If you specifically want chocolate flakes for St Nicholas’ Eve, compare the sugar content of the exact varieties per 100 g: a flavour name such as ‘dark’ doesn’t tell you anything about the sugar content on its own. If a clear reduction in sugar matters more to you than the flake shape, you could also consider lower-sugar chocolate sprinkles. Jumbo lists 42,6 g of sugars per 100 g for its milk chocolate sprinkles and says they contain at least 30% less sugar than its standard milk variety. However, sprinkles aren’t chocolate flakes.
You’re looking for a topping for bread or dessert and want to compare varieties by their sugar content. The nutritional information per 100 g is more useful for this than a claim on the front of the pack, as the Netherlands Nutrition Centre also advises when comparing labels.
You specifically want flakes on bread, crispbread or a festive breakfast. Lower-sugar sprinkles are only an alternative if you’re happy to use a different type of topping.
You’re considering the pack size and whether your chosen variety is available. If lower sugar is important too, compare the nutritional information for the exact products as well.
First decide whether you specifically want flakes or would also be happy with sprinkles. Then compare like-for-like products by ‘of which sugars’ per 100 g, as the Netherlands Nutrition Centre advises when comparing labels.
Choose these if: the flake shape is important for what you want to serve.
Bear in mind: milk, dark or a festive mix doesn’t tell you anything about sugar reduction on its own; compare the exact varieties.
Choose these if: a clearly stated reduction in sugar matters more than the flake shape. Jumbo compares its lower-sugar milk chocolate sprinkles with its standard milk variety.
Bear in mind: sprinkles have a different shape; also check whether the exact variety is available.
| What to consider | What to check when buying | Who might prioritise this? |
|---|---|---|
| A clear reduction in sugar | Compare ‘of which sugars’ per 100 g and, if a reduction is claimed, check which product it is compared with. | I want to choose a topping for the celebration where I can assess the reduction in sugar, even if that means choosing sprinkles rather than flakes. This is the top priority for roughly 42% of consumers. |
| Keeping the flake shape | Check whether it’s chocolate flakes or sprinkles, and which flavour variety you’re choosing. | I want recognisable flakes on my bread; a different type of topping isn’t right for what I want to serve. The flake shape matters most to around 33% of consumers. |
| Pack size and availability | Check the net weight and whether the exact variety is available at your chosen shop. | I’m buying for several people and want a suitable pack without having to switch varieties at the last minute. This is the first consideration for around 25% of consumers. |
The lower-sugar option described by Jumbo is milk chocolate sprinkles. They aren’t the same shape as chocolate flakes.
Before comparing sugar content, decide whether you specifically want to serve flakes for St Nicholas’ Eve.
PLUS lists 63,8 g of sugars per 100 g for its dark chocolate flakes. So the flavour name is no substitute for comparing the nutritional information.
Check ‘of which sugars’ per 100 g for the exact variety and compare it with similar products.
A product you saw online earlier may not be available at your chosen shop when you go to buy it. ALDI, for example, points out that promotional products can sell out quickly.
Check that the exact variety is available shortly before the celebration, and have an alternative in mind whose label you can assess.
Ingredients, nutritional values and allergens can vary between varieties. That’s why PLUS advises checking the information on the packaging.
Check the nutritional information and ingredients list on the pack you’re actually buying.
Albert Heijn and Jumbo list a range of De Ruijter flakes, including milk, dark and mixed varieties.
Choca flakes feature in the ranges shown by Albert Heijn, Jumbo and PLUS.
Venz offers combination varieties of flakes, including tiger flakes with milk and vanilla flavour.
Jumbo lists its own-brand chocolate flakes in several varieties. The separately described lower-sugar sprinkles belong to a different product category.
PLUS stocks its own-brand chocolate flakes in milk and dark varieties. The dark variety has a Nutri-Score of E.
These products are chocolate flakes or flake mixes for anyone who wants to keep the flake shape. If lower sugar is the deciding factor for you, compare the nutritional information on the exact pack; the product shape alone doesn’t prove a reduction in sugar.
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For anyone who wants to serve milk chocolate flakes and compare the sugar content of different flakes.
Pack size: 300 g. Check the nutritional information for the exact variety before choosing based on sugar content.
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For anyone looking for a festive flake variety who wants to assess its sugar content separately.
Pack size: 200 g. Compare the nutritional information for this variety with that of other flakes.
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For anyone considering a flake mix for the celebration instead of plain milk or dark chocolate flakes.
Pack size: 200 g. Check the ingredients and nutritional information for the exact mix before comparing it with other products.
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For anyone looking for chocolate flakes and wanting to compare the nutritional information on different packs.
Pack size: 200 g. When comparing products, check ‘of which sugars’ per 100 g on the exact pack.
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For anyone who wants milk chocolate flakes and values the flake shape more than switching to sprinkles.
Pack size: 200 g. If you’re choosing based on sugar content, compare the nutritional information for the exact milk variety.
No, they’re different types of sweet topping for bread. The lower-sugar milk chocolate sprinkles described by Jumbo are only an alternative if you don’t specifically want flakes.
For like-for-like products, compare ‘of which sugars’ per 100 g in the nutrition table. The Netherlands Nutrition Centre recommends this approach when comparing labels; also read the ingredients list for the exact variety.
Jumbo compares its lower-sugar milk chocolate sprinkles with Jumbo milk chocolate sprinkles and says they contain at least 30% less sugar than the standard variety. The claim applies to that comparison, not to all chocolate flakes or other types of sprinkles.
Yes, check the allergen information on the pack you’re buying. PLUS says product information can change; its dark chocolate flakes state that they may contain milk and lactose.
Check shortly before buying whether the exact variety is available at your chosen shop. ALDI points out that promotional products can sell out quickly when demand is high.
