Who are chocolate flakes suitable for?

If you’re looking for a single portion

If you don’t want to be left with an opened pack, check the packaging format. The flakes listed by Jumbo and Albert Heijn come in larger packs, so they’re suitable for enjoying with drinks only if you’re happy to portion some out at home.

If you like to mix up flavours at home

If you use flakes on bread, yoghurt or cake, you can choose from milk, dark, white and mixed varieties, among others. Check which flavours are included in the specific pack.

If you need to check allergens

Check the current ingredients list and allergen information on the pack for every variety. Don’t assume that flakes with different flavour names have the same ingredients.

What should you look for when choosing?

First decide whether you need an individually wrapped snack or want to portion out flakes at home. Then consider the flavour and pack size.

What to consider What to check before buying Who it matters to
Individual portion Check whether the product is actually wrapped individually, rather than sold as a pack of flakes. If I want to grab a single snack straight away while enjoying drinks, without having anything left to store, I need an individual pack. Around 42% of consumers prioritise this portioning convenience.
Flavour and use Check whether the flakes are milk, dark, white or mixed; read the ingredients for the variety you’ve chosen. For bread, yoghurt or cake, I want to be able to choose between chocolate flavours or a mix. Around 33% of consumers prioritise variety.
Pack size Compare the pack weights and read the storage instructions. If I use flakes at home on several occasions, I want a quantity that suits my needs. This repeated use matters most to around 25% of consumers.

Common mistakes

  • Mistaking flakes for an individually wrapped snack bar

    The flakes listed by Jumbo and Albert Heijn are sold as a bread topping or garnish in packs ranging from 200 g to 300 g. A pack like this isn’t a substitute for a bar you want to take with you or eat straight away.

    Check both the product description and the packaging format. Choose flakes if you’re happy to portion them out yourself; otherwise, look for an individually wrapped snack.

  • Assuming the flavour name tells you which allergens are present

    Milk, dark, white and mixed flakes may contain different ingredients. The flavour name doesn’t tell you which allergens are present in the exact variety.

    Read the current ingredients list and allergen information on the pack every time you buy.

Brands compared

De Ruijter

A brand to consider if you’re looking for a particular chocolate variety or a mix for use at home.

  • According to Jumbo, De Ruijter Royaal Chocolate Flakes, 240 g, contain at least 40% cocoa solids. Jumbo describes Vlokfeest Dark & White as a mix of chocolate flakes and vanilla-flavoured flakes.
  • These packs aren’t individually wrapped bars; check the ingredients and allergens for each variety.

Venz

A brand to compare if you’re looking for flakes that combine chocolate and vanilla flavours.

  • Jumbo and Albert Heijn stock tiger and croc flakes in 200 g packs.
  • Before choosing, check the ingredients, allergens and flavour combination on the exact pack.

Choca

A brand to consider if you want to compare plain flakes with a mix.

  • Albert Heijn and Jumbo list Choca Flakes and Choca Flake Mix in 200 g packs.
  • A pack of flakes isn’t an individually wrapped snack bar; check the label of your chosen variety for allergen information.

Kiekeboe

An ALDI own-brand option if you’re looking for milk or dark chocolate flakes to enjoy on several occasions.

  • ALDI lists Kiekeboe chocolate flakes in milk and dark varieties, in 300 g packs.
  • The pack is designed for you to portion out yourself, not as an individually wrapped bar.

Joybuy products

Related products will be available soon.

Frequently asked questions

Are chocolate flakes the same as an individually wrapped bar?

No. Jumbo and Albert Heijn list chocolate flakes as a bread topping or garnish in packs ranging from 200 g to 300 g, not as individual bars. If you want to grab a single snack straight away while enjoying drinks, check that the product is actually individually wrapped.

How should I store an opened pack of chocolate flakes?

Follow the instructions on the pack. For the De Ruijter varieties described, Jumbo advises storing them in a cool, dry place and pressing the pack closed after use.

Can I assume a different flavour contains the same allergens?

No. Check the current ingredients list and allergen information for every variety you choose. Milk, dark, white and mixed flakes may have different ingredients.

How can I compare the nutritional value of different flakes?

Compare the nutritional information per 100 g, so differences in pack size or portion don’t skew the comparison. This is also the basis for comparison recommended by the Netherlands Nutrition Centre. You should also check the ingredients for the exact variety.