What should you compare before choosing?
First decide whether you want to store separate boxes or take flakes with you for lunch. Then compare how much you use and which variety suits the people who will be eating them.
| What to consider |
What to check |
Who should consider this? |
| Separate boxes or portions |
Check the number of boxes, the amount in each box and whether there are individual lunch portions. |
If you want to split the flakes between breakfast and lunch, it matters whether you get separate boxes or portions ready to take with you. This is a priority for around 36% of consumers. |
| Total amount |
Compare the amount in the pack with that in a single box, and check the best-before date. |
If you don’t use one flavour very often, you’ll want to avoid ending up with more than you can use. Around 29% of consumers prioritise matching the amount to how much they use. |
| Flavour |
Choose between milk, dark or a mixed variety; only compare stated cocoa content across the products concerned. |
If not everyone at home likes the same flakes, decide on the flavour before buying several boxes. Flavour variety matters most to around 21% of consumers. |
| Label |
Read the ingredients, allergens and nutritional information per 100 g on the packaging you choose. |
If you need to avoid an ingredient or want to compare nutritional values, the label matters more than the pack size. Around 14% of consumers put this check first. |
For comparison, Albert Heijn lists the De Ruijter packs as 400 g across two boxes and 720 g across three boxes. According to their respective product pages, a single box of own-brand flakes from Albert Heijn, Jumbo or PLUS, among others, contains 300 g. Choose an amount that suits how much you use, not just the number of packs.
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Frequently asked questions
Does a 2- or 3-pack of chocolate flakes contain lunch portions?
The De Ruijter packs mentioned at Albert Heijn are supplied as separate items, not as confirmed individual portions. If you want to take flakes in a lunchbox, check the packaging and use your own airtight container if needed.
When should I choose two boxes rather than three?
Choose based on how much of the variety you actually use: the Albert Heijn 2-pack contains 2 × 200 g, while the Royaal 3-pack contains 3 × 240 g. They’re also different dark varieties, so compare the flavour and label before deciding how many to buy.
Where can I check for allergens in chocolate flakes?
Check the allergens on the label of the pack you’ve bought. The Netherlands Food and Consumer Product Safety Authority says that allergens must be listed on the labels of prepacked foods; for the De Ruijter dark varieties it lists, Jumbo names soya as present and milk as a possible allergen.
Does the cocoa content tell me how much sugar the flakes contain?
No. Compare the nutritional information per 100 g for the specific products instead. Jumbo lists De Ruijter Vlokken Puur 300 g as containing at least 32% cocoa solids and 63 g of sugars per 100 g; for De Ruijter Royaal Chocoladevlokken 240 g, it lists at least 40% cocoa solids and 56 g of sugars per 100 g.
How should I store an opened box of flakes?
Follow the instructions on the packaging you’ve bought. The De Ruijter product information at Jumbo that we checked says to store the flakes in a cool, dry place and gently press the box closed after use.