Who is this choice relevant to?

Home bakers looking for a topping

You want to decorate a peppernoten or kruidnoten bake with flakes, not buy a gift box of chocolates. De Ruijter says its flakes can be used in baking, while Albert Heijn suggests using its milk chocolate flakes on small cakes.

Bakers decorating several batches

If you need sprinkles for more than one bake, the net quantity on the packaging will help you work out how many packs to use.

Bakers checking ingredients for guests

If someone has an allergy or intolerance to ingredients such as milk, soya or wheat, the ingredients and allergen information for the exact variant you choose is what matters. According to the Voedingscentrum, allergens are highlighted clearly on the label.

What should you look for when choosing?

First decide whether you need sprinkles, chocolate for a recipe that calls for melted chocolate, or a gift. If you choose flakes, check the flavour, the label and the quantity you need.

What to consider What to check when buying Who is it important for?
Product type Read the recipe: do you want to sprinkle or decorate, or does the chocolate need to be melted? If I want to decorate my bake, I need a different product from one for a recipe with melted chocolate or for a gift. Around 31% of consumers prioritise product type.
Flavour Check whether the pack contains dark, milk chocolate or mixed flakes; check any cocoa information for each variant. For a sweet bake, I want to choose the chocolate flavour myself. For around 31% of consumers, flavour is the main consideration.
Ingredients and allergens Read the ingredients, highlighted allergens and any warnings on the current packaging. If I’m baking for someone with an allergy, I need to know what this particular variant contains. This is the top priority for around 23% of consumers.
Quantity Compare the net quantity with how much topping you plan to use for your bakes. If I’m making several batches, I want to know in advance whether one pack will be enough. Around 15% of consumers give quantity the highest priority.

Common mistakes

  • Assuming a box of chocolates can replace flakes

    According to product information from Albert Heijn and De Ruijter, flakes are a topping that can also be used on or in bakes. That doesn’t mean a box of chocolates or chocolate intended for melting is interchangeable with flakes.

    Decide whether you want to decorate, melt chocolate for a recipe or give a gift, then choose the right type of product.

  • Assuming dark flakes are milk-free

    The De Ruijter Vlokken Puur described by Jumbo contains soya and may contain milk. So the word ‘dark’ doesn’t replace an allergen check.

    If you have an allergy, check the ingredients and warnings on the packaging of the exact variant.

  • Relying on an old product description

    Albert Heijn says that ingredients, nutritional and allergen information may change when products are updated. This is particularly important if you’re buying for someone with an allergy or for a specific recipe.

    Check the packaging and product type again when you buy.

Brands to consider

De Ruijter

Flakes in different flavours for anyone looking for a specific topping for a bake.

  • Jumbo describes using De Ruijter flakes in baking and lists dark and mixed variants, among others.
  • Ingredients and allergens vary by variant, so check the pack you choose.

Albert Heijn

A milk chocolate variant for anyone wanting to use flakes as a topping on a small cake, for example.

  • Albert Heijn describes its milk chocolate flakes as a 300 g pack and suggests using them on small cakes.
  • This variant contains milk and lactose; Albert Heijn recommends checking the latest product information.

Jumbo

A range featuring dark, milk chocolate and duo variants, making it easy to compare product types and flavours.

  • Jumbo’s range includes dark and milk chocolate flakes in 300 g packs, among others.
  • Check the information for the specific variant and pack before choosing it for a recipe.

Products for sprinkling and decorating

These Joybuy products are flakes, chocolate sprinkles or a chocolate topping you could consider for decorating bakes. Check the product type: chocolate sprinkles and chunks are not the same as flakes.

De Ruijter Flake Feast, 200 g

De Ruijter Flake Feast, 200 g

Mixed flakes for anyone looking to add colour and flavour to a bake. If serving to someone with an allergy, check the ingredients and warnings on the packaging.

View at Joybuy
g'woon Hagelslag Milk Chocolate With Smileys, 600 g

g'woon Hagelslag Milk Chocolate With Smileys, 600 g

Milk chocolate sprinkles with smileys for anyone looking to decorate a bake. These are chocolate sprinkles, not chocolate flakes; check the ingredients and allergens on the packaging.

View at Joybuy
De Ruijter Hail Chocolate Pure

De Ruijter Hail Chocolate Pure

Dark chocolate sprinkles to consider as a topping if you don’t need flakes. Check the weight of the pack you choose and read the label for allergen information.

View at Joybuy
De Ruijter Chocolate Chunks, 390 g

De Ruijter Chocolate Chunks, 390 g

A chocolate topping to consider if you want to decorate a bake. Before buying, check the exact product type: the name says chunks, while the description refers to sprinkles.

View at Joybuy
De Ruijter Flakes Milk, 200 g

De Ruijter Flakes Milk, 200 g

Milk chocolate flakes for anyone looking for a milk chocolate topping for a bake. Read the ingredients and allergen information on the pack you choose.

View at Joybuy

Frequently asked questions

Can I use chocolate flakes on a peppernoten bake?

Yes, if you’re looking for a topping or decoration: Albert Heijn suggests using its milk chocolate flakes on small cakes, and De Ruijter says its flakes can be used in baking. Check the recipe separately if it calls for melted chocolate.

Are dark chocolate flakes free from milk and soya?

You can’t tell from the word ‘dark’. The De Ruijter Vlokken Puur described by Jumbo contains soya and may contain milk; if you have an allergy, always read the label on the exact pack.

How should I store an opened pack of flakes?

Follow the storage instructions on the packaging. The product information for the De Ruijter variants reviewed recommends storing them in a cool, dry place and closing the pack carefully after use.