Who is this choice relevant to?

Organising a large party

You’re filling lots of bags and want to work out in advance how many flakes and packs you’ll need.

Organising a party where presentation matters

You’re looking for a celebration variety or a visual mix that goes with the rest of the party food.

Organising a party where allergens need to be considered

You’re handing them out to a group and checking the allergen information on every pack you actually use.

What should you look for when choosing?

First decide on the portion for each bag and the total amount you’ll need. Then compare the types of flakes and read the label of your chosen variety before portioning them out.

What to consider What to look for Who it matters to
Quantity Compare the net weight and calculate how many packs you’ll need based on your chosen portion for each bag. If I’m filling lots of bags, I want enough flakes without ending up with unnecessary leftovers. Around 36% of consumers put the quantity they need first.
Type of flakes Decide whether you want milk, dark or celebration flakes, and check the contents of the relevant pack. For a party where appearance matters, I’m looking for a type that goes with the other treats; around 21% of consumers give this choice top priority.
Allergens Read the ingredients and allergen information on the exact pack you’re going to hand out. When I’m handing them out to a group, I want to know which allergens are listed for the variety I’ve chosen. This information is a top priority for around 29% of consumers.
Storage Check the best-before date and storage instructions, especially if you’re buying in advance or have packs left over. If there are flakes left over, I want to be able to store them as directed on the pack; around 14% of consumers put stocking up and using them later first.

Common mistakes

  • Relying on the product name for allergen information

    A flavour name doesn’t tell you which allergens are listed on the pack you buy. For example, Albert Heijn lists soya and possible traces of milk for De Ruijter Royaal extra dark; this information applies to that variety.

    Read the ingredients and allergen information on every pack before portioning the flakes into party bags.

  • Buying in advance without a storage plan

    For the 300 g De Ruijter Royaal pack listed by Jumbo, the storage instructions say to keep the flakes in a cool, dry place. The best-before date is on the pack.

    First work out the total amount you need. Follow the instructions and date on the pack you buy for unopened packs and any leftovers.

Brands to consider

Jumbo

Jumbo lists its own 300 g varieties of flakes, including dark, milk and a duo mix.

  • The 300 g packs are a good starting point if you’re filling lots of bags.
  • Check the ingredients and allergens for each variety you choose; the type name alone isn’t enough.

De Ruijter

De Ruijter offers celebration flakes and a Royaal variety, among others, for anyone looking for a specific type.

  • For De Ruijter Royaal extra dark, 300 g, Albert Heijn states that it contains at least 40% cocoa solids.
  • For this extra-dark variety, Albert Heijn lists soya and possible traces of milk. Read the label on the pack you buy.

Choca

Jumbo lists Choca Flakes in a 200 g pack.

  • A 200 g pack could be a good choice if you need fewer flakes.
  • If you’re filling lots of party bags, work out how many 200 g packs you’ll need for your chosen portions.

Venz

Venz offers Rimboe Kroko flakes with dark chocolate and vanilla flavours, among other varieties.

  • The Rimboe Kroko dark/vanilla pack listed by Jumbo contains 200 g.
  • Check that the flavour and quantity are right for the party treats you want to make.

Chocolate flakes for party bags on Joybuy

These packs contain flakes that you can portion out over your party treats. Decide on the portion for each bag before choosing how many packs to buy; these aren’t individually wrapped treats.

g'woon milk chocolate flakes, 300 g

g'woon milk chocolate flakes 300 g

A 300 g pack for anyone who wants to portion milk chocolate flakes across several party treats. Decide on the portion for each bag and read the label before handing them out.

View on Joybuy
De Ruijter Flake Feast, 200 g

De Ruijter Flake Feast 200 g

A 200 g celebration variety if the type of flakes is important for presentation. Work out how many packs you’ll need for your party bags, and check the ingredients and allergens on the pack.

View on Joybuy
De Ruijter milk chocolate flakes, 200 g

De Ruijter milk chocolate flakes 200 g

A 200 g pack for anyone who wants to use milk chocolate flakes. Match the number of packs to your portions and read the allergen information on the pack you buy.

View on Joybuy

Frequently asked questions

Do I need to consider allergens when choosing flakes for a children’s party?

Yes, read the allergen information on the exact pack you’re using. The Netherlands Food and Consumer Product Safety Authority explains that allergens must be listed on food labels; a product name is no substitute for this information.

How should I store any flakes left over after the party?

Follow the storage instructions and best-before date on the pack you buy. The De Ruijter Royaal pack listed by Jumbo says to store it in a cool, dry place.

Are the flakes individually wrapped party treats?

No, the flakes mentioned here are toppings that you need to portion and package yourself if you want to put them in party bags. Also check in advance whether the school, childcare setting or other venue has rules about party treats.