Who is this for?

Snackers who want to avoid spills

If you want to sprinkle flakes quickly late in the evening, check the packaging type and how the pack closes after use. A pack of loose flakes is dispensed differently from a squeeze bottle.

Shoppers choosing by flavour

For bread, yoghurt or a dessert, the flavour you want may be the deciding factor. The ranges shown by retailers including Jumbo and ALDI include milk and dark chocolate flakes.

Shoppers checking ingredients

Read the information for the exact variety you’re considering. For example, PLUS says its Choca Flakes contain wheat and soya and may contain milk. Don’t rely on the brand name or flavour alone.

What should you look for when choosing?

First decide whether you want loose flakes, then check the packaging. After that, compare the flavour and the label information for the variety you’re considering.

What to consider What to check before buying Who it matters to
Dispensing and packaging Check that the product contains loose flakes and see which type of packaging is listed on the product page. Check how the pack closes after use. If I want to add a topping to something late at night, I want to be able to dispense flakes without spilling too many. Easy dispensing is the top priority for around 50% of consumers.
Flavour and how you’ll use them Compare the exact milk, dark or mixed variety, and decide whether you want flakes for bread, yoghurt or a dessert. For my snack, I mainly want a flavour that goes well with what I’m eating. Around 30% of consumers give this choice the highest priority.
Pack size and label Compare the net weight and read the ingredients, allergen information and storage instructions for the variety you’ve chosen. If I want to use a pack more than once, I consider the size and want to know what’s in it. This is the main consideration for around 20% of consumers.

Common mistakes

  • Confusing a squeeze bottle of sauce with flakes

    Sauce or chocolate spread is different in form and use from loose chocolate flakes. So the packaging alone doesn’t tell you that you’re buying the same product.

    Check that the product description explicitly says the squeeze bottle contains flakes. If you want loose flakes, choose a product described as such and dispense them from their own packaging.

  • Assuming allergens from the brand name or flavour

    Allergens vary from product to product. PLUS says its Choca Flakes contain wheat and soya and may contain milk; another variety may have different information.

    Before buying, read the ingredients and allergen information on the exact pack you’ve chosen.

  • Choosing a larger pack without considering storage

    A pack that doesn’t seal properly after your snack is less practical if you want to use the flakes again later. The Netherlands Nutrition Centre advises keeping opened chocolate flakes tightly sealed and dry.

    Choose a pack size that suits how you’ll use the flakes, and seal it properly again after use.

Brands to compare

De Ruijter

A brand to consider if you’re looking for a particular variety of chocolate flakes.

  • Jumbo lists De Ruijter Royaal Chocolate Flakes in a 240 g pack, with at least 40% cocoa solids.
  • That cocoa percentage applies to the Royaal variety. Check the packaging and ingredients separately for any other variety.

Jumbo

A supermarket own-brand with milk and dark chocolate flakes in its range.

  • Jumbo lists milk and dark chocolate flakes in 300 g packs.
  • Check the packaging type for the variety you choose if easy dispensing matters to you.

PLUS

A supermarket own-brand to consider if you’re looking for dark chocolate flakes.

  • PLUS lists dark chocolate flakes in a 300 g pack.
  • Read the ingredients and allergen information for the exact variety. Information about another PLUS product doesn’t necessarily apply to these flakes.

Kiekeboe

A brand offering milk or dark chocolate flakes on ALDI’s product page.

  • ALDI lists these flakes in a 300 g pack.
  • Check which variety is available at your chosen shop and how it’s packaged.

Choca

A product to compare if you’re looking for a 200 g pack of flakes.

  • PLUS lists Choca Flakes in a 200 g box.
  • PLUS says these flakes contain wheat and soya and may contain milk. Read the label on the pack you choose.

Products on Joybuy

Related products will appear here soon.

Frequently asked questions

How should I store opened chocolate flakes?

Seal the pack tightly and keep it somewhere dry. Also follow the storage instructions on the packaging. The Netherlands Nutrition Centre gives this advice on sealing and storing chocolate flakes.

Should I check the allergens for each variety of chocolate flakes?

Yes. Check the allergens on the label of the exact variety. PLUS says its Choca Flakes contain wheat and soya and may contain milk, but don’t assume this applies to other flakes. The Netherlands Food and Consumer Product Safety Authority explains that allergens must be listed on the labels of prepacked foods.