Which option is right for you?

If you’re bringing a thank-you gift

If you’d like to give your host something, how the chocolate is presented matters more than whether it’s suitable as a bread topping. A box of chocolates is a different choice from a packet of flakes, so check how each product is packaged.

If you want to serve something sweet

Flakes go well with dessert, yoghurt, porridge or cakes, or with brunch the following day. Albert Heijn suggests these uses for the flake products it has reviewed; choose a flavour that suits what you’re serving.

If you need to check ingredients carefully

If someone needs to avoid milk, lactose, soya or wheat, the exact product matters. The products reviewed have different ingredients and allergen information, so read the label on the pack you’re buying, including any warnings about possible traces.

What should you look for when choosing?

Chocolate gift

Choose this when: You want to give your host something edible as a thank-you.

Bear in mind: A box of chocolates isn’t automatically gift-wrapped or supplied with a card, so check the presentation and contents of the product you choose.

Chocolate flakes

Choose these when: You’re looking for a bread topping or a dessert or brunch topping for your stamppot supper.

Bear in mind: Flakes don’t automatically make a suitable gift, and ingredients and allergens vary between products.

First decide whether the chocolate is meant to be given as a gift or served. Then compare flavours, quantities and label information within that category.

What to consider What to check before buying Most relevant to
Gift presentation Check that it’s a chocolate gift you can give as it is, and see how it’s packaged. If I want to thank my host, I’m looking for something I can hand over as a gift, not something to put on bread. For around 50% of consumers, gift presentation would be the main consideration.
Flavour and occasion Choose flakes for a bread topping or garnish, then compare the flavour and quantity you’re looking for. For a sweet finish or brunch, I want flakes that go with what I’m serving. Around 20% of consumers would mainly choose based on the occasion and flavour.
Ingredients and allergens Check the current label for ingredients, allergen information and any warnings about possible traces. If someone at the table needs to avoid an ingredient, I want to know what the product contains or may contain before buying it. For around 30% of consumers, label suitability would come first.

Common mistakes

  • Mistaking flakes for a box of chocolates

    You could end up bringing a bread topping when you were looking for a presentable thank-you gift. Albert Heijn describes De Ruijter flakes as a bread topping and garnish; chocolate retailer Chocoladebezorgd.nl, on the other hand, offers gift packaging and a card with its gift products.

    Decide before buying whether you want to give something or serve it, then check the packaging of the specific product.

  • Assuming dark chocolate means dairy-free

    The dark flakes reviewed don’t have the same allergen information: De Ruijter dark flakes may contain milk, while AH Pure lists milk and lactose.

    For the product you choose, check both the ingredients and the information about what it contains or may contain.

  • Treating a mix like a single-flavour product

    A mix may contain different ingredients. The De Ruijter Vlokfeest product described by PLUS lists wheat and soya and may contain milk.

    Check the allergen information for the mix itself, even if you already know another flake product from the same brand.

  • Relying on an old product description

    Ingredients and label information can change. If you have a dietary restriction, a product page you viewed previously is no substitute for checking the pack you’re buying.

    Check the current label, quantity and storage instructions just before use.

Brands to consider

These examples show some of the flake products you can compare. The features mentioned apply to the products described and don’t necessarily apply to every product from that brand.

De Ruijter

Albert Heijn and PLUS describe dark, white and mixed flakes in this range as bread toppings or garnishes.

  • There are several flavours to compare for different occasions.
  • The varieties reviewed differ in their allergens: white flakes contain milk, lactose and soya; Vlokfeest lists wheat and soya and may contain milk.

Albert Heijn

The own-brand range includes AH Pure and AH Mix, both in 300 g packs.

  • According to Albert Heijn, AH Mix contains 50% dark and 50% white flakes; AH Pure lists 15 portions of 20 g.
  • The AH Pure and AH Mix products described list milk and lactose. Check the label if you need to avoid these ingredients.

PLUS

PLUS describes its own-brand dark Fairtrade chocolate flakes in a 300 g pack.

  • The product information gives you a specific dark variety to compare in terms of ingredients and quantity.
  • Although milk isn’t listed as an ingredient, the product described may contain milk and lactose. Check the current packaging.

Kiekeboe (ALDI)

ALDI Netherlands describes Kiekeboe chocolate flakes in milk and dark varieties, in 300 g packs.

  • You can choose between milk and dark varieties.
  • Check the information on the relevant packaging before choosing based on ingredients or allergens.

Lidl

Lidl Netherlands describes its 300 g milk chocolate flakes as a product sold in store.

  • The product type and pack size are clearly stated.
  • Check the label in store before choosing based on ingredients or allergens.

Chocolate gifts and sprinkles on Joybuy

These products are suited to two different uses: chocolate to consider as a thank-you gift, and chocolate sprinkles for a bread topping or garnish. A product name such as Gift Pack doesn’t confirm how the gift will be packaged when it arrives, so check if presentation matters to you. With De Ruijter Hail Chocolate Pure, also note the difference between chocolate vermicelli and flakes.

Tony's Chocolonely Chocolate Gift Pack, 288 g

Tony's Chocolonely Chocolate Gift Pack, 288 g

A chocolate gift to consider as a thank-you. Check the presentation if you want to hand it over as it is, and read the current label if anyone has dietary restrictions.

View on Joybuy
Merci Petits Chocolate Collection, 125 g

Merci Petits Chocolate Collection, 125 g

A chocolate collection for anyone looking for an edible thank-you gift. Check the packaging if you’re expecting a particular presentation or selection, and read the allergen information.

View on Joybuy
De Ruijter Flake Feast, 200 g

De Ruijter Flake Feast, 200 g

Worth considering if you want flakes as a bread topping or garnish rather than a box of chocolates to give as a gift. For this mix, check the current label for ingredients and warnings about wheat, soya and possible traces of milk.

View on Joybuy
De Ruijter Hail Chocolate Pure, 390 g

De Ruijter Hail Chocolate Pure, 390 g

For anyone considering dark chocolate sprinkles for breakfast the next day. Check whether you want chocolate vermicelli or flakes, and don’t assume that Pure means dairy-free: read the ingredients and allergen information on the label.

View on Joybuy
De Ruijter Flakes Milk, 200 g

De Ruijter Flakes Milk, 200 g

Worth considering if you’re looking for milk chocolate flakes as a bread topping or garnish. Check the current label for milk, lactose and soya if these ingredients matter to anyone who’ll be eating them.

View on Joybuy

Frequently asked questions

Are chocolate flakes a suitable gift for a stamppot supper?

Flakes are best suited to someone who would appreciate a bread topping or garnish. If you’re looking for a thank-you gift you can hand over, a box of chocolates is a better fit; just check how the product is packaged.

Are dark chocolate flakes automatically dairy-free?

No. Albert Heijn says De Ruijter dark flakes may contain milk, while AH Pure lists milk and lactose in its product information. Always check the current label, even for a dark variety.

Where can I find allergen information on a prepacked product?

Check the ingredients list on the packaging, where allergens must be clearly highlighted. The Netherlands Food and Consumer Product Safety Authority describes the mandatory declaration of 14 allergens; also read any warnings about possible traces that are relevant to your choice.

How should I store chocolate flakes after a stamppot supper?

Follow the storage instructions and date on the pack you bought. The product information reviewed from Albert Heijn and PLUS advises storing flakes in a cool, dry, dark place; reseal the packaging after use.