Which option is right for you?

Stocking up for everyday use

If you’re looking for chocolate to spread on bread at home, chocolate flakes are a good fit. Jumbo categorises flakes as a sweet spread; for the De Ruijter Dark Chocolate Flakes 200 g product reviewed, the retailer advises storing it in a cool, dry place.

Giving a small thank-you gift

If you want to give something without having to wrap it yourself, consider a chocolate box. The boxes reviewed vary in size, number of pieces and whether you can add a message.

Buying for a group

When buying for a team or another group, consider whether the chocolates can be shared and check the ingredients on the chosen packaging. The assortment boxes reviewed contain various allergens, so check the label before handing out the chocolates.

What should you look for when choosing?

First decide whether you want to keep the chocolate for yourself, give it as a gift or share it with others. Then compare the packaging and check that the ingredients are suitable for the recipients.

What to consider What to look for Who is this important to?
Gift presentation Check whether the packaging is designed for gifting and whether there’s space for a message. If I’m giving a thank-you gift, I don’t want to have to wrap it myself. For roughly 25% of consumers, presentation would be the main reason for their choice.
Sharing and portions Check the number of pieces and whether they’re individually wrapped; the net weight won’t tell you this. For a group, I want to be able to hand out individual pieces without having to divide up the product first. Around 25% of consumers would choose mainly on how easy it is to share.
Ingredients and allergens Read the allergen information on the packaging you buy, and also check the best-before date and storage advice. When I buy chocolate for someone else, I need to know which ingredients matter to them. This would be the main consideration for an estimated 31% of consumers.
Keeping a supply at home Check the product category, net weight and instructions for storing the product after opening. If I’m topping up my supplies of bread spreads, I want packaging that suits how I use the product at home. For around 19% of consumers, stocking up would be the first thing they consider.

Common mistakes

  • Assuming flakes are ready to give as a gift

    Jumbo lists chocolate flakes under sweet spreads for bread. So if you’re giving them as a gift, you may need to think about presentation; a gift box is already packaged for gifting.

    Choose according to the occasion: are you topping up your supplies, or do you want something you can give straight away?

  • Choosing an assortment box based only on the flavours

    The Merci and Celebrations boxes reviewed contain different ingredients and allergens. That means a mixed selection won’t necessarily be suitable for everyone in a group.

    Before giving or handing out the chocolates, read the allergen information on the box you’ve actually bought and take all the varieties into account.

  • Relying on outdated ingredient information

    Product information can change. If someone has a relevant allergy, the information on the packaging they receive is therefore important for the final check.

    Use online product descriptions to compare products, but check the label again before use.

Brands to consider

These brands show a range of packaging formats: a spread for bread, a gift box, a sharing pack and a small token. Always check the ingredients and portions for each product and variety.

De Ruijter

De Ruijter chocolate flakes are a good option if you’re looking for a sweet spread for bread rather than a gift box.

  • Jumbo and Albert Heijn list several varieties of De Ruijter flakes.
  • For the plain 200 g variety described by Jumbo, soya is listed as an allergen, milk may be present, and the advice is to store it in a cool, dry place. Check the specific variety you choose.

Merci

The Merci gift boxes reviewed are suitable as a thank-you gift when you want individual pieces.

  • Albert Heijn lists 32 individually wrapped pieces in the 400 g box and 20 in the 250 g variety.
  • Check the label on the box you choose for milk, nuts and soya, among other ingredients, and for warnings that other allergens may be present.

Celebrations

The 196 g assortment mix described by PLUS is designed as an informal sharing pack.

  • The box contains a variety of chocolate flavours.
  • The variety reviewed lists milk, peanuts, wheat, barley, egg and soya, among other ingredients. Read the label if allergens are a concern for the recipients.

Milka

The 110 g Milka Thank You box reviewed is a compact praline box for a personal gesture.

  • According to PLUS, this resealable box contains 20 chocolates and has space for a message.
  • The product information lists milk, soya and nuts; check the label before giving the box as a gift.

Products for stocking up and gifting

This selection includes chocolate boxes to give as a gift or share, as well as chocolate sprinkles to use as a spread for bread. Bear in mind that they’re different products: chocolate sprinkles and chocolate flakes aren’t the same category, and a sharing box doesn’t necessarily contain individually wrapped pieces.

Celebrations Chocolate Assorted, 385 g box

Celebrations Chocolate Assorted 385 g

An assortment box for sharing informally or giving as a gift. If you need a separate portion for each person, check the number of pieces and whether they’re individually wrapped.

Before sharing, check the label for milk, peanuts, wheat, soya and egg, among other ingredients.

View at Joybuy
De Ruijter Hail Chocolate Pure, 390 g pack

De Ruijter Hail Chocolate Pure 390 g

Dark chocolate sprinkles for anyone topping up their supplies of bread spreads, not for anyone looking for a ready-to-gift box. Close the packaging after use and follow the storage advice on the label.

Check the ingredients and allergens, including milk and soya, on the packaging you receive.

View at Joybuy
Merci Petits Chocolate Collection, 125 g box

Merci Petits Chocolate Collection 125 g

A compact chocolate collection for a small thank-you gift. Before buying, check the number of pieces and whether they’re individually wrapped if you plan to share them out.

Check the current label for milk, nuts, soya and wheat, among other ingredients, and for warnings that peanuts may be present.

View at Joybuy
g'woon milk chocolate sprinkles with smileys, 600 g pack

g'woon milk chocolate sprinkles with smileys 600 g

A pack of chocolate sprinkles for bread or decoration, not a box of individually wrapped portions for gifting. The net weight is 600 g.

Check the label for milk and wheat before use.

View at Joybuy
Tony's Chocolonely Chocolate Gift Pack, 288 g box

Tony's Chocolonely Chocolate Gift Pack 288 g

A chocolate gift box for someone who wants to try or share a variety of flavours. If you want to hand out the bars separately, check whether they’re individually wrapped.

Before sharing, read the label for almonds, egg, hazelnuts, milk and soya, among other ingredients, and for warnings that peanuts may be present.

View at Joybuy

Frequently asked questions

Can I give chocolate flakes instead of a chocolate box?

Yes, if you know the recipient can use them as a spread for bread; just don’t expect the same presentation as a gift box. Jumbo categorises the flakes reviewed as a sweet spread for bread, while the chocolate boxes reviewed are marketed as gift packaging.

How should I store chocolate flakes and chocolate boxes?

Follow the storage advice on the packaging of the product you buy. For De Ruijter Dark Chocolate Flakes 200 g, Jumbo advises storing the product in a cool, dry place and pressing the packaging closed after use. Don’t assume the same advice applies to a different variety or chocolate box.

What should I check when buying chocolate for someone else?

Check the ingredients and allergens on the packaging you choose, along with the best-before date and any storage instructions. This is particularly important with an assortment box, as the individual pieces may contain different ingredients. The Netherlands Food and Consumer Product Safety Authority highlights the importance of accurate label information for safe use.