Who are the flakes for?

Families and brunch shoppers

You’re looking for flakes to put on toast, yoghurt or porridge, and want to keep enough in the cupboard without switching to an ingredient designed for professional dessert decoration. The consumer packs we looked at typically contain 200–300 g.

Event and dessert buyers

You’re finishing desserts or cakes for several guests. A 1 kg decorating pack is a good fit for this purpose; Callebaut describes its Pailletés as suitable for patisserie and desserts.

Buyers who need to check allergens

You’re choosing products for guests with specific dietary requirements or allergies. Compare the ingredients and allergen information for the exact product, as details such as milk, soya and wheat vary between the products we looked at.

What should you consider when choosing?

First decide whether you mainly need flakes for toast toppings or dessert decoration. Then compare the pack size and label within the right product category.

Consumer packs

Best for: toast toppings and toppings for a family breakfast or smaller brunch.

Consider: you may need several packs for larger numbers; the usual 200–300 g packs are not professional catering sizes.

Professional decorating flakes

Best for: finishing larger numbers of desserts or cakes. Callebaut lists Pailletés in 1 kg and 5 kg packs for this purpose.

Consider: a decorating product is not automatically a substitute for everyday toast toppings; check the current pack for ingredients and allergens too.

What to consider What to check when buying Who it matters to
Pack size Compare the net weight with the number of portions you’re planning, and check whether you’re buying toast toppings or dessert decorations. For a large family, I want enough flakes in the cupboard without having to open new packs all the time; around 42% of consumers prioritise pack size.
Type of flake and presentation Check the stated use. Only compare a stated cocoa content between products of the same type. For a dessert table, I want flakes that suit the finish, not just a large pack; around 33% of consumers prioritise presentation or cocoa profile.
Ingredients and allergens Read the ingredients list and any warnings on the current pack of the exact product. If I’m buying for guests with an allergy, I need to know what’s on the exact pack; for around 25% of consumers, ingredients and allergens are the main consideration.

Common mistakes

  • Mistaking a consumer pack for a catering size

    A 200–300 g pack may be useful for a family, but its size and purpose differ from those of 1 kg professional decorating flakes.

    Work out how much you’ll need for the dishes you’re planning, then choose between several packs of toast toppings and a decorating pack.

    For large numbers of portions, smaller packs mean more packaging changes during preparation.

  • Assuming a premium-sounding name means the product has the same use

    Pure breakfast flakes and a pailleté for patisserie may both look suitable for a special presentation, but they’re described for different purposes.

    Compare toast toppings with toast toppings, and dessert decorations with dessert decorations. Don’t use a stated cocoa content as the only measure of suitability.

  • Guessing allergens from a flavour or product name

    The products we looked at differ in their ingredients and allergen information. For the same Callebaut article number, the manufacturer describes the product as vegan, while a Dutch retailer listing includes milk in the ingredients.

    Before use, check the label on the exact pack and ask the supplier for clarification if the information conflicts. Until then, don’t use the product to make an allergen or dietary claim.

Brands to consider

De Ruijter

Chocolate flakes for toast toppings and breakfast, with some varieties also described as toppings.

  • For the pure Vlokken Puur and Vlokken Royaal we looked at, Jumbo lists at least 32% and 40% cocoa solids respectively.
  • That difference alone doesn’t determine which variety is suitable for dessert decoration. Check the label and availability of the exact pack.

Choca

The 300 g Choca pack we looked at is described as cocoa-flavoured fantasy flakes for bread or yoghurt.

  • A specific option to compare if you’re looking for flakes for everyday toast toppings.
  • According to Jumbo’s ingredients list, this variety contains, among other things, wheat starch, 7.5% low-fat cocoa and soya lecithin. Don’t treat it as the same product type as pure chocolate flakes.

Callebaut

Callebaut describes its Dark Chocolate Pailletés as decorations for desserts and other uses; the manufacturer lists 1 kg and 5 kg packs.

  • The stated use and pack sizes offer a separate option for patisserie and finishing desserts.
  • Callebaut describes the product we looked at as vegan, while Baktotaal’s listing gives milk for the same article number. Confirm the ingredients with the current pack and supplier before making a dietary or allergen decision.

Consumer packs at Joybuy

These packs are useful for comparing flakes and similar chocolate toppings for breakfast or a smaller brunch. For large-scale dessert decoration, choose according to the intended use, not just the size of a consumer pack.

g'woon Milk Chocolate Flakes, 300 g

g'woon Milk Chocolate Flakes – 300 g

A 300 g pack of milk chocolate flakes to compare for toast toppings at a family breakfast. Check the ingredients and allergens on the current pack.

View at Joybuy
De Ruijter Flake Feast, 200 g

De Ruijter Flake Feast – 200 g

A 200 g consumer pack for anyone comparing flakes for a smaller brunch. For more portions, work out how many packs you’ll need and check the current label.

View at Joybuy
Sprinkles Choca Flakes, 200 g

Sprinkles Choca Flakes – 200 g

A 200 g pack of flakes to compare with other small consumer packs. Check the ingredients for this exact product before choosing it for guests.

View at Joybuy
De Ruijter Hail Chocolate Pure, 390 g

De Ruijter Hail Chocolate Pure – 390 g

A 390 g pure chocolate variety for anyone looking for a larger consumer pack. Consider the stated use separately; this pack size doesn’t automatically make the product suitable for professional dessert decoration.

View at Joybuy
De Ruijter Flakes Milk, 200 g

De Ruijter Flakes Milk – 200 g

A 200 g pack of milk chocolate flakes to compare for toast toppings or a smaller brunch. Joybuy’s product information lists milk and soya; check the label on the current pack too.

View at Joybuy

Frequently asked questions

Is a 200–300 g pack of flakes suitable for an event?

It may be suitable for a limited number of portions, but it isn’t a professional bulk size. Decide how much toast topping or decoration you want to use per dish, then work out how many packs you’ll need. For finishing desserts for larger numbers, you could compare a decorating pack specifically described for that purpose.

Are professional chocolate flakes also meant to be used as toast toppings?

Don’t assume so. Callebaut and Dutch retailer Baktotaal describe the Pailletés we looked at as suitable for desserts and cakes. For everyday toast toppings, look for a variety that explicitly states this use.

Where can I check allergens in flakes for guests?

Check the ingredients list and any warnings on the current pack of the exact product. Don’t rely on the product name or information for a different flavour; if online listings conflict, ask the supplier for clarification.

How should I store a larger supply of flakes?

Follow the storage advice and use-by date on the pack you choose. The consumer products we looked at recommend storing them in a cool, dry place; before buying, check that you can store and use the quantity under the stated conditions.