Who is a multipack useful for?

Families planning breakfast supplies

If you regularly eat the same flakes, two or three separate boxes can help you plan several breakfasts. Compare the total amount with what you expect to use before the best-before date; Albert Heijn offers the De Ruijter packs mentioned here.

People planning lunches and shared meals

If you want to split the flakes between breakfast and lunch at home, check the packaging format. Albert Heijn lists its 2- and 3-packs as individual items; they are not confirmed to contain single portions. You may need your own airtight container for taking them out and about.

People comparing flavours and ingredients

If flavour, sugar or allergens will determine your choice, compare the specific variety rather than just the number of boxes. For the De Ruijter dark flakes it lists, Jumbo names soya as an allergen and milk as a possible allergen.

What should you compare before choosing?

First decide whether you want to store separate boxes or take flakes with you for lunch. Then compare how much you use and which variety suits the people who will be eating them.

What to consider What to check Who should consider this?
Separate boxes or portions Check the number of boxes, the amount in each box and whether there are individual lunch portions. If you want to split the flakes between breakfast and lunch, it matters whether you get separate boxes or portions ready to take with you. This is a priority for around 36% of consumers.
Total amount Compare the amount in the pack with that in a single box, and check the best-before date. If you don’t use one flavour very often, you’ll want to avoid ending up with more than you can use. Around 29% of consumers prioritise matching the amount to how much they use.
Flavour Choose between milk, dark or a mixed variety; only compare stated cocoa content across the products concerned. If not everyone at home likes the same flakes, decide on the flavour before buying several boxes. Flavour variety matters most to around 21% of consumers.
Label Read the ingredients, allergens and nutritional information per 100 g on the packaging you choose. If you need to avoid an ingredient or want to compare nutritional values, the label matters more than the pack size. Around 14% of consumers put this check first.

For comparison, Albert Heijn lists the De Ruijter packs as 400 g across two boxes and 720 g across three boxes. According to their respective product pages, a single box of own-brand flakes from Albert Heijn, Jumbo or PLUS, among others, contains 300 g. Choose an amount that suits how much you use, not just the number of packs.

Common mistakes

  • Assuming a multipack contains lunch portions

    According to Albert Heijn, the 2- and 3-packs mentioned are supplied as separate standard products. That doesn’t mean you get small portions ready to put straight into a lunchbox.

    Check the number of items and the amount in each one. If you’re taking flakes with you, bring your own airtight container if needed.

  • Buying more boxes than you’ll use

    A 3-pack of 3 × 240 g takes up more storage space and requires you to use more of the same variety than a 2-pack of 2 × 200 g.

    Choose the total amount based on how much you use, and check the best-before date and storage instructions on the packaging.

  • Assuming dark flakes have a particular nutritional profile

    A higher cocoa content doesn’t tell you how much sugar a product contains or which allergens are present. For the De Ruijter dark varieties it lists, Jumbo names soya and possible traces of milk.

    Compare the nutritional information per 100 g, and read the ingredients and allergens on the packaging of the variety you’re buying.

  • Relying only on the online product description

    Ingredients and other product information can change, even if you’ve bought the same variety before.

    So check the contents, best-before information, ingredients and allergens on the packaging you receive.

Brands to compare

De Ruijter

Worth considering if you’re looking for a specific dark variety in several boxes, or want to compare regular and Royaal flakes.

  • Albert Heijn lists a dark 2-pack of 2 × 200 g and a Royaal extra dark 3-pack of 3 × 240 g.
  • For the dark products it lists, Jumbo names soya and possible traces of milk; check the label of the variety you choose.

Albert Heijn

A useful comparison for own-brand flakes in a single box and the De Ruijter multipacks mentioned.

  • The category page lists AH milk, dark and mixed flakes in 300 g packs.
  • According to Albert Heijn, the multipacks mentioned consist of separate items; check the packaging and product information when they arrive.

Jumbo

A useful comparison for individual boxes of dark or milk chocolate flakes.

  • The category page lists Jumbo dark and milk flakes in 300 g packs, alongside a 300 g Duo Flakes Mix.
  • A 300 g box comes in a different pack format from a 2- or 3-pack; decide how much you need and how you want it divided.

PLUS

A useful comparison for individual boxes of milk and dark chocolate flakes.

  • PLUS lists 300 g own-brand boxes and 200 g De Ruijter Vlokfeest with dark and white flakes.
  • Check whether each product comes as a single box or several separate boxes.

Kiekeboe

An ALDI variety to compare as a single box of milk or dark chocolate flakes.

  • ALDI lists Kiekeboe milk or dark chocolate flakes in 300 g packs.
  • The relevant ALDI page says the product is available in store; bear this in mind when planning your shopping.

Products related to this topic

Related products coming soon.

Frequently asked questions

Does a 2- or 3-pack of chocolate flakes contain lunch portions?

The De Ruijter packs mentioned at Albert Heijn are supplied as separate items, not as confirmed individual portions. If you want to take flakes in a lunchbox, check the packaging and use your own airtight container if needed.

When should I choose two boxes rather than three?

Choose based on how much of the variety you actually use: the Albert Heijn 2-pack contains 2 × 200 g, while the Royaal 3-pack contains 3 × 240 g. They’re also different dark varieties, so compare the flavour and label before deciding how many to buy.

Where can I check for allergens in chocolate flakes?

Check the allergens on the label of the pack you’ve bought. The Netherlands Food and Consumer Product Safety Authority says that allergens must be listed on the labels of prepacked foods; for the De Ruijter dark varieties it lists, Jumbo names soya as present and milk as a possible allergen.

Does the cocoa content tell me how much sugar the flakes contain?

No. Compare the nutritional information per 100 g for the specific products instead. Jumbo lists De Ruijter Vlokken Puur 300 g as containing at least 32% cocoa solids and 63 g of sugars per 100 g; for De Ruijter Royaal Chocoladevlokken 240 g, it lists at least 40% cocoa solids and 56 g of sugars per 100 g.

How should I store an opened box of flakes?

Follow the instructions on the packaging you’ve bought. The De Ruijter product information at Jumbo that we checked says to store the flakes in a cool, dry place and gently press the box closed after use.