Who is this choice relevant to?

Hosts expecting lots of visitors to meet the new baby

If you’re preparing rusks for a large group, the net weight will help you work out how many packs to have ready. For example, Albert Heijn and Jumbo offer 300 g packs of flakes alongside smaller options.

Hosts who want to keep the birth tradition recognisable

If you want guests to recognise the traditional rusks with aniseed sprinkles straight away, make sure you have the real thing. De Ruijter describes this combination as a birth tradition; flakes can be offered alongside it as a chocolate option.

Shoppers who read labels carefully

If ingredients, potential allergens or nutritional information matter to you, check the label on the specific pack. A claim on the front of the pack doesn’t replace the allergen information.

What should you look for when choosing?

First decide whether aniseed sprinkles will be the main topping and how much space you want to give to flakes as well. Then choose the pack size and read the label on the variant you’re buying.

What to consider What to check when buying Who is this important to?
Quantity Compare the net weights of 200 g, 240 g and 300 g with the number of rusks you plan to top. If I’m putting flakes out for lots of guests, I want enough in each pack without having to open too many small packs. Around 42% of consumers put quantity first.
Traditional look Decide whether rusks with aniseed sprinkles will be the main option, with flakes as an extra choice. I want guests to recognise the traditional new-baby treat straight away, even if I’m also offering a chocolate topping. Around 33% of consumers put this recognisable look first.
Label Read the ingredients, allergen information, best-before date and storage instructions on the pack you choose. If I’m catering for someone’s ingredient or allergen requirements, I want to check the information for that exact variant. For around 25% of consumers, checking the label is the top priority.

Common mistakes

  • Buying flakes when you want to serve aniseed sprinkles

    Chocolate flakes aren’t the same product as aniseed sprinkles. According to De Ruijter’s history, sugared aniseed seeds on rusks are part of the birth tradition.

    If you want to keep that recognisable presentation, have aniseed sprinkles as the main option and offer flakes alongside them if you like.

  • Assuming a vegan label guarantees a product is allergen-free

    PLUS labels its dark chocolate flakes as vegan, but also says the product may contain milk and lactose. This warning matters if you’re choosing for someone with a milk allergy.

    Read the ingredients and allergen information on every pack you’re actually going to serve.

  • Assuming “sharing bag” means a standard pack size

    The flakes discussed here come in pack sizes ranging from 200 g to 300 g. The name alone won’t tell you how much you’ll have for your gathering.

    Check the net weight and work out how many packs to have ready based on the number of rusks you plan to top.

Brands to consider

De Ruijter

An option if you want to offer different types of flakes or are also looking for traditional aniseed sprinkles.

  • Jumbo and Albert Heijn’s ranges include several types of De Ruijter flakes, including a generous 240 g option.
  • The flakes shown are mainly in 200 g and 240 g packs, so you may need more packs to match the total quantity in a 300 g pack.

Albert Heijn

The AH range includes own-brand flakes, making it a good choice if you want to compare flavours in 300 g packs.

  • Albert Heijn lists 300 g packs of AH Mix flakes, milk chocolate flakes and dark chocolate flakes.
  • Check the ingredients and allergen information for the specific variant you choose.

Jumbo

Jumbo’s own brand offers several types of chocolate flakes in 300 g packs.

  • Jumbo lists milk, dark and duo flakes in 300 g packs.
  • The flavours aren’t interchangeable if you want to offer your guests a particular variety.

PLUS

PLUS lists 300 g packs of dark chocolate flakes, with product information on ingredients and storage.

  • The product information includes a vegan label and advises storing the pack somewhere cool, dry and dark.
  • According to PLUS, the same variant may contain milk and lactose, so don’t assume it’s suitable for someone with a milk allergy just because it’s labelled vegan.

Kiekeboe (ALDI)

An own-brand option if you’re looking for milk or dark chocolate flakes in a 300 g pack.

  • ALDI Netherlands lists Kiekeboe chocolate flakes in milk and dark varieties, both in 300 g packs.
  • Check which variant is available in store and read the current label.

Flakes as an extra topping for rusks

These Joybuy products are chocolate flakes you can put out as an extra option alongside aniseed sprinkles. The 300 g pack contains more per pack, while the two 200 g De Ruijter varieties give you different flavours to choose from. If you want to keep the traditional new-baby look, aniseed sprinkles are a separate purchase.

g'woon Milk Chocolate Flakes, 300 g

g'woon Milk Chocolate Flakes 300 g

A milk chocolate flakes option if you want to have more in each pack for a group. The pack contains 300 g; serve it alongside aniseed sprinkles if you want to keep the birth tradition recognisable.

View at Joybuy
De Ruijter Flake Feast, 200 g

De Ruijter Flake Feast 200 g

An extra flakes option if you want to offer chocolate and vanilla flakes. The pack contains 200 g, so you’ll need more than one to match the total amount in a 300 g pack.

View at Joybuy
De Ruijter Flakes Milk, 200 g

De Ruijter Flakes Milk 200 g

A milk chocolate flakes option if you want to serve that flavour alongside aniseed sprinkles. The pack contains 200 g, so work out in advance how many packs you’ll need to open for a larger group.

View at Joybuy

Frequently asked questions

Can flakes replace aniseed sprinkles for a new-baby celebration?

Not if you want to keep the traditional presentation of rusks with aniseed sprinkles. De Ruijter links this tradition to sugared aniseed seeds on rusks; if you like, put flakes out separately as a chocolate option.

What pack size is useful when you have several guests coming?

A 300 g pack is handy if you want more flakes in one pack than you’d get in a 200 g or 240 g pack. Albert Heijn and Jumbo list 300 g packs; how many you’ll need depends on the number of rusks you plan to top.

Is a vegan label enough if someone has a milk allergy?

No. Read the allergen information on the specific pack. PLUS labels its dark chocolate flakes as vegan, but also says they may contain milk and lactose.

How should I store flakes after the new-baby visit?

Follow the storage instructions and best-before date on the pack you bought. For its dark chocolate flakes, PLUS recommends storing them somewhere cool, dry and dark; check the label for other varieties.