Who is each option for?

If you want to give chocolate as a gift

If you’re looking for something to take when visiting someone or to share as an afternoon treat, chocolates, pralines or a gift box are a better fit than a bread topping. PLUS and ALDI sell these chocolate products separately from flakes.

If you want to use flakes at home

If you want to finish off a slice of bread, yoghurt or dessert with chocolate flakes, choose a flavour and pack size to suit how you plan to use them. PLUS describes De Ruijter’s milk chocolate flakes as suitable for bread and as a topping, among other uses.

If you check ingredients and allergens

Milk, lactose and soya are worth checking when choosing a product; even dark chocolate flakes may list milk or lactose on the label. Check the ingredients and allergen information for the specific product before buying.

What should you look for when choosing?

First decide whether you’re looking for a gift or a topping. Then compare the flavour, packaging and label of products in the category you’ve chosen.

What to consider What to check Who it matters to
Product type For a gift, look for chocolates, pralines or a gift box; choose flakes for bread or as a topping. If I’m giving chocolate as a gift, I don’t want to take a pack of bread topping. For around 45% of consumers, the way the gift is presented comes first.
Flavour and use For flakes, compare the flavour and pack size with how you plan to use them. For an afternoon snack on bread or yoghurt, I’m looking for a flavour that works well with it; around 33% of consumers prioritise this kind of use at home.
Label Read the ingredients, allergen information and nutritional values per 100 g and, if provided, per portion. I want to know which ingredients and allergens are listed before I buy. For around 22% of consumers, checking the label is the top priority.

Common mistakes

  • Buying flakes when you meant chocolates

    Flakes are sold as a topping for bread or other foods. PLUS and ALDI list chocolates and premium chocolate in a different product category, so a pack of flakes isn’t the same kind of gift.

    For a gift, search specifically for chocolates, pralines or a gift box, then compare the flavour and packaging.

  • Assuming dark chocolate flakes don’t contain milk

    PLUS states that its dark chocolate flakes may contain milk and lactose. The allergen information for AH Pure chocolate flakes also lists milk and lactose.

    Read the current label on the pack you’ve chosen, including any warning about cross-contamination.

  • Looking only at the flavour

    Ingredients and nutritional values vary between products, as well as the flavour. Voedingscentrum advises against eating chocolate bread toppings too much or too often.

    Compare the nutritional information per 100 g and consider how much you’ll actually use.

Brands to consider

De Ruijter

Chocolate flakes for sweet bread toppings and other uses, including milk, dark and white varieties in the range shown by Albert Heijn.

  • PLUS suggests using its milk chocolate flakes on bread, in yoghurt and on desserts, among other things.
  • The milk variety isn’t a box of chocolates; check the allergens on the packaging for the variety you choose, too.

AH

Albert Heijn sells 300 g packs of dark chocolate flakes as a topping for bread.

  • The product information includes the pack size and nutritional values, making it easier to compare varieties.
  • Milk and lactose are listed in the allergen information for this dark variety, so dark doesn’t automatically mean dairy-free.

Jumbo

Jumbo’s own-brand range includes 300 g packs of milk chocolate flakes in its sweet bread toppings category.

  • Jumbo also suggests using these flakes as a decoration, for example on cupcakes.
  • The product information lists milk as an allergen; this isn’t a box of chocolates.

PLUS

PLUS sells 300 g packs of dark chocolate flakes as an own-brand product, and offers chocolates in a separate category.

  • The separate product categories make it easy to search specifically for bread toppings or chocolate gifts.
  • The dark flakes may contain milk and lactose, so check the packaging of the product you choose.

Kiekeboe

ALDI offers Kiekeboe chocolate flakes in 300 g packs, in milk and dark varieties, as a topping for bread.

  • This range gives you the choice of milk or dark chocolate.
  • Check the current packaging of the variety you choose for ingredients and allergens.

Products for bread and toppings

These Joybuy products are suited to an afternoon snack at home: the list includes chocolate flakes, chocolate sprinkles and a chocolate vermicelli variety. For a gift, search specifically for chocolates or a gift box instead.

Venz Jungle Flakes, 200 g

Venz Jungle Flakes 200 g

A variety of flakes for anyone looking for a sweet bread topping or something to sprinkle on food at home, rather than a box of chocolates to give as a gift.

Pack size: 200 g. Check the ingredients and allergens on the packaging.

View at Joybuy
g'woon Milk Chocolate Flakes, 300 g

g'woon Milk Chocolate Flakes 300 g

Milk chocolate flakes for anyone who wants to add a sweet topping to bread or an afternoon snack.

Pack size: 300 g. Read the allergen information on the packaging before buying.

View at Joybuy
De Ruijter Intense Pure Chocolate Sprinkles, 200 g

De Ruijter Intense Pure Chocolate Sprinkles 200 g

A dark chocolate sprinkles option for anyone looking for a topping to use at home; the word ‘dark’ doesn’t tell you for certain whether allergens are present.

Pack size: 200 g. Check the ingredients and allergens on the current label.

View at Joybuy
De Ruijter Flake Feast, 200 g

De Ruijter Flake Feast 200 g

Flakes for anyone looking for a topping or sweet bread spread to enjoy at home, rather than a gift box of chocolates.

Pack size: 200 g. Check the packaging for ingredients and allergens.

View at Joybuy
g'woon Hagelslag Milk Chocolate With Smileys, 600 g

g'woon Hagelslag Milk Chocolate With Smileys 600 g

Milk chocolate vermicelli for anyone looking for a topping for bread; this isn’t a chocolate flakes variety or a box of chocolates.

Pack size: 600 g. Check the ingredients and allergens for this variety on the packaging.

View at Joybuy

Frequently asked questions

Can I give chocolate flakes as a gift instead of a box of chocolates?

If you’re looking for a chocolate gift that’s ready to present, choose a product sold as chocolates, pralines or a gift box. PLUS and ALDI list these products separately from chocolate flakes, which are intended as a topping for bread or other foods.

How do I choose between dark, milk and white chocolate flakes?

Choose the flavour you want, then compare the ingredients, pack size and allergen information. Dark chocolate flakes aren’t automatically free from milk or lactose: the information for both AH Pure chocolate flakes and PLUS’s dark flakes highlights this.

Where can I find allergen information on a pack of flakes?

Check the label on the specific pack, including the ingredients list and any warnings about cross-contamination. The Netherlands Food and Consumer Product Safety Authority explains the mandatory labelling requirements for 14 allergens; don’t base your choice solely on the flavour name or the front of the pack.

How should I store chocolate flakes?

Follow the storage advice and best-before date on the packaging of your product. AH and PLUS product information recommends storing their flakes in a cool, dry, dark place.

What should I bear in mind if I often have chocolate flakes as a snack?

Think about how much you use and compare the nutritional values per 100 g and, if provided, per portion. Voedingscentrum does not include chocolate bread toppings in the Wheel of Five and advises against eating them too much or too often.