What should you look for when choosing?
First, decide how you want to serve the flakes at your New Year’s Eve table and what flavours your guests would like. Then choose the quantity and check the label on the specific pack.
| What to consider |
What to check before buying |
Who it matters most to |
| Serving with control |
Check whether the product comes in small, easy-to-sprinkle portions or in a box. If you choose a larger box, consider providing a spoon. |
When I’m serving toppings during a busy moment at a party, I don’t want to keep shaking a large box over the food; around 31% of consumers prioritise having more control when serving. |
| Variety |
Check whether the pack contains only chocolate flakes or includes other toppings too. |
When guests want different toppings, I’d rather put out several varieties than one large box of the same flavour; around 25% of consumers prioritise variety. |
| Flavour and allergens |
Choose the variety you want and read the current ingredients and allergen information, including any warnings about possible traces. |
When I’m considering what guests do and don’t want to eat, the flavour needs to suit them and the label needs to be clear; for around 25% of consumers, this is the most important consideration. |
| Quantity |
Compare the amount in each pack and think about how many guests will be eating. |
When I’m feeding a large group, I want to have enough flakes ready without ending up with too much left over; for around 19% of consumers, the quantity needed is the deciding factor. |
Chocolate flakes on Joybuy
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Frequently asked questions
Do I need a squeezy bottle to serve flakes easily?
No. Small, easy-to-sprinkle portions are another option if you want to serve toppings easily. You can use a spoon or serving dish with a standard box. Check the packaging before assuming you can squeeze the flakes out.
Does De Ruijter Kleintjes Strooibaar contain only chocolate flakes?
No. According to Jumbo’s product information, the mix contains other toppings as well as flakes, including chocolate sprinkles. If you want to serve only chocolate flakes, choose a pack of the variety you want.
Is a vegan label enough if I need to avoid milk?
No. According to the product page, PLUS’s dark chocolate flakes, which are labelled vegan, may contain milk and lactose. Read the full allergen information on the pack. The Netherlands Food and Consumer Product Safety Authority states that allergen information must appear on the label of prepacked products.
How should I store chocolate flakes left over after New Year’s Eve?
Seal the pack well and keep the flakes dry, as advised by the Netherlands Nutrition Centre. Also follow the storage instructions and check the date on the specific pack.
Does a white film on milk chocolate flakes always mean they’ve gone off?
No. The Netherlands Nutrition Centre explains that milk chocolate flakes can develop a white film when fat rises to the surface. If in doubt, check their appearance and smell, and taste them before use.