Student who likes to keep breakfast staples in stock
If you often eat flakes, you’ll want a pack that lasts long enough without buying more boxes than you can use. Think about how much you usually get through and how much storage space you have.
Who are these options for?
Shared household or moving weekend
A 300 g box can be handy for breakfast with housemates or a small get-together. It’s still a standard consumer pack, so choose the number of boxes based on how many people will be eating and how much you expect to use.
Shopper who checks ingredients
If you need to consider milk, lactose, soya, wheat or cereals containing gluten, the label on the specific product is more useful than relying on a flavour name or a claim such as ‘vegan’ alone.
What should you look for when choosing?
First, work out how many people will be eating the flakes and whether you’ll finish the pack before its best-before date. Then compare the ingredients and allergen information for the options you’re considering.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Personal stock | Compare the pack size with how much you use and check the best-before date. | If I usually have breakfast alone, I don’t want to build up a stock that will sit unused. Around 36% of consumers would put their own usage first. |
| Shared breakfast | Consider how many people will be eating and whether you can store the pack properly once opened. | When I live with housemates, I want to have enough flakes for our breakfasts together. Around 29% of consumers would prioritise a shared supply. |
| Ingredients and allergens | Read the ingredients, allergen information and warnings about possible traces on the pack you choose. | If I need to avoid certain ingredients, I want to know what this particular product contains or may contain. Around 21% of consumers would make this their first priority. |
| Flavour and how you’ll use it | Check whether the product contains milk, dark or mixed chocolate flakes, and whether it suits the way you plan to use it. | For breakfast, I’m mainly looking for a flavour I’ll enjoy on bread or as a topping. Around 14% of consumers would let this preference guide their choice first. |
Common mistakes
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Buying more boxes than you’ll use
Extra stock is only practical if you know the flakes will be eaten and you have somewhere to store the boxes.
Choose the number of packs based on how many people will be eating, how much you use and the best-before date.
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Assuming ‘vegan’ means ‘free from traces of milk’
PLUS’s dark chocolate flakes are labelled vegan, but also carry a warning that they may contain milk and lactose.
If you have an allergy or follow a strict diet, check the ingredients and warnings on the pack you’ll actually be using.
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Assuming an older product page shows what’s available now
A larger option shown previously may no longer be available in the same pack size. Jumbo marked older pages for certain 300 g De Ruijter products as no longer available in its online range.
Before buying, check the current product name and pack size so you know exactly what you’re getting.
Brands to consider
PLUS
PLUS sells dark and milk chocolate flakes in 300 g boxes. This pack size may be worth considering if you’ll be sharing a box with housemates.
- The dark chocolate option is labelled with Fairtrade Cacao and as vegan.
- PLUS says the dark chocolate option may contain milk and lactose; the milk chocolate option contains milk and lactose. Check the label for each product individually.
De Ruijter
De Ruijter offers several flavours and varieties. Jumbo listed 200 g packs among its options, which may be worth considering if you’d like to try a smaller amount first.
- You can choose the specific variety you want to eat, rather than basing your decision on pack size alone.
- Ingredients and allergens vary by product. Check the current pack size too: older product pages for some 300 g boxes were marked as no longer available.
Choca
Choca sells a 200 g pack of cocoa fantasy flakes. Check the product type if you’re specifically looking for chocolate flakes.
- The smaller pack may suit you if you don’t want to open a larger box straight away.
- The variety described contains wheat, cereals containing gluten and soya, and may contain milk.
Albert Heijn
Albert Heijn is a brand to check for current chocolate flake options, rather than assuming a pack shown previously is still available.
- The product page for AH Dark Chocolate Flakes 300 g was marked ‘Discontinued’. Check which alternatives are currently available.
Products for different preferences
This selection includes two packs of chocolate flakes, as well as chocolate sprinkles and chocolate chunks. Check the product type if you’re specifically looking for flakes, then choose a pack size to suit your own usage or a shared breakfast.
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g'woon milk chocolate sprinkles with smileys 600 g
For a larger shared supply if you’re looking for chocolate sprinkles rather than flakes.
Pack size: 600 g. If you have an allergy, check the ingredients on the pack.
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De Ruijter Chocolate Chunks 390 g
For anyone who wants to use chocolate chunks as a spread or topping; this is not a chocolate flake product.
Pack size: 390 g. Read the label if ingredients or allergens will affect your choice.
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De Ruijter dark chocolate sprinkles 390 g
For anyone looking for dark chocolate sprinkles rather than chocolate flakes.
Pack size: 390 g. Check the allergen information on the pack.
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g'woon milk chocolate flakes 300 g
A chocolate flake option to consider if a 300 g box suits your breakfast supplies.
Pack size: 300 g. If you have a milk or wheat allergy, check the label.
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De Ruijter Flake Feast flakes 200 g
A smaller pack of chocolate flakes if you’d like to try a variety without opening a larger supply straight away.
Pack size: 200 g. If you have an allergy, read the ingredients and any warnings about possible traces on the pack.
Frequently asked questions
Is a 300 g box of flakes a catering pack?
No, treat a 300 g box as a standard consumer pack, not a catering size. For breakfast with several people, choose the number of boxes based on how much you expect to use and the best-before date.
Can I choose a product labelled vegan if I need to avoid milk?
A vegan label doesn’t automatically mean there’s no warning about traces of milk. PLUS’s dark chocolate flakes are labelled vegan, but according to the product information may contain milk and lactose. So check the label on the pack you choose.
How should I store flakes after moving house?
Follow the storage instructions and check the best-before date on the pack. The chocolate flake varieties described should be stored in a cool, dry place; reseal an opened pack securely after use.
Are chocolate sprinkles and chocolate chunks the same as flakes?
No, they’re different types of product. Check the product name if you specifically want the shape and texture of chocolate flakes on bread, even if you’re looking for a larger pack.