Who might be interested in flakes as a topping?

Sugar comparers

You’re looking for a chocolate topping for yoghurt or a dessert during film night, for example, and comparing the sugar content per 100 g of similar products.

Shoppers who check sweeteners

You want less sugar, but also want to decide whether ingredients such as maltitol and polyols suit your preferences.

Biscuit seekers

You want a biscuit to enjoy during the film. Chocolate flakes are a sweet spread or topping, so they meet a different shopping need.

What should you look for when choosing?

First decide whether you’re looking for a topping or a snack to enjoy on its own. Then compare the nutritional information per 100 g for similar sprinkles and check the ingredients list.

What to consider What to check Who should consider this?
Sugars per 100 g Compare ‘of which sugars’ for similar flakes or sprinkles, and check what a claim about less sugar refers to. If I’m looking for a lower-sugar topping, I want to compare the sugar content of similar products side by side; around 50% of consumers prioritise this sugar comparison.
Sweeteners and polyols Read the ingredients and any warnings for use. For Céréal lower-sugar milk chocolate sprinkles, Albert Heijn lists maltitol and 44 g of polyols per 100 g. I want less sugar, but I also want to make an informed choice about whether a product containing polyols is right for me; around 30% of consumers consider this the most important factor.
Using it as a topping Decide whether you want sprinkles for a dessert or are actually looking for a biscuit to enjoy on its own. A topping might work for my film-night dessert, while I’d need a different product category for a biscuit; around 20% of consumers prioritise this intended use.

Common mistakes

  • Choosing flakes as a substitute for biscuits

    Chocolate flakes are sold as a sweet spread for bread or as a topping. A bag of flakes therefore doesn’t serve the same purpose as a biscuit to enjoy during film night.

    Before comparing products, decide whether you want to finish off a dessert or are looking for a biscuit.

  • Looking only at the ‘less sugar’ claim

    A comparative claim doesn’t tell you the sugar content on its own. For its milk and dark chocolate sprinkles carrying a claim of 30% less sugar, Albert Heijn still lists 43 g of sugars per 100 g.

    Compare the nutritional information per 100 g for similar products and check what the reduction claim is based on.

  • Overlooking the warning about polyols

    According to Albert Heijn’s product page, Céréal lower-sugar milk chocolate sprinkles contain 44 g of polyols per 100 g. The page warns that excessive consumption may have a laxative effect.

    Check the latest ingredients list and packaging information before choosing these sprinkles.

Brands to consider

Céréal

The milk chocolate sprinkles reviewed are an option if you want to compare the stated sugar content of chocolate sprinkles.

  • Albert Heijn lists 15 g of sugars per 100 g for Céréal lower-sugar milk chocolate sprinkles.
  • The same product page lists maltitol, 44 g of polyols per 100 g and a warning that excessive consumption may have a laxative effect.

Albert Heijn

The own-brand products reviewed include milk and dark chocolate sprinkles with a reduction claim compared with the corresponding standard AH version.

  • Albert Heijn states that both versions contain 30% less sugar than its own reference version.
  • Both versions reviewed still contain 43 g of sugars per 100 g; check the current packaging for ingredients and allergens too.

De Ruijter

The milk chocolate flakes reviewed are intended as a sweet spread for bread or a topping for yoghurt and desserts, among other things.

  • The product description at PLUS mentions several ways to use them as a spread or topping.
  • The milk chocolate flakes reviewed contain 70 g of sugars per 100 g and aren’t presented as a substantiated lower-sugar option.

PLUS

The dark chocolate flakes reviewed are a standard variety, sold in a 300 g pack.

  • PLUS product information lists 63.8 g of sugars per 100 g, giving you a figure to compare with similar flakes.
  • The version reviewed isn’t a substantiated choice for anyone looking for a specific sugar reduction.

Kiekeboe

ALDI describes Kiekeboe chocolate flakes in milk and dark varieties, in 300 g packs.

  • The product format and flavour options make it clear which flakes you can compare in store.
  • If you’re choosing based on sugar content, check the nutritional information on the pack for the specific variety.

Products on Joybuy

Related products coming soon.

Frequently asked questions

Does ‘less sugar’ mean that chocolate sprinkles are sugar-free?

No. For the milk and dark chocolate sprinkles reviewed with a claim of 30% less sugar, Albert Heijn still lists 43 g of sugars per 100 g. Check both the nutrition table and the comparison on which the claim is based.

Which of the chocolate sprinkles reviewed has the lowest sugar content?

Of the products discussed here, Céréal lower-sugar milk chocolate sprinkles have the lowest sugar content, at 15 g per 100 g. Albert Heijn also lists 44 g of polyols per 100 g for this product and warns that excessive consumption may have a laxative effect.

Can you have chocolate flakes as a film-night snack?

Chocolate flakes work as a topping for yoghurt or a dessert, for example, but they aren’t a biscuit. If you’re looking for a snack to enjoy on its own during film night, choose the right product category first.

What should you check on the label if you have allergies?

Check the latest ingredients list and allergen information for the exact version you’re buying. For the lower-sugar milk and dark chocolate sprinkles reviewed, Albert Heijn lists milk and lactose among the allergens.