Anyone sharing snacks during a TV night
You want to divide a pack between several portions, perhaps sprinkling the flakes over toast, yoghurt or a simple dessert. In that case, pack size matters as well as the flavour your guests prefer.
Who might these flakes suit?
Fans of dark chocolate flakes
You’re looking specifically for a dark variety and, if the information is available, want to compare the cocoa percentage of the exact product with that of milk chocolate flakes.
Label-conscious snack buyers
Before serving, you need to be able to check the ingredients and allergens listed on the pack of the variety you’ve chosen.
What should you look for when choosing?
For a TV night with friends, decide how many flakes you’ll need and which flavour you’d like. Then check the label of the exact variety.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Pack size and sharing | Compare pack sizes within the same product category and think about how many portions you want to make. | If several people will be eating the same flakes, you’ll want enough to go round without having to open a second pack straight away. Around 43% of consumers put ease of sharing first. |
| Flavour and cocoa | Check whether the flakes are milk, dark or a mix. Only compare cocoa percentages when one is given for the variety in question. | If you mainly want dark chocolate flakes, a mix with white flakes may not be right for you. Flavour is the top priority for around 29% of consumers. |
| Ingredients and allergens | Read the ingredients list and allergen information on the pack you’re buying. | If a guest needs to avoid certain ingredients, you’ll want to know the exact contents of the pack before serving anything. For around 28% of consumers, checking the label is the main priority. |
Common mistakes
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Treating milk, dark and mixed flakes as the same thing
A mix isn’t entirely dark: Albert Heijn describes AH Mix as a combination of dark and white flakes. Jumbo also lists different minimum cocoa percentages for its dark and milk varieties.
First choose the flavour you want to serve, then check the ingredients of that variety.
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Relying on general brand information
Ingredients and allergens can vary between varieties. The Netherlands Food and Consumer Product Safety Authority states that allergens must be clearly identified on the labels of prepacked foods.
Before serving, read the label on the pack you’ve actually bought, especially if someone needs to avoid certain ingredients.
Brands to compare
Jumbo
Jumbo’s own-brand chocolate flakes include milk and dark varieties; the packs reviewed contain 300 g.
- Jumbo states that its dark variety contains at least 35% cocoa solids and its milk variety at least 24%.
- The milk variety contains milk; the dark variety may contain milk. Check the label of the variety you choose.
PLUS
PLUS offers, among other things, own-brand dark chocolate flakes in a 300 g pack.
- For the dark variety reviewed, PLUS states a minimum of 32% cocoa solids.
- According to the product information, this variety may contain milk and lactose. Check the current label if that matters to you.
ALDI / Kiekeboe
ALDI lists Kiekeboe chocolate flakes in milk and dark varieties, in 300 g packs.
- This product range gives you a choice of the flavours listed.
- Check in store which variety you’re buying and what information appears on its label.
Albert Heijn
Albert Heijn offers AH Mix flakes, among other options, if you’d like a combination of dark and white flakes.
- According to Albert Heijn, AH Mix contains 50% dark flakes and 50% white flakes.
- AH Mix contains milk and lactose, and isn’t an entirely dark variety. Check the packaging, as the ingredients may change.
De Ruijter
De Ruijter offers several varieties of chocolate flakes, including milk and dark, if you’re looking for a particular brand.
- The range gives you the option to choose your preferred flavour.
- The milk variety reviewed lists milk, lactose and soya. Don’t assume that every De Ruijter variety has the same ingredients.
Lidl
Lidl lists a milk variety of chocolate flakes in a 300 g pack.
- This variety is an option to look out for when shopping at a Lidl store.
- The Lidl product page in question says it’s sold in store. Check the pack and its label there.
Chocolate products on Joybuy
Below you’ll find milk chocolate flakes and De Ruijter chocolate products to consider if you’re looking for a topping for a TV night. Note the difference between flakes, a mix and Chocolate Chunks, and compare the pack size and label of the variety you’re considering.
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Venz milk chocolate sprinkles 400 g
A milk chocolate option if you want to share a pack between several snacks. The pack contains 400 g; check the ingredients and allergens on the packaging before serving.
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g'woon milk chocolate flakes 300 g
A milk variety to consider if you’d like to share a 300 g pack. If you have an allergy, read the label on the current pack, including the information about wheat.
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De Ruijter Chocolate Chunks 390 g
For anyone who’d like to use Chocolate Chunks as a topping instead of regular chocolate flakes. The pack contains 390 g; check that the ingredients are suitable for the people you’re sharing with.
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De Ruijter Flake Feast 200 g
A mix to consider if you’d like a vanilla flavour alongside chocolate; this isn’t an entirely dark variety. The pack contains 200 g. Before sharing, check the ingredients and allergens on the packaging.
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De Ruijter Intense Pure Chocolate Sprinkles 200 g
A dark variety if you’re specifically looking for a dark chocolate flavour to use as a topping. The pack contains 200 g; check the ingredients and allergens on the label of the pack you choose.
Frequently asked questions
Should I check the label on chocolate flakes if someone needs to avoid certain ingredients?
Yes. Check the ingredients and allergens for the exact variety before serving it. The Netherlands Food and Consumer Product Safety Authority explains the rules on allergen information for prepacked foods. Ingredients can vary between milk, dark and mixed flakes.
Are dark chocolate flakes automatically a different nutritional choice from milk flakes?
The word ‘dark’ alone doesn’t tell you enough about the nutritional value. If you want to compare their ingredients, check the ingredients and nutritional information per 100 g for the exact products.