Who is this choice for?

Sugar-conscious breakfast lover

You compare sugars per 100 g and see sprinkles as a useful alternative if you’re happy to swap the flake texture for them.

Flake lover

You want to keep the look and texture of chocolate flakes on your toast, yoghurt or porridge, and check how much sugar the variety you choose contains.

Milk chocolate topping fan

You’re looking for a milk chocolate flavour and want to compare a lower-sugar option with the regular variety.

What should you look for when choosing?

First decide whether you want to stick with flakes or consider sprinkles too. Then compare the sugars per 100 g in the products you’re interested in and read the ingredient information.

What to consider What to look for Who it matters to
Sugar content Compare sugars per 100 g and check which product a lower-sugar claim is being compared with. I mainly want to know how much sugar the topping contains, even if that means switching from flakes to sprinkles. For around 36% of consumers, keeping sugar content as low as possible matters most.
Flake texture Check whether the packaging says flakes or sprinkles, then compare the nutritional information for the shape you’ve chosen. I want to keep the texture of flakes in my breakfast, even if sprinkles have a lower sugar content. Around 29% of consumers prioritise the product’s shape.
Flavour and ingredients Read the ingredients and allergen information, and check the exact packaging for any mention of polyols. I want the flavour and ingredients to suit my preferences, not just a lower sugar content. These factors are decisive for around 21% of consumers.
Availability Check just before ordering that the variety you want is actually available to buy. If I want to order a variety now, it needs to be available when I make my purchase. For around 14% of consumers, availability is the top priority.

Common mistakes

  • Mistaking lower-sugar sprinkles for flakes

    Sprinkles and flakes are different product types. A lower-sugar claim on sprinkles doesn’t describe a flake variety.

    If the flake texture matters for your breakfast, check the product name first and compare the nutritional information afterwards.

  • Looking only at the ‘less sugar’ claim

    A comparison with another product doesn’t tell you how much sugar the topping you’ve chosen contains per 100 g.

    Check both the comparison basis and the nutritional information and ingredients list for the product you want to buy.

  • Overlooking polyols

    According to the product information at Albert Heijn, Céréal Hagelslag puur minder suikers contains maltitols. The packaging warns that excessive consumption may have a laxative effect.

    If you’re choosing a lower-sugar variety of sprinkles, check whether the label lists polyols and includes a warning.

  • Mistaking a product page for an option you can order

    Jumbo lists Hagelslag Melk Minder Suiker as no longer part of its online range, although you can still read the product information.

    Check that the exact variety is available to order before making your choice.

Brands compared

Céréal

A useful reference if you’re considering lower-sugar dark chocolate sprinkles instead of flakes.

  • Albert Heijn lists Céréal Hagelslag puur minder suikers as containing 7.7 g of sugars and 40 g of polyols per 100 g. Its claim of 88% less sugar compares the product with standard dark chocolate sprinkles.
  • This is a sprinkle product, not flakes. It contains soya, may contain milk and carries a warning that excessive consumption may have a laxative effect.

Albert Heijn

A useful reference for milk chocolate sprinkles compared with regular milk chocolate sprinkles.

  • AH Hagelslag melk minder suiker contains 43 g of sugars per 100 g and has 30% less sugar than AH Melk hagelslag.
  • This is a sprinkle product rather than flakes; it contains milk and lactose.

Jumbo

A useful reference for comparing a lower-sugar milk chocolate sprinkle variety with regular duo flakes, without treating the two product types as the same.

  • Jumbo lists Hagelslag Melk Minder Suiker as containing 42.6 g of sugars per 100 g and at least 30% less sugar than Jumbo hagelslag melk.
  • Jumbo lists these sprinkles as no longer part of its online range. Jumbo Duo Vlokken Mix is a flake product and contains 71.6 g of sugars per 100 g, but it doesn’t carry a lower-sugar claim.

De Ruijter

A useful reference if you want to keep the texture of dark chocolate flakes.

  • According to Albert Heijn, the dark chocolate flakes contain at least 32% cocoa solids and 63 g of sugars per 100 g.
  • This nutritional information doesn’t make the dark flakes a lower-sugar variety. They contain soya and may contain milk.

Related products at Joybuy

Related products coming soon.

Frequently asked questions

How do I compare chocolate flakes with sprinkles?

Compare the nutritional information per 100 g and bear in mind that they’re different product types. Also check how much you use per serving; a lower-sugar claim for sprinkles doesn’t automatically apply to flakes.

Are lower-sugar sprinkles sugar-free?

No, the varieties mentioned here still contain sugars. Albert Heijn lists Céréal Hagelslag puur minder suikers as containing 7.7 g of sugars per 100 g, and AH Hagelslag melk minder suiker as containing 43 g per 100 g.

Does less sugar also mean fewer calories?

A lower-sugar claim doesn’t automatically mean that. For the product you’re considering, also compare the energy per 100 g in the nutritional information, as the Netherlands Nutrition Centre recommends when comparing labels.

What should I look for in sprinkles containing polyols?

Read the ingredients and warnings for the exact variety. According to Albert Heijn, Céréal Hagelslag puur minder suikers contains maltitols and warns that excessive consumption may have a laxative effect.

Which allergens are listed for these varieties?

It varies by product. According to the product information at Albert Heijn, De Ruijter dark chocolate flakes and Céréal dark chocolate sprinkles contain soya and may contain milk; AH Hagelslag melk minder suiker contains milk and lactose. Always check the label on the exact packaging.