If you want to choose chocolate flakes with sugar in mind, compare the ‘of which sugars’ amount per 100 g on the current packaging of similar flakes. A dark chocolate flavour or premium appearance doesn’t tell you anything about the sugar content on its own. ‘Less sugar’ sprinkles are another option if you’re happy with a different product shape, but they’re not an equivalent choice if you specifically want flakes as a topping.
You want to keep using chocolate flakes and are looking for a way to compare similar products by their sugar content. The Netherlands Nutrition Centre recommends checking the nutritional information per 100 g; words such as ‘dark’ or ‘premium’ are no substitute for making that comparison.
You choose flakes for their shape and want to use them on bread, yoghurt, porridge or a dessert, for example. PLUS suggests these uses for De Ruijter flakes. Compare the flavour options and check the sugar content on the packaging too.
You need to be able to check what’s in a particular pack. The Netherlands Food and Consumer Product Safety Authority lists ingredients, allergens and nutritional value as information provided on labels for prepacked foods. Check the current packaging when you buy.
First decide whether you want to stick with chocolate flakes or consider chocolate sprinkles too. Then assess the specific product by checking its nutritional information and ingredients.
A good fit if: you specifically want flakes for bread or as a topping.
Consider: choosing a dark or premium variety doesn’t show that it contains less sugar. Compare the ‘of which sugars’ amount per 100 g.
A good fit if: you’re open to a different type of topping.
Consider: chocolate sprinkles aren’t flakes. Check the nutritional information on the specific pack and consider whether the different texture suits how you plan to use them.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Sugars | Compare the ‘of which sugars’ amount per 100 g for flakes of the same product type. Only consider a ‘less sugar’ claim in relation to the product it appears on. | If I want to keep an eye on sugar, comparable nutritional information is more useful than a flavour name. This is the top priority for around 42% of consumers. |
| Flavour and flake texture | Choose the product shape you want for bread or as a topping, then compare the nutritional information for the different flavours. | I specifically want flakes for yoghurt or dessert, even if I’m looking at the sugar content of other products too. Around 25% of consumers give this preference priority. |
| Ingredients and allergens | Read the ingredients list and allergen information on the current packaging, even if you’re buying the product again. | If ingredients or allergens determine my choice, I need to be able to check the packaging before using the product. This is the top priority for around 33% of consumers. |
A flavour or product description doesn’t provide a sugar figure for a fair comparison. The Netherlands Nutrition Centre explains that nutritional information per 100 g is part of the product label.
Compare the ‘of which sugars’ figures on similar chocolate flakes, then choose the flavour you prefer.
Albert Heijn and Jumbo list chocolate sprinkles with ‘less sugar’ in the product name. However, sprinkles have a different shape from chocolate flakes, which matters if you specifically want flakes as a topping.
Consider those sprinkles only if the different product shape suits your breakfast or dessert; then compare the information on the specific pack.
According to product information from Albert Heijn and PLUS, recipes and online details can change. So if you’re choosing a product based on its ingredients or allergens, it’s important to check the current packaging.
Check the ingredients list and allergen information again before using the product.
Chocolate flakes in a range of flavours for anyone looking for a particular flake texture.
Own-brand chocolate flakes, including milk, dark and duo varieties in Jumbo’s range.
A chocolate flakes brand featured in the flakes ranges at Jumbo and PLUS.
ALDI own-brand chocolate flakes, available in 300 g milk and dark varieties.
Own-brand flakes, including dark chocolate flakes in a 300 g pack.
These milk chocolate flakes are suited to anyone looking to compare flakes for bread or as a topping. Use the current packaging to compare sugars per 100 g, ingredients and allergens; these products aren’t described here as lower-sugar varieties.
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A milk chocolate variety for anyone who wants to use flakes on bread or as a topping.
Compare the sugars per 100 g and check the ingredients and allergens on the current packaging.
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A milk chocolate variety for anyone who wants to use flakes on bread or with a dessert.
Check the sugars per 100 g, ingredients and allergens on the current packaging.
No. ‘Dark’ on its own isn’t a reliable way to compare sugar content. Compare the ‘of which sugars’ amount per 100 g on the current packaging of similar flakes, using the nutritional information described by the Netherlands Nutrition Centre.
They can if you’re happy with a different product shape. Albert Heijn and Jumbo list chocolate sprinkles with ‘less sugar’ in the product name, but sprinkles aren’t flakes. So also consider whether their texture suits how you use them on bread or as a topping.
Read the ingredients list and allergen information on the current packaging of the product you’ve chosen. The Netherlands Food and Consumer Product Safety Authority lists this information for prepacked foods; Albert Heijn and PLUS point out that product information can change.
