Which type of decoration is right for you?

Parents who want to decorate together

Baking cupcakes, biscuits or a cake with children and want to sprinkle a dry topping over them? Chocolate flakes are also sold for baking. If children want to sprinkle them themselves, check the opening on the pack you’ve chosen; a product for sprinkling isn’t automatically a squeezy bottle.

Families who need to check allergens

Ingredients vary between products. De Ruijter Chocolate Flakes Milk lists milk and soya; the Kleintjes Strooibaar range also lists gluten-containing cereals and wheat, among other allergens. Read the allergen information on the pack you’re buying.

Families choosing a flavour or some variety

If you want to use just one type of decoration, you could look at a separate milk or dark chocolate option. There’s also a range with different types of sprinkles. Compare the product names and ingredients: flakes, chocolate vermicelli and a mixed sprinkle product aren’t the same thing.

What should you look for when choosing?

First decide whether you want to sprinkle or draw lines. Then choose a product and check the label, especially if someone eating with you needs to avoid an allergen.

Dry chocolate flakes

Best for: Sprinkling flakes over finished cupcakes or biscuits as a loose decoration.

Worth considering: A pack of flakes won’t necessarily give you the control of a squeezy bottle; check the opening if children will be sprinkling them themselves.

Liquid chocolate topping

Best for: Adding lines or lettering to a finished bake.

Worth considering: This is a different type of product from chocolate flakes; check that your chosen topping actually comes in a suitable squeezy bottle.

What to considerWhat to check before buyingWho it matters to
Type of decoration Check whether you’re buying dry flakes, a sprinkle mix or a liquid topping, and how the product is applied. If I want to draw lines on a cupcake with children, I need to be able to squeeze rather than sprinkle. For around 40% of consumers, the type of decoration comes first.
Ingredients and allergens Read the allergen information for the exact product you’ve chosen; if it’s a mixed range, check the whole product. If a child needs to avoid an ingredient, I want to know what’s in the topping before decorating. Checking ingredients is the top priority for around 30% of consumers.
Flavour and quantity Compare the product and net weight with what you want to use for your baking session. For several bakes, I want to choose between one flavour and different types of sprinkles, without mistaking a mixed range for a single product. Around 30% of consumers prioritise this choice.

Common baking mistakes

  • Buying flakes to draw chocolate lines

    Dry flakes are sprinkled over a bake; they don’t work like liquid topping from a squeezy bottle. The name or a picture of a decorated cake won’t tell you whether the packaging lets you dispense the product precisely.

    Decide what you want to do before buying, then check the product type and packaging.

  • Treating a sprinkle mix as one type of flake

    De Ruijter Kleintjes Strooibaar combines different types of sprinkles. The listed allergens apply to the whole range and can’t be worked out just from the name or colour of one component.

    Read the ingredients and allergen information for the whole pack, especially if someone needs to avoid an allergen.

  • Judging by the cocoa percentage alone

    A cocoa percentage describes a particular product, but on its own it won’t tell you which topping is right for your chosen decoration or ingredient requirements.

    First compare the type, flavour and ingredients of the specific products. Don’t draw conclusions about overall nutritional value from the cocoa percentage alone.

  • Letting children taste raw mixture while decorating

    Voedingscentrum advises against tasting raw dough or batter, particularly for young children. This is separate from choosing flakes as a topping.

    Save decorating and tasting until after the bake is ready; don’t let children eat raw mixture.

Brands to consider

De Ruijter

Offers individual chocolate flake products as well as a range with several types of sprinkles. This distinction matters if you want one flavour or a mix of decorations.

  • The product information says that the milk chocolate flakes can be used on baked goods.
  • Check allergens for each product: the milk flakes list milk and soya; Kleintjes Strooibaar also lists gluten-containing cereals and wheat.

Jumbo

The range includes its own chocolate flakes in milk and dark chocolate options, among others, in 300 g packs.

  • The separate options let you choose a specific flavour.
  • Check the current packaging and product details if the way the sprinkles are dispensed matters to you.

PLUS

Offers its own dark chocolate flakes in 300 g packs, alongside flakes from other brands.

  • The dark chocolate option listed has a clearly stated net weight.
  • For ingredients, nutritional information and allergens, read the label on the pack you choose.

Kiekeboe

ALDI lists Kiekeboe chocolate flakes in milk or dark chocolate options, in 300 g packs.

  • The two options listed give you a choice between milk and dark chocolate.
  • Check the ingredients, allergens and how the flakes come out of the pack.

Chocolate sprinkles for dry decoration

These Joybuy products are designed to be sprinkled over bakes as chocolate flakes or other chocolate sprinkles. If you’re looking for a squeezy bottle to draw lines, consider a liquid topping as a separate product type. For any sprinkle product, check how the pack opens before letting children decorate by themselves.

De Ruijter Chocolate Chunks, 390 g

De Ruijter Chocolate Chunks – 390 g

For anyone who wants to use chocolate pieces as a dry decoration on cupcakes. The stated pack size is 390 g; check the opening if you need to sprinkle them precisely.

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De Ruijter Flake Feast, 200 g

De Ruijter Flake Feast – 200 g

For anyone who wants to combine chocolate and vanilla flakes as a sprinkle decoration. The stated pack size is 200 g; read the ingredients for the whole pack, as this is a mix.

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De Ruijter Hail Chocolate Pure, 390 g

De Ruijter Hail Chocolate Pure – 390 g

For anyone who wants to sprinkle dark chocolate over cupcakes. The stated pack size is 390 g; check the ingredients and the opening of the pack before decorating.

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De Ruijter Flakes Milk, 200 g

De Ruijter Flakes Milk – 200 g

For anyone who wants to sprinkle milk chocolate flakes over cupcakes or biscuits. The stated pack size is 200 g. The product information lists milk and soya as allergens; check the current label if anyone needs to avoid them.

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De Ruijter Intense Pure Chocolate Sprinkles, 200 g

De Ruijter Intense Pure Chocolate Sprinkles – 200 g

For anyone looking for a dark chocolate option to sprinkle over cupcakes. The stated pack size is 200 g; compare the ingredients with those of other options and check the label for allergens.

View on Joybuy

Frequently asked questions

Should I check the allergen information on chocolate flakes?

Yes. Check the allergen information for the product you’re buying, especially if someone needs to avoid an allergen. The Netherlands Food and Consumer Product Safety Authority states that pre-packed foods must include allergen information on the label; don’t rely on the ingredients for a different flavour or pack.

Do all De Ruijter sprinkle products contain the same allergens?

No, check each product individually. The product information for De Ruijter Chocolate Flakes Milk lists milk and soya, while the information for Kleintjes Strooibaar also lists gluten-containing cereals and wheat. Always read the packaging for the exact product you’re using.

Can children taste raw mixture while baking?

Don’t let children taste raw dough or batter. Voedingscentrum warns that this can be risky, especially for young children. Keep decorating and tasting separate from handling raw mixture.

How should I store chocolate flakes after opening?

Follow the storage advice on the pack you’ve chosen and seal it well after use. The product information for De Ruijter Chocolate Flakes Milk recommends storing it in a cool, dry place; check the label separately for any other product.