Who is each size for?

Sharing across two occasions

If you want to enjoy the same flavour on a snack night and later at breakfast or lunch, two separate boxes are handy for splitting up. The De Ruijter 2-packs listed by Albert Heijn contain separate products; they are not portion packs.

Fans of a mix of flavours

If you want to serve several flavours at once and guests don’t need to choose from separate boxes, a mixed pack such as De Ruijter Vlokfeest or Jumbo Duo Vlokken Mix is a better fit.

Buyers looking for one box to enjoy later

If you don’t need two separate packs, you can choose the total amount based on how much you’ll use after the evening. Jumbo, ALDI and PLUS also list single 300 g boxes of chocolate flakes.

What should you consider when choosing?

Two separate boxes

Choose this if: you want to use one flavour on two occasions or in two locations.

Bear in mind: standard boxes don’t provide ready-made portions for guests or lunchboxes.

Flavour mix in one box

Choose this if: you want to combine flavours during a shared meal.

Bear in mind: anyone who only wants one flavour can’t pick it out of a mixed box.

Larger single box

Choose this if: you want to keep using the same pack after the evening.

Bear in mind: one box doesn’t let you split the supply between two locations.

First, decide whether you need separate boxes. Then consider whether the flavours can be mixed and how much you’d like to have left to use after the evening.

What to consider What to check Who it matters to
Splitting between occasions The number of products and the amount in each box; a 2-pack doesn’t have to contain portion packs. If I want to use the flakes on two occasions or in two locations, I want to be able to split the supply without decanting it. Around 44% of consumers prioritise this.
Flavour variety Which flavours the box contains and whether they’re mixed together or packed separately. If different flavours can be served together, I care more about variety than separate boxes. For around 33% of consumers, flavour variety is the deciding factor.
Amount to keep for later The total weight in grams and whether you expect to finish one opened box. I want to keep using the same box after snack night, without buying more than I need. The amount to keep for later is the main consideration for around 23% of consumers.

Common mistakes

  • Mistaking a 2-pack for individual portions

    Albert Heijn describes the De Ruijter 2-packs of white and milk chocolate flakes as two separate products. That means you can split the boxes, but guests or lunchboxes won’t automatically get their own portions.

    Check the number of items and the weight per item before buying. If you want to take smaller amounts with you, think about how you’ll pack them yourself.

  • Mistaking a flavour mix for individual choice

    A mixed box contains the flavours together. That won’t work if someone only wants one of them.

    Choose separate boxes if guests need to pick their own flavour; choose a mix if the combination is the point.

  • Assuming allergens are the same across varieties

    Ingredients vary from product to product. PLUS lists wheat, soya and milk, among other ingredients, for Venz Rimboe krokovlokken; that information doesn’t apply to every other variety of chocolate flakes.

    Read the label on the exact pack you’re buying and serving. The Netherlands Food and Consumer Product Safety Authority points out that allergens must be listed on the label.

  • Choosing based on the word ‘multipack’ alone

    Two boxes of 200 g each, a mixed box and a single 300 g box meet different needs. A higher total weight doesn’t tell you whether you can separate the flavours or split the supply.

    Compare the number of packs, the amount in each pack and how you’ll use the flakes after the evening before choosing a size.

Brands to compare

De Ruijter

Albert Heijn lists De Ruijter white flakes and milk chocolate flakes as 2-packs, each containing two separate 200 g products. Vlokfeest is a separate 200 g mixed variety.

  • Choose between two boxes of one flavour or a mixed pack.
  • The 2-packs mentioned don’t contain individual portion packs.

Jumbo

Jumbo lists single 300 g boxes in dark chocolate, milk chocolate and Duo Vlokken Mix varieties.

  • Choose from individual flavours or a mixed variety.
  • A single box isn’t physically split into two packs.

Venz

PLUS lists Venz Rimboe krokovlokken puur-vanille as a 200 g box.

  • A combination of dark chocolate and vanilla flavours in one box.
  • It isn’t a 2-pack; according to the product information, this variety contains wheat, soya and milk.

Kiekeboe

ALDI lists Kiekeboe milk or dark chocolate flakes in a 300 g box.

  • A single box for anyone who wants to use one of these flavours.
  • One box doesn’t let you split the supply between two separate packs.

PLUS

PLUS lists dark chocolate flakes in a 300 g box, made with Fairtrade cocoa according to the product page.

  • The product information includes the contents and storage advice.
  • It’s one box; according to the product information, this variety may contain milk and lactose.

Individual packs on Joybuy

These packs are suitable for sharing at a snack time if you want to use one box. They’re not a substitute for a 2-pack if you want to split the flakes between two separate boxes.

De Ruijter Chocolate Chunks, 390 g

De Ruijter Chocolate Chunks, 390 g

For a snack time when you want to use one pack of Chocolate Chunks; the listed contents are 390 g. If you want to split the supply between two boxes, this size isn’t right for you.

View on Joybuy
g'woon Milk Chocolate Flakes, 300 g

g'woon Milk Chocolate Flakes, 300 g

If a single box of milk chocolate flakes suits your needs, this pack contains 300 g according to the listing. For two separate lunch spots, you’ll need to divide the contents yourself.

View on Joybuy

Frequently asked questions

Are De Ruijter 2-packs individual portions?

No. Albert Heijn lists the white and milk chocolate flakes as two items supplied separately. So you’ll need to divide them into smaller portions yourself for guests or lunchboxes.

What should I choose if not everyone wants the same flavour?

Choose separate boxes if people need to pick their own flavour; choose a mix if the flavours can be served together. De Ruijter Vlokfeest combines chocolate flakes with vanilla-flavoured flakes, while Jumbo lists a 300 g Duo Vlokken Mix.

How should I store an opened box of chocolate flakes?

Follow the storage instructions on the pack you choose. For De Ruijter Vlokfeest, the product information says to press the pack closed carefully after use and store it in a cool, dry place.

Should I check the allergen label for each variety?

Yes, check the label on the pack you’re actually serving. PLUS lists wheat, cereals containing gluten, soya and milk for Venz Rimboe krokovlokken; you shouldn’t assume those ingredients are present in other varieties.

Can I serve chocolate flakes as snacks on the table?

First, think about what you want to serve the flakes on: the products mentioned are described as sweet bread toppings or as additions to things such as yoghurt and baked goods. A standard box of chocolate flakes doesn’t contain ready-to-serve portions.