Who are these choices relevant to?

Organisers preparing lots of rolls or breakfast portions

For a large family, neighbourhood event or buffet, the main consideration is how many portions you want to top. You can combine 300 g packs, such as those in the ALDI and Jumbo ranges, to get the quantity you need.

Bakers making celebratory treats

Do you mainly use flakes to decorate cupcakes, cakes or desserts? A 1 kg decoration product is also worth considering. Baktotaal Zakelijk describes the Callebaut flakes in question as being specifically for these kinds of use.

Hosts and organisers catering for guests with allergies

The flavour name does not tell you which allergens a variety contains. So check the labels on the packs you are actually serving. The Netherlands Food and Consumer Product Safety Authority also explains the requirement for businesses to provide allergen information when offering unpackaged food to consumers.

What should you look for when choosing?

First decide whether the flakes are for bread or for cakes. Then choose a suitable pack size and check the ingredients of every variety you plan to serve.

Flakes for bread

Suitable for: Rolls or a breakfast buffet, where you can combine several 300 g packs.

Things to consider: You’ll need several packs and should check the label for each flavour.

1 kg decoration flakes

Suitable for: Decorating lots of cakes or desserts. A bag such as the Callebaut decoration flakes described by Baktotaal Zakelijk is another option.

Things to consider: This patisserie product is not automatically a substitute for flakes intended as a bread topping; check the ordering terms too.

What to consider What to check before buying Who is this most important for?
Quantity Compare the net weight and work out how many packs you need based on your portions. If I’m preparing lots of rolls, I want to buy enough flakes so I don’t run short on the day. This quantity is the main priority for around 50% of consumers.
Use and presentation Decide whether you need flakes for bread, a festive mix or a product for decorating cakes. When decorating treats, I want to choose a topping that suits what I’m making, rather than looking only at the pack size. This use is the main concern for around 30% of consumers.
Allergens and information Read the label for each variety. If serving unpackaged food in a professional setting, make the required allergen information available. If I’m serving a group where allergens are a concern, I want to know what each variety contains and what information guests will receive. This is the main priority for around 20% of consumers.

Common mistakes

  • Assuming a large bag is the same product for every use

    The 1 kg Callebaut bag described by Baktotaal Zakelijk is intended for decorating cakes and desserts, among other things. The size alone does not make these flakes a like-for-like choice for topping bread.

    Decide what you’ll use the flakes for, then compare the product description, weight and ingredients.

  • Guessing allergens from the flavour name

    A dark De Ruijter variety described by Jumbo contains soya and may contain milk. So don’t use the label information for one flavour as a guide to another variety.

    Check every pack you buy. If you’re a business serving unpackaged flakes to consumers, also make allergen information available when serving them, as explained by the Netherlands Food and Consumer Product Safety Authority.

  • Planning your shopping around a single retailer

    Lidl describes its 300 g pack in question as an in-store-only product. The ways you can buy a particular variety may therefore vary between retailers.

    Before buying, check how and where you can get the variety you want. If you choose a substitute, read its label too.

Brands and ranges to consider

The brands and ranges below give you an idea of the types of flakes available. For your event, always check the specific variety and pack.

De Ruijter

Jumbo lists De Ruijter flakes in a range of flavours and festive varieties, including Feestvlokken and Royaal.

  • A specific flavour or festive variety can help create an appealing presentation for your rolls.
  • Check each variety separately: according to Jumbo, the dark variety in question contains soya and may contain milk.

Jumbo

According to Jumbo, its own range includes dark and milk chocolate flakes in 300 g packs.

  • The 300 g pack size makes it easy to combine packs when preparing multiple portions.
  • Check the current packaging and ingredients for each flavour you choose.

Albert Heijn

Albert Heijn lists its own 300 g chocolate flakes in dark, milk and mixed varieties, as well as flakes from other brands.

