Who are these options for?

Organisers who need lots of packs

You want to keep a larger breakfast buffet topped up, so you’re comparing pack sizes. Own-brand 300 g options, such as those in the Jumbo, PLUS and ALDI ranges, are a useful starting point for planning.

Organisers serving vegan and milk chocolate flakes separately

You want to give guests a clear choice of flavours while checking each product’s ingredients, allergen information and serving arrangements. A vegan label doesn’t replace these checks.

Couples looking for a familiar range of flakes

You’re choosing a particular brand, a different flavour mix or a stated cocoa content. Factor in the pack size and availability of your chosen option when planning the buffet.

What should you consider when choosing?

First, decide how many flakes you want to offer alongside the other toppings. Then choose the flavours and note what information guests can check for each product when serving themselves.

What to consider What to check before buying Who it matters most to
Pack size Compare the net contents of 200 g and 300 g packs, then work out how many you’ll need based on your buffet plan and how much extra you want to have. If I want to keep topping up the same flakes for a group, the number of packs I need to have ready matters. For around 40% of consumers, this is the main consideration.
Allergens and serving Read the current packaging and keep the allergen information for each product available when serving the flakes loose. I want to be able to tell guests what’s in each buffet jar, particularly when dietary requirements or allergies are a concern. This is the main concern for around 30% of consumers.
Flavour and presentation Choose which options you want to serve separately and check they’re available before setting up the buffet. If you want to offer a different flavour alongside milk chocolate flakes, you’ll also need space for a clear label on each jar. For around 30% of consumers, this choice is the deciding factor.

Common mistakes

  • Assuming a vegan label means allergen-free

    PLUS labels its dark chocolate flakes as vegan, but also states that they may contain milk and lactose. So the label doesn’t prove that the flakes are suitable for a guest with a milk allergy.

    Check the packaging of the product you actually buy and don’t present it as free from milk allergens. Keep products and serving spoons separate if you’re catering for different dietary requirements.

  • Counting packs without checking their size

    If you have the same number of packs, 200 g packs contain fewer flakes than 300 g packs. This makes a difference if you want to top up the buffet regularly.

    Plan the total quantity in grams based on the number of guests, the other toppings and how much extra you want to keep in reserve.

  • Taking a range page as confirmation of stock

    The Jumbo pages checked for De Ruijter Royaal and Puur 300 g state that these options are no longer in the online range. Lidl says its 300 g milk chocolate flakes are available in store.

    Check your chosen shop or delivery option before planning the buffet around a particular product, and choose an alternative with the same flavour.

  • Putting out buffet jars without product information

    According to the Netherlands Food and Consumer Product Safety Authority, allergen information must also be provided to consumers for non-prepacked foods served by catering businesses. Once the flakes have been transferred, guests can’t automatically see the details on the original packaging.

    Keep the product name and allergen information for each jar to hand, use the current packaging as your reference and make sure jars and serving spoons don’t get mixed up.

    Separate labels and serving spoons require preparation before the buffet opens.

Brands to consider

De Ruijter

A brand to consider if you want to choose a particular type of flakes as well as a pack size.

  • The 300 g Royaal option shown by Jumbo states that it contains at least 40% cocoa solids; the 300 g dark option shown states at least 32%.
  • The Jumbo pages checked state that these two options are no longer in the online range. Check whether you can buy them before including them in your plans.

Jumbo

Own-brand dark and milk chocolate flakes in 300 g packs.

  • The two flavours listed give you a choice within the same pack size.
  • Check that your chosen flavour is available for your event.

PLUS

Own-brand dark and milk chocolate flakes in 300 g packs.

  • PLUS labels its dark option as vegan, so you could consider it as a differently labelled choice alongside milk chocolate flakes.
  • According to PLUS product information, the dark option may contain milk and lactose. Check the packaging before giving guests information about allergens.

Kiekeboe

ALDI lists Kiekeboe chocolate flakes in milk and dark varieties, both in 300 g packs.

  • You can choose between the two listed flavours when planning.
  • The product page refers to buying in an ALDI shop; check the branch you plan to use.

Lidl

An in-store option for 300 g milk chocolate flakes.

  • The listed pack size is useful when you’re planning the quantity in grams.
  • Lidl states that this product is available in store only.

Flakes for different buffet plans

These Joybuy products include 300 g packs of milk chocolate flakes and smaller 200 g packs to consider if you want to offer an extra option. Match the number of packs to your buffet plan and check the current packaging for each product.

g'woon milk chocolate flakes 300 g

g'woon milk chocolate flakes 300 g

Milk chocolate flakes for serving a single flavour at your buffet. The pack contains 300 g. Check the current allergen information when serving, including the details for milk and wheat.

View on Joybuy
De Ruijter Flake Feast 200 g

De Ruijter Flake Feast 200 g

A mix of chocolate and vanilla flakes if you want to offer something different from standard chocolate flakes. The pack contains 200 g. Check the current information for wheat and soya, and the statement that the product may contain milk.

View on Joybuy
De Ruijter Flakes Milk 200 g

De Ruijter Flakes Milk 200 g

Milk chocolate flakes if you want to offer this branded option. The pack contains 200 g, so use this size when working out how many packs you’ll need. Check the current allergen information for milk and soya.

View on Joybuy
Sprinkles Choca Flakes 200 g

Sprinkles Choca Flakes 200 g

A 200 g cocoa topping to consider for bread or yoghurt. As the name also mentions sprinkles, it’s worth checking before you buy that the product’s format suits the way you want to present the flakes. Also check the current information for wheat and soya, and whether the product may contain milk.

View on Joybuy

Frequently asked questions

Do I need to provide allergen information if the flakes are served in buffet jars?

Yes. According to the Netherlands Food and Consumer Product Safety Authority, allergen information must be available to consumers when non-prepacked food is served by catering businesses in the Netherlands. Keep the information from the current packaging for each product alongside its jar, so guests can identify the right flakes.

Are vegan-labelled dark flakes suitable for a guest with a milk allergy?

A vegan label isn’t enough to confirm this: PLUS states that its dark chocolate flakes may contain milk and lactose. Don’t use this option as a milk-allergy-free choice at the buffet, and check the current packaging of any alternative you choose.

How should I store the flakes before and during the buffet?

Follow the storage advice on the packaging of the flakes you actually buy. If you transfer them to buffet jars, keep the packaging or product information to hand and make sure each jar stays clearly matched to the right product information.