Who is this choice for?

Parents looking for an everyday snack

For a regular snack, this group is looking for something other than a sweet bread topping. The Netherlands Nutrition Centre lists vegetables, fruit and wholemeal bread, among other options, as snacks for young children and toddlers.

Parents who want to offer something sweet occasionally

For them, it’s important to distinguish between a treat and a regular snack. When choosing chocolate flakes, it helps to check the nutritional information without reading the serving size on the label as a recommended amount for a toddler.

Parents checking ingredients and allergens

If your child has a known or suspected food allergy, the exact product variant matters. For example, the De Ruijter Vlokken Puur product described by Jumbo lists soya and may contain traces of milk; other products may have different ingredients.

What should you look for when choosing?

First decide whether you’re looking for an everyday snack or an occasional sweet bread topping. Only then choose a product and check the packaging, especially if allergens are a concern.

What to consider What to check before buying Who it matters to
An everyday snack Choose the type of product first: the Netherlands Nutrition Centre lists fruit, vegetables and wholemeal bread, among other options, for between-meal snacks, rather than chocolate flakes as a standard choice. When I’m looking for something for an everyday snack, I don’t want to choose a sweet bread topping as a regular snack without realising it. Around 50% of consumers put this everyday choice first.
An occasional sweet treat Check the nutritional information per 100 g and how much you’ll actually use. A serving on the label isn’t a recommended portion for a toddler. I want to make room for something sweet without it becoming a habit. This is the most important consideration for around 30% of consumers.
Ingredients and allergens Read the ingredients list and allergen information on the current packaging for the exact product variant. If my child could react to an ingredient, I need to know what’s listed on this particular pack. For around 20% of consumers, this check is the top priority.

Common mistakes

  • Treating chocolate flakes as an everyday toddler snack

    Chocolate flakes are sold as a sweet bread topping. For an everyday snack, the Netherlands Nutrition Centre instead recommends products such as vegetables, fruit and wholemeal bread for young children and toddlers.

    Decide which eating occasion you’re shopping for before you buy. If you’re looking for an everyday snack, don’t automatically choose chocolate flakes.

  • Relying on ‘dark’, a quality mark or a cocoa percentage

    On their own, these labels don’t tell you whether a product is suitable for a toddler’s snack. The De Ruijter Royaal Chocoladevlokken described by Jumbo contains at least 40% cocoa solids and 56 g of sugars per 100 g.

    Check the nutritional information for the exact product variant, and keep the choice of an occasional treat separate from the choice of an everyday snack.

  • Using a different product variant to check for allergens

    According to Jumbo’s product information, De Ruijter Vlokken Puur lists soya and may contain traces of milk. Albert Heijn lists milk and lactose for AH Pure chocoladevlokken. These declarations aren’t interchangeable.

    Before use, read the current ingredients list and allergen information on the pack you have.

Relevant brands to consider

The details below apply to the specific variants mentioned, not to every product from these brands. Always check the packaging of the product you plan to buy.

De Ruijter

Chocolate flakes sold as a sweet bread topping, including the Vlokken Puur and Royaal Chocoladevlokken variants described by Jumbo.

  • The Royaal variant described by Jumbo lists at least 40% cocoa solids.
  • According to Jumbo, the same Royaal variant contains 56 g of sugars per 100 g. Check the exact variant for allergens; Vlokken Puur lists soya and may contain traces of milk.

Albert Heijn

AH Pure chocoladevlokken are a sweet bread topping, not a separate category of toddler snacks.

  • Albert Heijn provides nutritional and allergen information for this variant, which you can use when comparing products.
  • According to Albert Heijn, this variant contains 65 g of added sugars per 100 g and lists milk and lactose as allergens.

PLUS

PLUS Chocoladevlokken Puur are a sweet bread topping; PLUS describes this variant as containing Fairtrade cocoa and being vegan.

  • PLUS’s product information clearly identifies the cocoa and dietary claims for this variant.
  • PLUS lists 63.6 g of added sugars per 100 g and says the product may contain milk and lactose. These claims don’t replace a check of the nutritional or allergen information.

Sweet bread toppings at Joybuy

These products are suited to an occasional sweet bread topping chosen with care. The list includes both chocolate flakes and chocolate sprinkles; neither replaces the options the Netherlands Nutrition Centre recommends for an everyday toddler snack. Check the current packaging before use, especially for allergen information.

Venz milk chocolate flakes, 400 g pack

Venz milk chocolate flakes, 400 g

An option for anyone who wants to use chocolate flakes as a sweet bread topping occasionally, not as an everyday toddler snack. The pack contains 400 g; read the current nutritional and allergen information before using the product.

View at Joybuy
g'woon milk chocolate flakes, 300 g pack

g'woon milk chocolate flakes, 300 g

For an occasional sweet bread topping with milk chocolate flakes, not as a regular snack for a toddler. The pack contains 300 g; check the ingredients and allergen information for this variant on the label.

View at Joybuy
Sprinkles Choca Flakes, 200 g pack

Sprinkles Choca Flakes, 200 g

Chocolate flakes for anyone considering an occasional sweet bread topping. The pack contains 200 g; check the nutritional and allergen information on the exact pack before use.

View at Joybuy
De Ruijter Hail Chocolate Pure chocolate sprinkles, 390 g pack

De Ruijter Hail Chocolate Pure chocolate sprinkles, 390 g

These are chocolate sprinkles for an occasional sweet bread topping, not chocolate flakes or an everyday toddler snack. The pack contains 390 g; check the nutritional and allergen information for this exact variant.

View at Joybuy
Venz Tiger Flakes, 200 g pack

Venz Tiger Flakes, 200 g

An option for anyone who wants to use a sweet bread topping occasionally, not as an everyday toddler snack. The pack contains 200 g; don’t rely on the name or packaging design instead of checking the nutritional information, ingredients and allergens.

View at Joybuy

Frequently asked questions

Are chocolate flakes an everyday snack for a toddler?

No. Don’t choose chocolate flakes as a toddler’s regular snack. For young children and toddlers, the Netherlands Nutrition Centre recommends snacks from the Wheel of Five, such as vegetables, fruit and wholemeal bread; chocolate flakes are a sweet bread topping.

Can I give my toddler bread with chocolate flakes occasionally?

You can treat them as a carefully chosen, occasional sweet bread topping rather than an everyday snack. Check the nutritional information for the exact variant, and don’t assume that a serving on the label is a recommended portion for a toddler.

Do ‘dark’ chocolate or a higher cocoa percentage make flakes more suitable as a toddler snack?

No. On their own, these labels don’t tell you whether chocolate flakes are suitable for an everyday toddler snack. The De Ruijter Royaal Chocoladevlokken described by Jumbo contains at least 40% cocoa solids, but also 56 g of sugars per 100 g. So check the full nutritional information for the variant you choose.

What should I check if my child has a food allergy?

Before use, check the ingredients list and allergen information on the current packaging for the exact variant. The Netherlands Food and Consumer Product Safety Authority requires allergens in prepacked foods to be clearly identified in the ingredients list; don’t rely solely on information for another flavour or pack.

Is a box of chocolates the same as chocolate flakes for a toddler snack?

No. A box of chocolates is a gift or treat, while chocolate flakes are a sweet bread topping. Neither replaces the options the Netherlands Nutrition Centre recommends for an everyday snack for young children and toddlers.