Which option is right for you?

The brunch organiser who wants to buy enough

If several people will be having flakes with breakfast, the amount in each box matters more than eye-catching packaging. A 300 g box contains more than a 200 g variant; choose the number of boxes to suit what else you’re serving.

The shopper looking for a variety of flavours

Are you already serving other toppings and looking to add another option for bread, yoghurt or pastries? A smaller mix could be a good fit. According to the product information, De Ruijter Vlokfeest combines chocolate- and vanilla-flavoured flakes.

The host checking for allergens

For guests with an allergy, it’s the ingredients in the exact variant that matter, not just the brand or flavour name. Before buying and serving, read the ingredients list and allergen information on the packaging.

What should you look for when choosing?

First decide whether the flakes will mainly be served as a topping for several people or as a small, varied extra. Then check the pack size and the label of the variant you plan to serve.

What to consider What to check when buying Who is this most important for?
Amount per box Compare the net weight and work out how many packs you’ll need for the table. If I’m putting out bread toppings for several people, I want enough flakes without having to open another box straight away. Around 27% of consumers prioritise having enough.
Flavour variety Choose between milk, dark, white and a mix; a 200 g mix contains less than a 300 g box. I’m already serving other toppings and want to add something different to the table in a small pack. Around 20% of consumers prioritise variety.
Ingredients and allergens Read the ingredients list and allergen information for the exact variant you’re buying. If a guest needs to avoid certain ingredients, I don’t want to rely on the information for another flavour from the same brand. Checking the label is the top priority for around 27% of consumers.
How they’ll be served Decide whether you’ll serve the flakes with bread, yoghurt or pastries, rather than as a snack on their own. I’m looking for something guests can use at the brunch table and don’t expect a box of sprinkles to be a sharing snack bag. Around 26% of consumers prioritise how the product will be used.

Common mistakes

  • Mistaking a box of flakes for a sharing snack bag

    De Ruijter and Joybuy describe the flakes mentioned here as a bread topping. They therefore work differently at a brunch from snacks that you hand out individually.

    Serve the flakes with bread, yoghurt or pastries, and choose something else separately if you also want to offer individual snacks.

  • Assuming all variants contain the same allergens

    Product information for De Ruijter and Choca variants, among others, lists different ingredients and allergens, including soya, milk and wheat. Choosing a different flavour is therefore no substitute for checking the label.

    Read the label on the exact pack and, if someone has an allergy, check with that guest which ingredients they need to avoid.

  • Relying on an old product page to confirm availability

    A product description can help you compare variants, but it doesn’t necessarily tell you whether that pack is available to order from your chosen retailer.

    Check the current product listing or the shop shelf before counting on a particular flavour or pack size.

Brands to consider

De Ruijter

Worth comparing if you’re looking for classic chocolate flakes and a flavour mix for brunch.

  • The product information includes milk, dark and white flakes, as well as Vlokfeest, a mix of chocolate- and vanilla-flavoured flakes.
  • Check the pack size and allergens for each variant. A product page for a different pack size doesn’t confirm that the same variant is available.

Venz

An option if you’re looking for a combination of flavours in a 200 g pack.

  • Jumbo lists Rimboe tiger milk/vanilla and Kroko dark/vanilla as 200 g variants.
  • A 200 g box contains less than a 300 g box, so consider how much you’ll need for brunch.

Choca

A 200 g variant to compare by ingredients and product type.

  • PLUS lists Choca Vlokken in a 200 g pack.
  • PLUS describes this product as cocoa-flavoured fantasy flakes and lists ingredients including wheat starch and soya lecithin. Don’t assume they’re the same as another brand’s chocolate flakes without checking the labels.

PLUS

A supermarket own-brand option to consider if you’re looking for a 300 g box of dark chocolate flakes.

  • The product page lists PLUS Dark Chocolate Flakes Fairtrade in a 300 g pack.
  • PLUS notes that product information may change. Check the ingredients, allergens and nutritional information on the pack you receive.

Jumbo

A supermarket own-brand option if you’d like to compare different flavours in 300 g boxes.

  • The category listing includes own-brand flakes in dark, milk and a duo mix, all in 300 g packs.
  • Check the individual product information and label for your chosen variant, especially if ingredients or allergens will influence your choice.

Chocolate flakes and toppings for brunch at Joybuy

These packs are suitable if you’re serving flakes as a bread topping at a Mother’s Day brunch. The chocolate sprinkles in the list are a different type of product: include them only if you also want to serve sprinkles, not as a substitute for flakes.

g'woon milk chocolate flakes 300 g

g'woon milk chocolate flakes 300 g

A box of flakes for anyone looking to serve milk chocolate flavour as a bread topping at brunch.

Pack size: 300 g. Check the ingredients and allergens on the packaging before serving.

View at Joybuy
g'woon milk chocolate sprinkles with smileys 600 g

g'woon milk chocolate sprinkles with smileys 600 g

For anyone who wants to offer sprinkles as well as flakes, as a topping or decoration; this product is not a type of chocolate flake.

Pack size: 600 g. Check the ingredients and allergens on this pack before serving it to guests.

View at Joybuy
De Ruijter dark chocolate sprinkles 390 g

De Ruijter dark chocolate sprinkles 390 g

For a brunch table where you’d like to offer dark chocolate sprinkles as well as flakes; check the product type before choosing.

Pack size: 390 g. Check the ingredients and allergens on the exact pack.

View at Joybuy
De Ruijter Vlokfeest 200 g

De Ruijter Vlokfeest 200 g

A smaller extra for anyone looking to serve chocolate- and vanilla-flavoured flakes with bread, yoghurt or pastries.

Pack size: 200 g. Check the label on this mix carefully if guests need to avoid certain ingredients.

View at Joybuy
De Ruijter milk chocolate flakes 200 g

De Ruijter milk chocolate flakes 200 g

A pack of milk chocolate flakes for anyone looking for a single-flavour addition to other brunch toppings.

Pack size: 200 g. Read the ingredients and allergens on the packaging before serving.

View at Joybuy

Frequently asked questions

Is a large box of flakes the same as a sharing bag?

No. A larger pack doesn’t automatically make chocolate flakes a sharing snack. The product pages mentioned describe boxes of 200 g and 300 g, among others, as bread toppings; choose them for serving at the table and check the packaging if you’re expecting something else.

Can you hand out chocolate flakes at a brunch?

According to the product information mentioned, chocolate flakes are mainly intended as a topping. Serve them with bread, yoghurt or pastries, for example, so guests know what they’re for.

How can I check chocolate flakes for a guest with an allergy?

Read the ingredients list and allergen information on the exact pack before serving the flakes. The Netherlands Food and Consumer Product Safety Authority explains the allergen labelling rules for prepacked foods; don’t rely on information for a different flavour or pack size.

How should I store chocolate flakes bought in advance?

Follow the storage instructions on the packaging and check the best-before date if you’re buying ahead. The Netherlands Nutrition Centre explains that instructions to store products in a cool, dark place generally mean keeping them in a cool, dark and dry cupboard.