Who is pack size important for?

Hotel breakfasts with limited storage space

For a small breakfast service, 300 g boxes are an option when you’re serving flakes as a bread topping. You can top up as needed without opening a large pack intended for decoration.

Buffet and event caterers

If you also use flakes for desserts or baking, keep flakes for bread separate from decorative flakes. Baktotaal describes the 1 kg Callebaut pack as intended for decoration.

Hotels with self-service

When guests serve themselves from a jar or bowl, the information provided must match the product on offer. According to the Netherlands Food and Consumer Product Safety Authority, guests must be able to get allergen information about unpackaged food before it is purchased or served.

What should you consider when choosing?

First, decide whether the flakes are for bread or decoration. Then choose a pack size and serving method that suit the expected usage.

What to consider What to check before buying Who it matters to
For bread or decoration Read the product description and check whether the shape is suitable for bread or desserts. I want to serve flakes on bread at breakfast, rather than choose a decorative product based on pack weight alone. Around 31% of consumers prioritise this use.
Pack size and stock turnover Compare the amount in each pack and decide how many packs need to be open at once. When breakfast guest numbers vary, I want to top up without opening more flakes than I need. Around 31% of consumers prioritise stock turnover.
Allergens at self-service stations Check the current label for each variant and how guests can access information when food is served unpackaged. If guests serve themselves a topping, I want to keep the allergen information with the correct jar or bowl. Around 23% of consumers prioritise this information.
Flavour and range Choose the flavours you need and check each product’s label. For a breakfast service with different flavour preferences, I want to know whether one variant will do or whether I’ll need to manage several boxes. This choice of range matters most to around 15% of consumers.

Common mistakes

  • Assuming decorative flakes are the same as flakes for bread

    Baktotaal describes the 1 kg Callebaut Pailletés as suitable for cakes and desserts, and says they contain milk. The larger pack size doesn’t automatically make them suitable for bread or for a jar in a hotel room.

    Before choosing a larger pack, check the intended use, flake shape, allergens and serving method.

  • Looking only at the amount in the box

    A larger pack won’t help if opened packs are left standing for a long time or don’t suit the way you top up.

    Match the amount you open to expected usage at breakfast or at the buffet.

    Several small boxes need topping up more often; with a large opened pack, you’ll need to keep track of the remaining stock.

  • Leaving allergen information unchanged after switching products

    Ingredients and potential allergens vary between products. For example, the PLUS page for dark chocolate flakes says the product may contain milk and lactose.

    Keep the latest product information for each item you buy, and update the information beside a self-service jar, bowl or dispenser whenever the product changes.

  • Assuming a supermarket listing means the product is always in stock

    ALDI says Kiekeboe flakes are available in store. Jumbo says that a previously listed 300 g De Ruijter pack is no longer part of its online range.

    Before a hotel breakfast or event, check which variant you can get and have a suitable alternative ready.

Brands to consider

De Ruijter

Chocolate flakes in a range of variants for comparing flavour and ingredients.

  • Jumbo lists De Ruijter Royaal in a 240 g pack, with at least 40% cocoa solids.
  • The Royaal variant reviewed contains soya and may contain milk; check the allergens for the variant you choose.

Jumbo

Own-brand chocolate flakes in standard boxes, for serving on bread.

  • Jumbo offers dark and milk chocolate flakes in 300 g packs.
  • A 300 g box isn’t a catering-size pack, so work out how many boxes you’ll need for your expected usage.

PLUS

Own-brand 300 g dark chocolate flakes for anyone who also wants to consider product labels.

  • PLUS labels the dark variant reviewed as vegan and states that it contains Fairtrade cocoa.
  • The same product information says the flakes may contain milk and lactose. Check allergens separately from the vegan label.

Kiekeboe

ALDI own-brand milk or dark chocolate flakes in 300 g boxes.

  • ALDI lists 300 g milk and dark variants.
  • Check availability at your local store when buying for a planned breakfast service.

Callebaut

Worth considering when you need chocolate flakes for desserts, baking or buffet decoration.

  • Baktotaal describes Callebaut Pailletés Puur in a 1 kg pack as intended for decoration.
  • This variant contains milk and isn’t automatically a substitute for flakes for bread just because of its pack size.

Products for different breakfast needs

These products include chocolate flakes, chocolate chunks and chocolate sprinkles in a range of pack sizes. Choose flakes if that’s the specific bread topping you’re looking for; consider sprinkles and chocolate chunks as separate product types, not like-for-like substitutes.

g'woon milk chocolate sprinkles with smileys, 600 g

g'woon milk chocolate sprinkles with smileys 600 g

An option for a breakfast where sprinkles are preferred to chocolate flakes.

600 g pack. Check the current variant and label before serving it to guests.

View on Joybuy
De Ruijter Chocolate Chunks, 390 g

De Ruijter Chocolate Chunks 390 g

If you’re considering chocolate chunks, check that their shape suits the presentation you have in mind rather than treating them as standard flakes.

390 g pack.

View on Joybuy
g'woon milk chocolate flakes, 300 g

g'woon milk chocolate flakes 300 g

A standard box for serving milk chocolate flakes at breakfast.

300 g pack. If serving unpackaged, check the current allergen information on the label.

View on Joybuy
De Ruijter milk chocolate flakes, 200 g

De Ruijter milk chocolate flakes 200 g

A smaller box for a limited breakfast service where milk chocolate flakes are on the menu.

200 g pack; allow for more frequent top-ups when catering for a larger group.

View on Joybuy

Frequently asked questions

Does a hotel need to provide allergen information for flakes served from a jar or bowl?

Yes. For flakes served unpackaged, allergen information must be available before they are purchased or served. According to the Netherlands Food and Consumer Product Safety Authority, this can be provided on cards or a menu, or verbally, as long as guests are clearly told they can ask for the information.

Are 1 kg packs of chocolate flakes automatically a better choice than 300 g boxes?

No, the intended use matters more than the weight alone. The 1 kg Callebaut pack described by Baktotaal is intended for desserts and baking. If you want flakes for bread, check that the product is intended for that use and how you should serve it once opened.

How should I store opened flakes for a breakfast service?

Follow the storage instructions on the current pack and reseal it as directed after use. For self-service, also make sure the allergen information stays with the product when you replace a pack.

Is a vegan label enough information for a guest with a milk allergy?

No. Check the allergen information for the specific product. PLUS labels the dark chocolate flakes reviewed as vegan, but also says they may contain milk and lactose.