Shoppers comparing pack sizes
You’re looking for chocolate flakes for breakfast or brunch and want to know how much is in a pack before choosing a flavour. Product information from Albert Heijn, Jumbo, PLUS and ALDI lists 300 g packs.
Who are these options for?
Anyone putting together a Mother’s Day breakfast
You want to use flakes as a bread topping or garnish and are looking for a flavour or mix to suit your planned breakfast. For example, Jumbo describes a duo mix of chocolate flakes and white flakes.
Shoppers checking labels
You want to check the ingredients and allergen information for the exact product before buying. Product information from PLUS and Jumbo shows that details about milk, lactose, gluten and wheat vary from product to product.
What should you look for when choosing?
First, decide which flavour and quantity you want for breakfast. Then check the label for that product. A name such as ‘dark’ or a vegan claim is no substitute for allergen information.
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| Pack size | Check the weight on the pack and choose a quantity that suits how much you want to use. | If you’re making breakfast for several people, you’ll want to know whether one pack will be enough. Around 25% of consumers prioritise pack size. |
| Flavour and presentation | Choose between milk, dark, white or a mix; if you choose a mix, check which flakes it contains. | For brunch, you’ll want a flavour that goes well with the rest of the breakfast. Around 25% of consumers put this choice first. |
| Ingredients and allergens | Check both the ingredients and the ‘contains’ and ‘may contain’ statements on the exact pack. | If someone at the table needs to avoid an ingredient, you’ll want to check the product in advance. Around 25% of consumers say this is their main concern. |
| Convenience | Check whether you can pick up the product you want at the shop where you do your food shopping. | You’ll want to get everything ready in one shopping trip. That’s why around 25% of consumers prioritise convenience. |
A common mistake
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Assuming dark or vegan means allergen-free
PLUS labels its dark chocolate flakes as vegan, but also says the product may contain milk and lactose. Jumbo says its duo mix may contain gluten, milk and wheat.
If you have an allergy, check the ingredients and allergen information on the exact pack. Don’t choose a product based only on its flavour name or a vegan logo.
Brands and own-label options to consider
Albert Heijn
Albert Heijn lists its own-label chocolate flakes in milk, dark and mixed varieties, all in 300 g packs.
- Several flavour options with the same listed pack size.
- Check the ingredients and allergen information for the variety you choose.
Jumbo
Jumbo lists dark and milk chocolate flakes, as well as a 300 g duo mix.
- Jumbo says the duo mix combines chocolate flakes and white flakes.
- Jumbo says the duo mix may contain gluten, milk and wheat.
PLUS
PLUS lists dark and milk chocolate flakes in 300 g packs.
- PLUS labels its dark variety as vegan.
- PLUS also says this dark variety may contain milk and lactose; the milk variety contains milk and lactose.
ALDI / Kiekeboe
ALDI lists Kiekeboe chocolate flakes in milk or dark, in a 300 g pack.
- Choose between a milk and a dark variety.
- Check the pack for the specific variety for ingredients and allergen information.
Lidl
Lidl lists 300 g milk chocolate flakes as a product available in store.
- A milk variety with a stated pack size.
- Check which pack you can actually pick up in your local shop.
De Ruijter
De Ruijter offers white, milk and dark chocolate flakes, among other varieties, as well as a flakes mix.
- A range of flavours and a mix for anyone looking for a particular variety.
- Check the size of the pack you choose; the milk variety listed by Jumbo contains 200 g.
Flakes and decorative sprinkles at Joybuy
These products include milk chocolate flakes and options for a breakfast with several toppings. There are also sprinkles with smiley faces: these are decorative sprinkles, not chocolate flakes. First choose the product type and flavour, then read the label on the pack you’ve selected.
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De Ruijter Flake Feast, 200 g
For a breakfast where you want to offer a choice of flavours. The pack contains 200 g; if you have allergies, check the label on the exact pack.
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Venz Jungle Flakes, 200 g
For anyone looking for flakes with a playful look. The pack contains 200 g; if you have allergies, read the information on the exact pack.
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g'woon Milk Chocolate Sprinkles With Smileys, 600 g
For anyone looking for sprinkles with smiley faces as a decoration, rather than regular chocolate flakes. The pack contains 600 g; check the ingredients and allergens on the label.
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De Ruijter Flakes Milk, 200 g
For anyone who wants to serve milk chocolate flakes at breakfast. This pack contains 200 g; if you have allergies, read the label on the pack you choose.
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g'woon Milk Chocolate Flakes, 300 g
For anyone looking for milk chocolate flakes in a 300 g pack. Check the ingredients and allergens, including the wheat statement, on the exact pack.
Frequently asked questions
Can I choose dark flakes labelled vegan if I have a milk allergy?
Don’t rely on the vegan claim alone. PLUS says its dark chocolate flakes may contain milk and lactose, so check the allergen information on the exact pack before choosing a product.
What should I check on the label of pre-packed flakes?
Read the ingredients and allergen information for the product you’ve chosen, as well as the pack size and nutritional information. The Netherlands Food and Consumer Product Safety Authority emphasises that information about the contents of pre-packed food must be clearly legible. Also look out for any ‘may contain’ statement.
What does the nutritional information say about milk chocolate flakes?
Nutritional values vary by product and portion size. The Netherlands Nutrition Centre lists 68 kcal, 1.4 g of saturated fat and 10.5 g of sugars per 15 g of milk chocolate flakes. If you want to assess a particular variety, check the nutritional information on the pack.