Who are these pack sizes suitable for?

First-time stock-up shoppers

A larger box is a straightforward choice if you want to stick to one flavour. If you expect to split the flakes between two places or occasions, look for a pack with separate boxes and consider whether you’ll use both.

Households sharing breakfast and lunch

Two separate boxes can come in handy when you’re sharing your supplies with housemates. According to Albert Heijn, the De Ruijter 2-packs listed contain two 200 g boxes; you’ll need to take a portion from a box yourself for a lunchbox.

Shoppers checking flavours and allergens

Milk, dark, white and mixed chocolate flakes are different varieties. Choose your preferred flavour first, then check the label on that specific pack: ingredients and allergens can vary between varieties.

What should you look for when choosing?

First decide whether you want to use one box or two separate boxes. Then choose a flavour and check the label on the variety you’re buying.

What to consider What to check before buying Who it matters to
Quantity and packaging Check the total weight and number of separate boxes; a 2-pack isn’t automatically a set of individual portions. For my first shop, I want enough flakes for breakfast and lunch, but only two boxes if I’ll use them both. Around 38% of consumers prioritise having the right amount in stock.
Ingredients and allergens Check the ingredients, allergens and any ‘may contain’ warnings on the current packaging. If I need to take an allergy into account, I want to know what’s in this specific variety before serving it. For around 37% of consumers, checking the label is the top priority.
Flavour and sharing Choose between a single flavour and a mix; if you’re buying a product with novelty shapes, also check any age guidance. When sharing breakfast and lunch, I want to be able to mix things up without buying several flavours straight away. For around 25% of consumers, variety is the most important consideration.

Common buying mistakes

  • Assuming a 2-pack contains lunchbox portions

    The De Ruijter 2-packs listed by Albert Heijn are supplied as two separate 200 g boxes. You’ll need to take a portion from a box yourself for a lunchbox.

    Before buying, check whether ‘2-pack’ means separate boxes or individually wrapped portions.

  • Relying on the flavour when checking for allergens

    Allergens vary between varieties. For example, Jumbo lists wheat and soya in De Ruijter Vlokfeest Puur & Wit, with a warning that the product may contain milk.

    Check the ingredients and allergens on the packaging of your chosen variety, including any ‘may contain’ warnings.

Brands to compare

De Ruijter

Albert Heijn lists white flakes and milk chocolate flakes in 2-packs containing two separate 200 g boxes. The brand also offers other flavours and mixes.

  • The separate boxes are handy if you want to split your supply.
  • These 2-packs don’t contain individually wrapped lunchbox portions.

Jumbo

Jumbo lists its own-brand flakes in 300 g boxes, including dark and milk chocolate varieties.

  • An option if you’d rather keep your supply in one larger box.
  • One box doesn’t offer the same split across two separate packs.

Kiekeboe

ALDI lists Kiekeboe chocolate flakes in milk or dark chocolate, in 300 g packs.

  • A larger box if you’re looking for one of these two flavours.
  • If you need two separate boxes, check the packaging format separately.

Choca

PLUS lists Choca Vlokken as a 200 g box of cocoa and vanilla flakes.

  • Two flavours in one smaller box.
  • Check the label for allergens: the listed variety includes wheat and soya, among other ingredients, and may contain milk.

Venz

PLUS lists 200 g Venz mixes with milk chocolate and vanilla, or dark chocolate and vanilla.

  • A good choice if you want a mix of flavours in one box.
  • For Rimboe Krokovlokken, PLUS says the Funnies are less suitable for children under 3 because of their size; check the variety you choose.

Products for stocking up and adding variety

These products come in larger and smaller packs for topping bread or adding a chocolate topping. If you want to split your supply, check how many separate packs each product contains: the stated weight alone doesn’t make it a 2-pack. The last product is chocolate sprinkles, so it’s an alternative to flakes rather than a variety of flakes.

g'woon milk chocolate flakes 300 g

g'woon milk chocolate flakes 300 g

For anyone looking for a larger amount of milk chocolate flakes to sprinkle on bread.

The stated pack size is 300 g. Check the number of separate packs if you want to split your supply, and read the current allergen information on the packaging before use.

View at Joybuy
De Ruijter Vlokkenfeest 200 g

De Ruijter Vlokkenfeest 200 g

For anyone who wants a smaller amount with a mix of flavours, for example to top bread or yoghurt.

The stated pack size is 200 g. Check how many boxes are supplied if you’re looking for a 2-pack, and check the ingredients and allergens on the current packaging.

View at Joybuy
Sprinkles Choca Flakes 200 g

Sprinkles Choca Flakes 200 g

A smaller amount of cocoa flakes for anyone looking to top bread or yoghurt.

The stated pack size is 200 g. Check the number of packs separately and read the current ingredients list for allergen information.

View at Joybuy
De Ruijter milk chocolate flakes 200 g

De Ruijter milk chocolate flakes 200 g

For anyone looking for a smaller amount of milk chocolate flakes to sprinkle on bread.

The stated pack size is 200 g. This isn’t necessarily the same product as the 2-pack of two boxes; check the pack contents and current allergen information.

View at Joybuy
De Ruijter dark chocolate sprinkles 390 g

De Ruijter dark chocolate sprinkles 390 g

An alternative if you’re looking for a larger amount of dark chocolate topping and don’t specifically need flakes.

The stated pack size is 390 g; the product description identifies this as chocolate sprinkles. Check the product type, number of packs and allergens on the current packaging.

View at Joybuy

Frequently asked questions

Does a 2-pack of chocolate flakes also give me two lunchbox portions?

No, not with the De Ruijter 2-packs listed by Albert Heijn: they consist of two separate 200 g boxes. You’ll need to take a portion from a box yourself for a lunchbox.

Where can I check the allergens in chocolate flakes?

Read the ingredients list and any ‘may contain’ warnings on the current packaging for your chosen variety. According to the Netherlands Food and Consumer Product Safety Authority, mandatory allergens must be clearly stated on the label; ingredients can vary between varieties of chocolate flakes.

How should I store chocolate flakes after opening?

Follow the storage instructions on the packaging. The products listed recommend storing them in a cool, dry place and closing the pack securely after use; also check the best-before date on your own box.

Are Venz flakes with Funnies suitable for children under 3?

For Venz Rimboe Krokovlokken, PLUS says the Funnies are less suitable for children under 3 because of their size. This guidance applies to this variety; check the product information on any other pack.