Which product format is right for you?

If you want loose flakes

For bread, yoghurt, porridge or dessert, you may be looking for the texture of loose chocolate flakes. A squeeze-on drizzle is a different product format, even when you use it on the same food.

If you want to control the amount

If, late in the evening, you’d rather squeeze something from a bottle than sprinkle flakes, a bottle of peanut butter or speculoos drizzle could suit you. Just remember that you’ll also be choosing different ingredients and a different texture.

If you need to check the label carefully

If you have an allergy or are serving food to others, the exact variety matters more than whether you sprinkle or squeeze. Check the ingredients, allergens and any warnings on the current label.

What should you look for when choosing?

Loose chocolate flakes

Choose these if: the loose flake texture is what matters most for your snack.

Bear in mind: you’ll need to sprinkle the flakes yourself rather than dispense them from a bottle.

A squeeze bottle of a different topping

Choose this if: being able to control how much you use matters more than the texture of chocolate flakes.

Bear in mind: the squeeze bottles of peanut butter and speculoos drizzle listed by Albert Heijn are not chocolate flakes.

What to consider What to check when buying Who it matters to
Flake texture Check that the product is loose chocolate flakes, rather than a squeeze-on topping. I want to sprinkle flakes over my snack, and the loose texture matters more to me than dispensing them from a bottle. Around 42% of consumers put flake texture first.
Precise dispensing Check the product category and any storage or shaking instructions; the fact that it comes in a squeeze bottle doesn’t tell you what’s inside. I want to apply the topping precisely and am happy to choose a different type of spread. For around 33% of consumers, controlling how much they use matters most.
Label and use Read the allergen information and check the serving and storage instructions for the variety you choose. When I’m preparing something for myself or others, I want to know what’s in it and how to use the packaging first. Checking the label and usage instructions is the main priority for around 25% of consumers.

Common mistakes

  • Assuming a squeeze bottle contains flakes in a different package

    The squeeze bottles of peanut butter and speculoos drizzle listed by Albert Heijn don’t contain loose chocolate flakes. So your choice also changes the texture and ingredients.

    Before buying, decide whether you mainly want flakes to sprinkle or would rather dispense a different topping from a bottle.

  • Assuming one variety has the same allergens as another

    According to Jumbo, De Ruijter Royaal Chocolate Flakes contain soya and may contain milk. If you’re considering a squeeze-on alternative or a different variety of flakes, check its allergen information separately.

    Read the current label for the exact product you’re buying, especially if you’re serving someone with an allergy.

  • Comparing grams and millilitres as if they were equivalent portions

    Flake packaging may show the weight in grams, while a squeeze bottle of drizzle may show the volume in millilitres. These figures don’t tell you how many equal snack portions you’ll get from each pack.

    Compare the product format and serving information on the labels before comparing pack sizes.

Brands compared

De Ruijter

Jumbo lists several De Ruijter chocolate flakes, including Royaal.

  • Jumbo lists De Ruijter Royaal in a 240 g pack, with at least 40% cocoa solids.
  • According to Jumbo, this Royaal variety contains soya and may contain milk. It’s a product to sprinkle, not a squeeze bottle.

Venz

In its flakes category, Jumbo lists Venz varieties including Rimboe Kroko Flakes and Tiger Flakes.

  • The category listings include different flavour combinations and 200 g packs.
  • Choose the exact variety by checking its label; the flavour name alone won’t tell you which ingredients or allergens it contains.

Choca

Jumbo lists Choca Flakes and Choca Flakes Mix in its flakes category.

  • Both category listings show a 200 g pack.
  • Check the ingredients and packaging of your chosen variety before deciding whether it’s right for your snack.

Jumbo huismerk

Jumbo’s flakes category includes own-brand products in dark chocolate, milk chocolate and a duo mix.

  • The own-brand products listed come in 300 g packs.
  • Don’t assume all varieties have the same ingredients; read the label of the one you choose.

Sprinkle toppings at Joybuy

These products are for anyone looking to add flakes or other chocolate sprinkles to a late-night snack. Check the exact product name: a sprinkle topping isn’t a squeeze bottle, and chocolate sprinkles aren’t the same as flakes.

Venz Milk Chocolate Sprinkles 400 g

Venz Milk Chocolate Sprinkles 400 g

An option if you’re looking for chocolate sprinkles rather than a topping from a squeeze bottle. The product name states 400 g; check the exact product format and label before buying.

View at Joybuy
g'woon Milk Chocolate Flakes 300 g

g'woon Milk Chocolate Flakes 300 g

For anyone who wants to sprinkle milk chocolate flakes rather than use a squeeze-on topping. The product name states 300 g; check the current label for the variety you choose.

View at Joybuy
Sprinkles Choca Flakes 200 g

Sprinkles Choca Flakes 200 g

A flakes option if you’re looking for a 200 g pack and want to sprinkle them yourself. Check the ingredients and allergens for this variety on the label.

View at Joybuy
De Ruijter Hail Chocolate Pure 390

De Ruijter Hail Chocolate Pure 390

Check this sprinkle topping separately if you’re specifically looking for flakes: the product name says Hail Chocolate Pure, not flakes. Check the product format and ingredients for this variety before choosing.

View at Joybuy
Venz Tiger Flakes 200 g

Venz Tiger Flakes 200 g

For anyone who wants to sprinkle Tiger Flakes rather than use a drizzle. The product name states 200 g; check the label for the exact ingredients and allergens.

View at Joybuy

Frequently asked questions

Are chocolate flakes the same as a topping from a squeeze bottle?

No. Chocolate flakes are loose pieces to sprinkle; the squeeze bottles of peanut butter and speculoos drizzle listed by Albert Heijn contain different toppings. If the flake texture is what matters most to you, check that the product name specifically says flakes.

How should I store flakes and squeeze-bottle toppings after opening?

Follow the instructions for the variety you’ve chosen. Jumbo advises storing De Ruijter Royaal Chocolate Flakes in a cool, dry place and closing the pack carefully. Albert Heijn gives instructions on how to position its peanut butter squeezer and speculoos drizzle bottle, and also says to shake the speculoos variety before use.

Where can I find the allergen information?

According to the Netherlands Food and Consumer Product Safety Authority, allergen information is shown on the label of pre-packed foods. Read the information for the exact variety: flakes, peanut butter and speculoos drizzle don’t automatically have the same ingredients or allergens.