Families looking to plan their supplies
If you use chocolate flakes on bread more often during the school holidays, it’s worth comparing the pack size with how much you’re likely to get through at home.
Who are these choices relevant to?
Households with different taste preferences
Milk, dark, white and mixed varieties all offer different choices. Think about which ones everyone at home will enjoy, including if you plan to use the flakes on yoghurt or in a dessert.
Shoppers who need to check the label
If you have an allergy, intolerance or specific dietary preference, the ingredients and allergens on the current pack matter more than an online description you read earlier.
What should you look for when choosing?
First, decide which flavour and uses suit your household. Then check the pack size and read the label if ingredients or allergens are important to your choice.
| What to consider | What should you check? | Who is it important to? |
|---|---|---|
| Pack size | Compare the pack size with how often you plan to use the flakes. | If I’m putting flakes on the table regularly during the holidays, I want a pack we’ll finish. Around 31% of consumers prioritise finding a pack size that suits them. |
| Ingredients and allergens | Read the current pack, including any allergen warnings. | If I’m buying for someone with an allergy or intolerance, I need to be able to check whether this particular pack is suitable. Around 31% of consumers give checking the label their highest priority. |
| Milk, dark or a mix | Check which flavour you’re choosing and what’s in a mixed pack. | If not everyone at home likes the same flavour, I’d rather choose a variety that people will actually eat. Flavour is the main consideration for around 25% of consumers. |
| When you’ll use them | Check that your chosen variety suits bread and any other uses you have in mind. | If I want to use one pack on yoghurt or in a dessert as well, I’ll take that into account when choosing. Around 13% of consumers prioritise versatility. |
Common mistakes
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Relying only on the online ingredients list
Albert Heijn points out that ingredients, nutritional values and allergy information can change when a product is updated. This difference can matter if someone has an allergy.
Before using the product, check the ingredients and allergens on the pack you bought.
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Treating chocolate flakes as a frozen product
The products reviewed are listed under bread toppings or breakfast products. Jumbo says to store Choca Vlokken mix in a cool, dry place.
Follow the storage instructions on the pack of the variety you choose.
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Choosing a large pack without considering the flavour
Milk, dark and mixed varieties have different flavour profiles. A pack that won’t get eaten at home isn’t right for the way you plan to use it.
First choose a flavour everyone will enjoy, then decide which pack size is right for you.
Brands to consider
Jumbo
Supermarket own brand with 300 g packs of milk, dark and duo flakes in the online range shown.
- The individual flavours and duo mix offer different options for your household.
- Check that the flavour and ingredients of each variety suit the people who’ll be eating them.
PLUS
Supermarket own brand with 300 g packs of Fairtrade milk and dark flakes.
- The milk and dark varieties shown come in the same pack size.
- Check which variety you want and whether it’s available at your store.
Albert Heijn
Supermarket own brand with milk, dark and mixed flakes, among other varieties.
- Albert Heijn suggests using its milk chocolate flakes on bread, crispbread and desserts.
- Albert Heijn says ingredients, nutritional values and allergy information can change, so check the current pack.
De Ruijter
Brand with milk, dark, white and Royaal varieties in the supermarket ranges reviewed.
- The varieties shown give you a choice of different flavours.
- Check the product category on each pack: not every chocolate topping is a flake.
Kiekeboe
ALDI brand with 300 g packs of milk or dark chocolate flakes.
- ALDI states that these flakes are Rainforest Alliance certified.
- Check the pack of your chosen milk or dark variety for the current ingredients.
Products at Joybuy
These products offer a range of chocolate varieties and pack sizes for bread or other suggested uses. For products called Sprinkles or Hail, check whether you’re looking for flakes or another type of chocolate topping.
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De Ruijter Flake Feast 200 g
For anyone who wants to combine chocolate and vanilla flavours on bread or yoghurt.
200 g pack. If you have an allergy, read the ingredients and allergens on the current pack.
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Venz Milk Chocolate Sprinkles 400 g
A milk chocolate variety for anyone who wants to use sprinkles on bread or yoghurt.
400 g pack. Check that the product format is the type of flakes you’re looking for and, if you have an allergy, read the current pack.
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g'woon Milk Chocolate Flakes 300 g
Milk chocolate flakes for anyone who wants to use this flavour on bread.
300 g pack. If you have an allergy, check the ingredients and allergens on the current pack.
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De Ruijter Hail Chocolate Pure 390 g
A dark chocolate variety for anyone considering a chocolate topping other than flakes.
390 g pack. The product description states that it contains at least 52% cocoa solids; check the product format and current label before choosing.
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De Ruijter Flakes Milk 200 g
Milk chocolate flakes for topping bread or yoghurt.
200 g pack. If you have an allergy, read the ingredients and allergens on the current pack.
Frequently asked questions
Are chocolate flakes a frozen product?
No, the shops reviewed list chocolate flakes under bread toppings or breakfast and sandwich spreads. Jumbo says to store Choca Vlokken mix in a cool, dry place; follow the label on your chosen variety.
Can I use flakes on yoghurt or in a dessert too?
Yes, for some varieties Jumbo and Albert Heijn suggest using them on yoghurt or in desserts as well as on bread. Choose a flavour you’d like to use for those purposes and check the product information for the specific pack.
What should I check if someone has an allergy?
Before eating the product, check the ingredients, allergens and any warnings on the current pack. The Netherlands Food and Consumer Product Safety Authority states that allergens must be clearly listed on food labels; Albert Heijn points out that online product information can change.
Is a mix the same as milk or dark chocolate flakes?
No, the ingredients vary depending on the variety you choose. For example, Jumbo describes Choca Vlokken mix as a combination of cocoa-flavoured decorative flakes and vanilla-flavoured flakes; check the label if you’re looking for a particular flavour or combination of ingredients.