People shopping for a shared breakfast
You’re buying chocolate flakes for several people, a brunch or repeated use. It helps to compare the contents of a box of around 300 g with the number of people eating and the portions you’re planning.
Who is this choice for?
People looking for a particular flavour
You want to choose deliberately between dark, milk or a mix, for example. A smaller pack may be a good fit if that particular variety matters to the group.
People who need to compare labels
You need to take the ingredients or allergens of the people at the table into account. Products with similar names can differ, so check the exact pack.
What should you look for when choosing?
For a budget-conscious breakfast with a group, first work out how many flakes you need and which flavour will suit everyone. If anyone has an allergy or intolerance, checking the label takes priority over those other considerations.
| What to consider | What should you check? | Who is this most important for? |
|---|---|---|
| Pack size | Compare the number of grams per box with the number of people eating and the breakfast portions you have planned. | If I’m catering for several people, I want enough flakes without having to open several small boxes straight away. For around 50% of consumers, having enough in the pack would be the main concern. |
| Flavour and type | Check whether they’re dark or milk chocolate flakes, a mix or another type of topping. | If the group likes to choose between flavours, I’d consider finding the right variety more important than getting one large box. Flavour would come first for around 30% of consumers. |
| Ingredients and allergens | Check both the ingredients and the ‘contains’ and ‘may contain’ statements on the exact pack. | If I need to take an allergy or intolerance into account, I want to know what I can serve. For around 20% of consumers, checking the label would be the main priority. |
Common mistakes
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Assuming ‘dark’ means dairy-free
Dark chocolate flakes don’t automatically have the same ingredients or allergen information. Albert Heijn lists milk and lactose in its dark chocolate flakes; other packs may carry warnings about the possible presence of milk.
Before serving, read the label on the exact box, including the ‘contains’ and ‘may contain’ statements.
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Mistaking a multipack for one large sharing pack
Albert Heijn describes its De Ruijter 2-pack as a pack made up of separate items. Two boxes aren’t the same as one large pack for the table.
Check which packs you’ll receive and whether that format suits how you want to serve and store the flakes.
Brands to consider
PLUS
PLUS lists its own-brand dark and milk chocolate flakes in 300 g packs.
- Both types come in a larger box for a shared breakfast.
- The dark and milk varieties have different allergen information, so check the pack you choose separately.
AH
AH has 300 g packs of dark chocolate flakes and also offers other flavours and brands.
- You can compare a larger dark chocolate option with other flavours.
- The AH dark variety lists milk and lactose, so ‘dark’ doesn’t mean dairy-free in this case.
Jumbo
Jumbo offers its own-brand dark and milk chocolate flakes in 300 g boxes, alongside other varieties.
- You can compare the dark and milk varieties in the same pack size.
- The ingredients and allergens in one variety don’t automatically apply to other products in the range.
De Ruijter
The De Ruijter range at the supermarkets we looked at includes dark, milk and white chocolate flakes, among other varieties.
- An option to consider when a particular branded variety is what you’re looking for.
- Check the size of the exact variety: the dark chocolate pack we looked at at Albert Heijn contains 200 g.
Choca
PLUS describes the 200 g Choca variety we looked at as cocoa confectionery flakes.
- A different type of topping for anyone looking for this particular variety.
- Don’t treat cocoa confectionery flakes as the same product as dark chocolate flakes; compare the ingredients too.
Products for breakfast and brunch
This selection includes flakes and other chocolate toppings in packs ranging from 200 to 390 g. First choose the type of product you want to serve, then check whether the pack size suits your group: chocolate chunks and chocolate sprinkles aren’t flakes.
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g'woon milk chocolate flakes 300 g
A milk chocolate option in a 300 g box for anyone looking for flakes to enjoy at several breakfasts. Check the allergens on the pack before serving them to others.
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De Ruijter Chocolate Chunks 390 g
For a shared brunch if you’d prefer chocolate chunks as a topping rather than flakes. The pack contains 390 g; if you have dietary requirements, check the label on this variety.
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De Ruijter Hail Chocolate Pure 390 g
Dark chocolate sprinkles for anyone considering a different type of bread topping alongside flakes. The pack contains 390 g; check the ingredients and allergens on the exact pack.
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De Ruijter Flake Feast 200 g
A smaller pack for anyone who wants to serve a mix of flakes at breakfast. At 200 g, this box contains less than the larger packs in this selection; check the label for ingredients and allergens.
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De Ruijter Flakes Milk 200 g
A 200 g milk chocolate option for anyone who wants to offer this flavour. For a shared breakfast, bear the smaller pack size in mind and check the allergens on the pack before serving.
Frequently asked questions
Are a large box and a multipack the same as a sharing bag?
No, they’re different types of packaging. For a shared breakfast, you could look at 300 g boxes; Albert Heijn says its De Ruijter 2-pack is supplied as separate items.
Are dark chocolate flakes automatically dairy-free?
No. Albert Heijn lists milk and lactose in its dark chocolate flakes. Check the label on the exact pack for every variety, even if another dark variety is described differently.
Which allergen information should I check?
Check the allergen information on the pack you’re going to serve. The Netherlands Food and Consumer Product Safety Authority states that information must be provided for 14 allergens; if you have an allergy or intolerance, also look out for warnings about possible presence.
How should I store leftover flakes after brunch?
Follow the storage advice and best-before information on the exact pack. The product information we looked at recommends storing them in a cool, dry place; some varieties also include instructions for resealing an opened pack.