Who is this choice relevant to?

Larger households with regular late-night meals

If several people use flakes on bread, yoghurt or porridge, the net weight on each pack can help you plan supplies for successive eating occasions.

Shift teams and small event organisers

When you’re sharing supplies, the number of planned eating occasions matters more than the word ‘large’ on the pack. You may need several 300 g packs, too.

Shoppers who want to check the exact variant

If you’re choosing based on flavour, ingredients, allergens or nutritional information, check the label on the flakes that will actually be served.

What should you look for when choosing?

First, work out how many people and eating occasions you need to cater for. Then check whether your preferred variant is available through your usual shopping route and read the label.

What to consider What to check when buying Who it matters to
Quantity Check the net weight and work out how many packs you’ll need for the planned eating occasions; 300 g does not mean it’s a catering-size pack. When several people are sharing the same supplies, I don’t want to run out of topping halfway through a shift. Around 36% of consumers put planning their supplies first.
Availability Check whether your chosen variant is available for delivery, collection or in-store shopping; Lidl lists its 300 g variant included in this review as available in store only. For a late restock, I want to know whether I can pick up the flakes as part of my usual shop. This is the first concern for around 29% of consumers.
Variant and ingredients Read the ingredients and allergen information for the exact milk, dark, white or mixed variant you’ve chosen. When I’m preparing something for other people, the flavour and ingredients need to suit their requirements. This is the most important consideration for around 21% of consumers.
Nutritional information Compare similar products per 100 g and check details such as sugars and saturated fat. The Netherlands Nutrition Centre recommends comparing per 100 g because serving sizes can vary. I’m looking for a topping for a planned eating occasion, not just something promoted as a snack on its own. That’s why around 14% of consumers start by checking the nutritional information.

Common mistakes

  • Treating a 300 g pack as a catering pack

    A larger consumer pack doesn’t tell you how many packs a team or event will need.

    Count the planned eating occasions and use that to work out how many packs to bring.

  • Assuming all flavours are interchangeable

    Ingredients and allergens can vary between variants. Jumbo describes De Ruijter Royaal as containing soya and possibly traces of milk; the white variant described lists milk, soya and lactose.

    Before serving, check the ingredients and allergen information on the pack of the exact variant.

  • Thinking of flakes as a complete night-shift snack

    Chocolate flakes are used here as a sweet topping. The topping’s nutritional information doesn’t describe the whole eating occasion.

    Decide what you want to serve, then compare the flakes’ nutritional information per 100 g, including sugars and saturated fat.

Brands to consider

De Ruijter

Worth considering if you’re looking for a specific white, mixed or Royaal variant alongside milk or dark flakes.

  • The 300 g Royaal variant described by Jumbo lists at least 40% cocoa solids.
  • Check the pack size, allergens and availability for each variant; the Royaal page described states that this 300 g variant is no longer part of the online range.

Jumbo

According to Jumbo, its own-brand range includes milk and dark chocolate flakes, as well as a duo mix, in 300 g packs.

  • The same pack size makes it easy to work out in advance how many packs of each flavour you’ll need.
  • Check which variants are available at your chosen store or through your preferred delivery option.

Kiekeboe (ALDI)

An ALDI own-brand option for milk or dark chocolate flakes in a 300 g pack.

  • The ALDI product page lists both flavour options in this pack size.
  • The page refers to buying in an ALDI store, so don’t plan your supplies on the assumption that delivery is available.

PLUS

An own-brand option to consider if you’re looking for milk chocolate flakes in a 300 g pack.

  • The PLUS product page includes nutritional information and an ingredients and allergen list for the milk variant described.
  • That variant lists milk and lactose. Check the pack when choosing and serving it.

Lidl

An in-store option for milk chocolate flakes in a 300 g pack.

  • The Lidl product page lists the pack size as 300 g.
  • Lidl states that this variant is available in store only.

Albert Heijn

A range to check if you want to look at own-brand flakes and De Ruijter variants during the same shopping trip.

  • The own-brand dark chocolate flakes variant described comes in a 300 g pack.
  • The product page for this variant says ‘discontinued’; for planning your supplies, choose a variant you can actually order or pick up.

Products for these eating occasions

These products include chocolate flakes and chocolate sprinkles in a range of pack sizes. When stocking up for a group, note the difference between flakes and sprinkles, and work out how many packs you’ll need.

g'woon milk chocolate flakes, 300 g

g'woon milk chocolate flakes – 300 g

A milk chocolate option to plan for several eating occasions as a topping.

Pack size: 300 g. If sharing, check the ingredients and allergens on the pack.

View at Joybuy
De Ruijter Hail Chocolate Pure, 390 g

De Ruijter Hail Chocolate Pure – 390 g

A dark chocolate option for anyone weighing up a larger consumer pack against the number of planned eating occasions.

Pack size: 390 g. Read the label for this variant before serving it to others.

View at Joybuy
g'woon milk chocolate sprinkles with smileys, 600 g

g'woon milk chocolate sprinkles with smileys – 600 g

An option for a larger shared supply if sprinkles, rather than flakes specifically, suit the eating occasion.

Pack size: 600 g. Check the ingredients and nutritional information on the pack before making your choice.

View at Joybuy
De Ruijter Flake Feast, 200 g

De Ruijter Flake Feast – 200 g

A smaller mixed variant for anyone who values having a choice of flavours more than one larger pack for the whole group.

Pack size: 200 g. Bear the smaller pack size in mind when serving several people.

View at Joybuy
De Ruijter Intense Pure Chocolate Sprinkles, 200 g

De Ruijter Intense Pure Chocolate Sprinkles – 200 g

A dark chocolate option to consider if you’re choosing a topping in a smaller pack.

Pack size: 200 g. If sharing, decide whether one pack will be enough and check the exact product type on the pack.

View at Joybuy

Frequently asked questions

Is 300 g of chocolate flakes enough for an event as a catering pack?

Treat a 300 g pack as a consumer pack, not as a confirmed catering size. Work out how many eating occasions you want to provide for the group and plan to use several packs if necessary.

How do I compare the nutritional information for different flakes?

Compare similar products per 100 g and look at the details relevant to your choice, such as sugars and saturated fat. The Netherlands Nutrition Centre recommends this basis for comparison because the serving sizes shown can vary.

Which allergens should I check in chocolate flakes?

Read the allergen information for the exact variant on the current pack. The PLUS milk flakes described list milk and lactose; the De Ruijter variants described have differing allergen information, including for soya, milk and possible traces of milk.

How should I store an opened pack for future shifts?

Follow the storage instructions on the pack and seal it carefully after use. The product information described for PLUS and De Ruijter recommends storing the flakes in a cool, dry, dark place.