anyone who wants to serve this variety. If you’re working to a budget, compare the current price per kilogram with other packs and read the label for allergen information.
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g'woon milk chocolate flakes 300 g
A 300 g pack for sharing at the table when you want to serve milk chocolate flakes. Check the current price per kilogram and read the label if milk or other allergens are relevant to anyone attending.
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De Ruijter Intense Pure Chocolate Sprinkles 200 g
A dark chocolate topping for anyone who specifically wants sprinkles rather than flakes. The pack contains 200 g. ‘Dark’ does not mean allergen-free, so check the current label.
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g'woon Hagelslag Milk Chocolate With Smileys 600 g
A 600 g pack of chocolate vermicelli if you want to serve a different topping from flakes. Consider whether you’ll use this amount and compare the current price per kilogram. Check the label too.
Frequently asked questions
Are chocolate flakes suitable as a meeting snack on their own?
Chocolate flakes are used as a bread topping or garnish, not as a snack on their own. So provide something like bread or yoghurt, and something attendees can use to serve themselves the flakes.
How can I keep allergen information available when serving flakes in a bowl?
Keep the current packaging, or the information on it, next to the bowl so attendees can check what the flakes contain. The Netherlands Food and Consumer Product Safety Authority states that allergen information for prepacked products should be on the label, and that consumers must be given this information in another way for non-prepacked products.
Are dark flakes or flakes labelled vegan suitable for someone who needs to avoid milk?
Not necessarily: the dark PLUS variety is listed as vegan, but according to the product information it may contain milk and lactose. The De Ruijter Puur product reviewed contains soya and may contain milk. Check the current allergen information for the specific person attending and the pack you’ve bought.
How should I store an opened box for the next meeting?
Close the box carefully after use and follow the storage instructions on the packaging. Check the best-before date before serving the flakes again.