Who is this choice relevant to?

Anyone who wants to avoid leftovers after one treat

You’re looking for a small sweet treat for New Year’s Eve, but don’t want to stock up. The ranges mentioned include standard 200 g packs. Even one of these contains more than a single portion.

Anyone weighing up flavour and allergens carefully

Milk, white, dark and mixed chocolate flakes don’t all contain the same ingredients. Check the label for the exact variety you choose, especially if you need to avoid certain allergens.

What should you look for when choosing?

First, decide how much chocolate you want to have left to use after New Year’s Eve. Then compare the flavour and check the label on the pack you’ve chosen.

What to consider What to check when buying Who should consider this most?
Pack size Compare the net weight. A 200 g pack is not an individual bar or a single serving. If I only want to use chocolate flakes once, I want the smallest pack possible. This is the top priority for around 42% of consumers.
Using them after the celebrations Consider whether you’d like to use any leftovers later as a bread topping or garnish, especially if you’re buying a 300 g pack. If you want to use chocolate flakes after New Year’s Eve too, consider a larger pack. This is the most important factor for around 33% of consumers.
Flavour and allergens Compare the variety and read the current ingredients and allergen information. For dark chocolate flakes, check the stated cocoa content rather than relying on the name alone. If I’m looking for a particular flavour or need to avoid allergens, the label will tell me which variety is suitable. This is the first consideration for around 25% of consumers.

Common mistakes

  • Assuming a 200 g pack is a single serving

    Chocolate flakes are sprinkles. Even with a smaller standard pack, you may have some left over after one snack.

    Check the net weight, and only choose a pack if you plan to use any leftovers later.

  • Guessing which allergens are present from the flavour name

    Information varies by variety. Jumbo lists milk, soya and lactose for De Ruijter Witte Vlokken; Albert Heijn lists soya and possible traces of milk for De Ruijter Royaal extra puur. For De Ruijter Vlokkenfeest, Joybuy lists wheat, soya and milk, among other ingredients.

    For every purchase, read the ingredients and allergen information on the pack of the exact variety you’re buying.

  • Assuming ‘dark’ tells you everything about the nutritional content

    The word ‘dark’ doesn’t tell you on its own how much sugar a product contains.

    Compare the nutritional information per 100 g on the pack. If you’re looking for a specific stated cocoa content, check that figure for the variety you’ve chosen too.

Brands to consider

De Ruijter

The Dutch ranges mentioned include De Ruijter milk, white, dark and mixed chocolate flakes.

  • Albert Heijn states that De Ruijter Royaal extra puur contains at least 40% cocoa solids.
  • Ingredients and allergens vary by variety, so check the label for the specific product.

Jumbo

Jumbo sells its own-brand milk and dark chocolate flakes in 300 g packs.

  • The varieties let you choose between milk and dark chocolate in the same stated pack size.
  • Check the label on each individual variety for ingredients and allergens.

Albert Heijn

Albert Heijn’s online range of chocolate flakes includes its own-brand milk, dark and mixed varieties in 300 g packs.

  • You can compare different flavour profiles in the same pack size.
  • Check the ingredients and allergens on the pack for each variety.

Venz

The ranges mentioned include Venz tiger and crocodile flakes in 200 g packs.

  • These varieties are worth considering if you’re looking for a mix of flavours rather than just milk or dark chocolate flakes.
  • For exact ingredients and allergen information, read the label on the variety you choose.

Choca

The ranges mentioned include Choca flakes and a flakes mix in 200 g packs.

  • The stated pack size is a good fit if you’re first looking for a standard 200 g pack.
  • Check the ingredients, allergens and nutritional information for each individual variety.

Chocolate flakes on Joybuy

These are 200 g and 300 g packs of chocolate flakes. If you’re buying for one treat, focus on how much you’d like to use later. None of these packs is an individually wrapped bar.

Sprinkles Choca Flakes, 200 g pack

Sprinkles Choca Flakes 200 g

This 200 g pack is a good choice if you’re looking for a smaller standard pack of chocolate flakes and plan to use any leftovers later. Check the ingredients and allergens on the pack.

Purchase link unavailable
De Ruijter milk chocolate flakes, 200 g pack

De Ruijter milk chocolate flakes 200 g

This 200 g pack is an option if you’re after milk chocolate flakes but don’t want to go straight for a 300 g pack. It isn’t a single serving, so check the allergens on the label.

Purchase link unavailable
g'woon milk chocolate flakes, 300 g pack

g'woon milk chocolate flakes 300 g

This 300 g pack is a better fit if you’ll want to use milk chocolate flakes after New Year’s Eve too. It’s a larger amount for one snack than the 200 g packs mentioned, so check the allergens on the label.

Purchase link unavailable

Frequently asked questions

Are chocolate flakes the same as an individual chocolate bar?

No. The chocolate flakes discussed here are sprinkles in 200 g or 300 g packs, not individually wrapped bars. Only choose one of these packs for a single treat if you plan to use any leftovers later.

Which allergens should I check for in chocolate flakes?

Read the allergen information for the exact variety you’re buying: white, dark and mixed flakes can differ. The Netherlands Food and Consumer Product Safety Authority states that food labels must list 14 allergens. For De Ruijter Witte Vlokken, Jumbo lists milk, soya and lactose; for De Ruijter Royaal extra puur, Albert Heijn lists soya and possible traces of milk.

How should I store chocolate flakes left over after New Year’s Eve?

Follow the storage instructions on the pack of your chosen variety. The product information listed for De Ruijter says to store the flakes in a cool, dry place; seal an opened pack tightly again.