Who are these options for?

Hosting a meal with others

You’d like to serve chocolate flakes on bread, yoghurt or dessert after your stamppot, and want an amount that suits the guests who’ll be eating them.

Choosing for different tastes

You’re considering plain, milk or a mix because not everyone likes the same flavour. In that case, several smaller packs may be more practical than one large pack.

Checking for allergens

You want to know which ingredients and possible traces may matter to your guests before serving. The product name alone won’t tell you enough.

What should you look for when choosing?

First work out how many guests would like chocolate flakes, then discuss the flavour. If anyone has an allergy, the current allergen information should guide your choice.

What to considerWhat to check when buyingEspecially relevant if
How much to serve Count the people who actually want chocolate flakes, then compare that number with the pack weight and stated serving size. Lots of guests want a topping and I want to have enough to go round. Around 37% of consumers prioritise having a sufficient quantity.
Flavour Ask whether people would prefer plain, milk or a mix; one flavour may not suit everyone. The group has different preferences and I don’t want to choose just one flavour. Taste is the first consideration for around 27% of consumers.
Allergens Read the current ingredients list and allergen information; depending on the variety, look out for ingredients such as milk, soya and wheat. A guest needs to avoid an allergen and I need to know whether they can eat the chocolate flakes. Around 27% of consumers prioritise checking this.
Pack size and leftovers Compare 200 g and 300 g packs if you’re planning a small meal or want to offer several flavours. Only a few people want chocolate flakes and I’d rather not buy more than I need. The right pack size is the main consideration for around 9% of consumers.

Common mistakes

  • Assuming ‘vegan’ means suitable for someone with a milk allergy

    PLUS labels its plain chocolate flakes as vegan, but also states that the product may contain milk and lactose.

    If someone has an allergy, check the allergen information on the packaging. Don’t rely on the words ‘plain’ or ‘vegan’ alone.

  • Choosing a mix without checking the ingredients

    According to Jumbo, De Ruijter Vlokfeest Puur & Wit lists wheat and soya among its allergens and may contain milk.

    Check with your guests about allergies in advance, and read the label on the mix you’re actually serving.

  • Mistaking an old product listing for current availability

    A listing may remain online after a particular pack has disappeared from the online range.

    Before ordering, check the current product page for the variety you’ve chosen.

Brands to consider

De Ruijter

A brand to consider if you’re choosing between plain, milk, white or mixed chocolate flakes.

  • For one Royale pack reviewed, Albert Heijn lists a 300 g pack with 20 servings of 15 g.
  • Check the label on mixed varieties: Jumbo says its Vlokfeest Puur & Wit contains wheat and soya and may contain milk.

Jumbo

The own-brand range includes plain, milk and duo chocolate flakes in 300 g packs.

  • According to Jumbo, the plain 300 g variety contains 15 servings.
  • For the plain variety, check the information about possible traces of milk if that matters to a guest.

PLUS

The own-brand range includes 300 g packs of plain and milk chocolate flakes, so you can keep the pack size the same when choosing a flavour.

  • PLUS labels its plain variety as vegan and lists Fairtrade Cocoa for the plain and milk varieties reviewed.
  • According to PLUS, the plain variety may contain milk and lactose; the milk variety contains milk.

Choca

An option to consider if you’re specifically looking for cocoa fantasy flakes or a smaller pack.

  • PLUS lists a 200 g Choca pack.
  • Before sharing these chocolate flakes with guests, check the packaging for wheat, soya and possible traces of milk.

Chocolate flakes for sharing

This selection of Joybuy products includes a 300 g pack of milk chocolate flakes and two 200 g packs of chocolate flakes. Choose a size to suit the number of guests, and check that the flavour and ingredients are right for you for each product.

g'woon milk chocolate flakes 300 g

g'woon milk chocolate flakes 300 g

An option for when several guests would like milk chocolate flakes on bread, yoghurt or dessert.

If anyone has an allergy, check the current packaging and use the number of people eating them to decide whether the pack is big enough.

View on Joybuy
Venz Jungle Flakes 200 g

Venz Jungle Flakes 200 g

A smaller pack for a small gathering or if you’d like to offer several types of chocolate flakes.

Check whether 200 g will be enough for the guests who’ll be eating them, and if anyone has an allergy, check the current packaging.

View on Joybuy
Sprinkles Choca Flakes 200 g

Sprinkles Choca Flakes 200 g

A smaller pack of chocolate flakes for bread or yoghurt, for example if not all your guests will want them.

Decide whether 200 g is right for your group and, if anyone has an allergy, read the ingredients on the current packaging.

View on Joybuy

Frequently asked questions

How much chocolate flakes do I need for a stamppot night?

Base it on the number of guests who actually want chocolate flakes on bread, yoghurt or dessert. For reference, Albert Heijn lists 20 servings of 15 g in a 300 g De Ruijter Royale pack reviewed here. A different serving size will change how many people you can serve from one pack.

Are plain chocolate flakes automatically milk-free?

No. PLUS states that its plain chocolate flakes may contain milk and lactose, even though the brand labels this variety as vegan. If someone has an allergy or intolerance, always check the current packaging for the specific product.

Which allergens should I check in a mix of chocolate flakes?

Read the allergen information for the mix you’ve chosen, rather than relying on the flavour name alone. Jumbo says its De Ruijter Vlokfeest Puur & Wit contains wheat and soya and may contain milk; the ingredients may differ in other mixes.

How should I store any chocolate flakes left over?

Follow the storage instructions and best-before date on the packaging, and seal the pack properly after use. For the Jumbo and PLUS products reviewed, the storage advice is to keep them in a cool, dry place.