Who are these packs useful for?

Hosts who want more control when serving

If several guests are helping themselves to toppings at the table, you’ll want to serve them without having to open a large box each time. Small, easy-to-sprinkle portions are one option. With a larger box, you could use a separate spoon or serving dish.

Shoppers looking to offer a choice of toppings

If you want guests to choose between flakes and other toppings, check what’s inside an assorted pack. Jumbo describes De Ruijter Kleintjes Strooibaar as a mix of flakes and chocolate sprinkles.

Shoppers weighing up quantity and labelling

For a table with lots of guests, a 300 g box may be more practical than several smaller packs. Check the ingredients and allergen information for your chosen variety too, as these differ from product to product.

What should you look for when choosing?

First, decide how you want to serve the flakes at your New Year’s Eve table and what flavours your guests would like. Then choose the quantity and check the label on the specific pack.

What to consider What to check before buying Who it matters most to
Serving with control Check whether the product comes in small, easy-to-sprinkle portions or in a box. If you choose a larger box, consider providing a spoon. When I’m serving toppings during a busy moment at a party, I don’t want to keep shaking a large box over the food; around 31% of consumers prioritise having more control when serving.
Variety Check whether the pack contains only chocolate flakes or includes other toppings too. When guests want different toppings, I’d rather put out several varieties than one large box of the same flavour; around 25% of consumers prioritise variety.
Flavour and allergens Choose the variety you want and read the current ingredients and allergen information, including any warnings about possible traces. When I’m considering what guests do and don’t want to eat, the flavour needs to suit them and the label needs to be clear; for around 25% of consumers, this is the most important consideration.
Quantity Compare the amount in each pack and think about how many guests will be eating. When I’m feeding a large group, I want to have enough flakes ready without ending up with too much left over; for around 19% of consumers, the quantity needed is the deciding factor.

Common mistakes

  • Mistaking a standard box of flakes for a squeezy bottle

    The De Ruijter boxes described here are pressed shut after use. That’s different from dispensing flakes from a squeezy bottle.

    If you mainly want to serve them easily, consider the small, easy-to-sprinkle portions. Put out a spoon or serving dish if you’re using a larger box.

  • Assuming a vegan label gives you the full allergen information

    PLUS labels its dark chocolate flakes as vegan, but also states that the product may contain milk and lactose. The label doesn’t replace information about possible traces.

    Read the allergen information on the exact pack you’re buying, even if there’s a dietary label on the front.

  • Leaving an opened box unsealed after the party

    If you have flakes left over, it’s important to store them properly. The Netherlands Nutrition Centre advises sealing the pack well and keeping it in a dry place.

    Press or seal the pack firmly after use and follow the storage instructions on the packaging.

Brands and supermarket ranges to consider

De Ruijter

De Ruijter offers several types of chocolate flakes as well as the Kleintjes Strooibaar mix. Choose based on the flavour you want and how you plan to serve the toppings.

  • Jumbo describes Kleintjes Strooibaar as a mix of flakes and other toppings. The product information for the milk chocolate flakes and Royaal flakes describes boxes that you press shut after use.
  • A standard box isn’t a squeezy bottle. Check the ingredients and allergen information for each variety.

Jumbo

Jumbo lists own-brand milk, dark and duo chocolate flakes in 300 g packs.

  • A 300 g box could be a good choice if you want to serve one type of flakes to several guests.
  • A larger box won’t divide the contents into portions for you, so decide in advance how guests can help themselves.

PLUS

PLUS lists 300 g packs of dark chocolate flakes and describes this variety as vegan on its product page.

  • The product page states that this dark variety contains at least 32% cocoa solids.
  • According to the same page, the product may contain milk and lactose. Check the allergen information on the pack itself.

Kiekeboe

ALDI lists Kiekeboe chocolate flakes in 300 g milk and dark varieties.

  • With these two flavours, you can choose between milk and dark chocolate flakes.
  • Before buying, check the pack of your chosen variety for its ingredients and allergen information.

Lidl

Lidl lists 300 g milk chocolate flakes as a supermarket product.

  • This listing may be useful if you’re planning to shop in store for chocolate flakes anyway.
  • Check the label in store and make sure the pack suits your serving plans.

Chocolate flakes on Joybuy

Related products coming soon.

Frequently asked questions

Do I need a squeezy bottle to serve flakes easily?

No. Small, easy-to-sprinkle portions are another option if you want to serve toppings easily. You can use a spoon or serving dish with a standard box. Check the packaging before assuming you can squeeze the flakes out.

Does De Ruijter Kleintjes Strooibaar contain only chocolate flakes?

No. According to Jumbo’s product information, the mix contains other toppings as well as flakes, including chocolate sprinkles. If you want to serve only chocolate flakes, choose a pack of the variety you want.

Is a vegan label enough if I need to avoid milk?

No. According to the product page, PLUS’s dark chocolate flakes, which are labelled vegan, may contain milk and lactose. Read the full allergen information on the pack. The Netherlands Food and Consumer Product Safety Authority states that allergen information must appear on the label of prepacked products.

How should I store chocolate flakes left over after New Year’s Eve?

Seal the pack well and keep the flakes dry, as advised by the Netherlands Nutrition Centre. Also follow the storage instructions and check the date on the specific pack.

Does a white film on milk chocolate flakes always mean they’ve gone off?

No. The Netherlands Nutrition Centre explains that milk chocolate flakes can develop a white film when fat rises to the surface. If in doubt, check their appearance and smell, and taste them before use.