  • The range of varieties lets you choose a flavour for your rolls or buffet.
  • As with any variety, check the label on mixed flakes too.

Kiekeboe (ALDI)

ALDI describes Kiekeboe chocolate flakes in milk or dark varieties, in 300 g packs.

  • You can add together several packs of the same size to reach the total weight you need.
  • ALDI directs customers to buy this product in store; check that your preferred variety is available before shopping.

Lidl

Lidl describes dark chocolate flakes in a 300 g pack.

  • The stated weight helps you work out how many packs to buy.
  • According to Lidl, the product in question is only available in store; check the pack information there too.

Callebaut

Baktotaal Zakelijk describes 1 kg Callebaut chocolate flakes for decorating cakes and desserts, among other things.

  • The pack size and stated use make it a good fit for decorating lots of treats.
  • The supplier lists milk and soya in the recipe; also check the terms for business orders.

Joybuy products for bread and treats

These products include chocolate flakes, as well as chocolate sprinkles and Chocolate Chunks. These types of topping are not interchangeable: choose based on what you want to use on bread or treats, and check the packaging of the product you select.

g'woon milk chocolate sprinkles with smiley faces, 600 g

g'woon milk chocolate sprinkles with smiley faces 600 g

For rolls with a fun decoration, you could consider these 600 g sprinkles; they are not chocolate flakes.

Check the exact ingredients on the current pack before serving this variety to guests.

View at Joybuy
De Ruijter Chocolate Chunks, 390 g

De Ruijter Chocolate Chunks 390 g

Consider this 390 g pack if you’re looking for Chocolate Chunks to sprinkle on bread or treats, rather than regular chocolate flakes.

If serving to a group, check the ingredients and allergens on the pack you buy.

View at Joybuy
De Ruijter Hail Chocolate Pure, 390 g

De Ruijter Hail Chocolate Pure 390 g

This 390 g pack is an option if you’re looking for dark chocolate sprinkles for bread or treats; sprinkles are not the same as flakes.

Check the allergens on the current label before serving.

View at Joybuy
g'woon milk chocolate flakes, 300 g

g'woon milk chocolate flakes 300 g

For rolls or a breakfast buffet, you can combine several 300 g packs of these milk chocolate flakes.

Check the ingredients and allergens on the packs you use.

View at Joybuy
De Ruijter Feestvlokken, 200 g

De Ruijter Feestvlokken 200 g

The mix of chocolate and vanilla flakes is a good choice for rolls or treats if you want to serve that particular combination.

One pack contains 200 g. For a larger group, work out how many packs you need and check the label on each one.

View at Joybuy

Frequently asked questions

What pack sizes are available for flakes to put on bread?

Ranges from retailers including Jumbo and Albert Heijn include 200 g, 240 g and 300 g packs. Work out how many packs you need based on the portions you plan to serve, and make sure you buy the variety you want.

Can I use a 1 kg bag of decoration flakes on rolls too?

Don’t assume that decoration flakes are the same as flakes for bread. Baktotaal Zakelijk describes the Callebaut bag in question as being for pralines, cakes and desserts. If you want to use the flakes on rolls, check the product description, ingredients and flake shape.

What allergen information do I need for an unpackaged buffet?

If you’re a business offering unpackaged food to consumers, you must provide information about allergens present, according to the Netherlands Food and Consumer Product Safety Authority. Check the current labels for all the varieties you use and make the information available when serving them.

What should I check on a pack of flakes before the procession?

Check the ingredients, allergens, net quantity, best-before date and any storage instructions on the pack you buy. The Netherlands Food and Consumer Product Safety Authority describes this information for prepacked foods; the specific details may vary between varieties.

How should I store chocolate flakes for the event?

Follow the storage instructions on the pack you choose. For the 200 g De Ruijter milk chocolate flakes described, Joybuy recommends storing them in a cool, dry place away from direct sunlight, heat and moisture. Check the instructions again if you choose a different variety.