Who is this choice relevant to?

Shoppers comparing sugar content

You want to choose a sweet sandwich topping based on the nutritional information, not just the wording on the front of the pack. The Voedingscentrum recommends comparing products per 100 g.

Chocolate flake fans checking ingredients

You’re specifically looking for chocolate flakes, but you also check the ingredients and allergen information. These can vary between varieties.

Shoppers looking for a pack that suits them

You consider which pack size suits your household and check that your chosen product is available before planning your shopping.

What should you look for when choosing?

First, compare the nutritional information for the products you’re considering. Then check the ingredients, allergens and pack size of the variety that suits your preferences.

What to consider What should you check? Who is this most relevant to?
Sugars Compare the amount of sugars per 100 g in similar products. If a claim says ‘less sugar’, check what it’s being compared with. I want to know how much sugar is in my sandwich topping, even if the front says ‘less sugar’. Around 50% of shoppers give this the highest priority.
Ingredients and allergens Read the current ingredients list and allergen information for the variety you’ve chosen. If I need to avoid certain ingredients, the information on the pack I buy is what matters. Around 30% of shoppers put this check first.
Pack size and availability Check the pack size and whether the variety is available when you do your shopping. I want a pack that suits my household so I can plan my shopping around it. This is the first consideration for around 20% of shoppers.

Common mistakes

  • Taking ‘less sugar’ to mean ‘sugar-free’

    A reduction is measured against another product. Jumbo stated that its milk chocolate sprinkles with less sugar contained 30% less sugar than Jumbo milk chocolate sprinkles, even though the variety still contained 42,6 g of sugars per 100 g.

    Check both the comparison behind the claim and the ‘of which sugars’ line in the nutritional information.

  • Confusing chocolate sprinkles with chocolate flakes

    A less-sugar claim on chocolate sprinkles tells you nothing about the sugar content of chocolate flakes. They’re different types of sandwich topping, even if you’re considering them for the same purpose.

    First decide which type of product you want, then compare the nutritional information on the individual packs.

  • Relying on an old product listing

    A listing for a less-sugar variety doesn’t mean you can still buy it. For a pack of its milk chocolate sprinkles with less sugar, Jumbo stated that it was no longer part of its online range.

    Check current availability before basing your choice on a specific variety.

Brands to consider

Jumbo

Jumbo sells own-brand sweet sandwich toppings, including chocolate flakes.

  • The different flake varieties give you a starting point for comparing ingredients and nutritional information.
  • A Jumbo chocolate sprinkle variety with less sugar isn’t a chocolate flake. Check the product type and availability of each variety.

De Ruijter

The range shown by Jumbo includes De Ruijter chocolate flakes in dark, milk and white varieties.

  • You can check which flavour and nutritional information suit your preferences for each variety.
  • Don’t assume a variety has less sugar based on its name. Compare the values per 100 g on the pack.

Venz

Venz has flake varieties in a range of flavours and shapes.

  • The product information for Venz Rimboe kroko-vlokken lists ingredients and allergens for you to check when choosing.
  • For this variety, Jumbo lists milk, cereals containing gluten, soya and wheat. Always check the pack of the variety you buy.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

Does ‘less sugar’ mean that a sandwich topping is sugar-free?

No. Jumbo stated that its milk chocolate sprinkles with less sugar contained 30% less sugar than Jumbo milk chocolate sprinkles, but they still contained 42,6 g of sugars per 100 g. When you see a claim like this, check both the comparison and the nutritional information.

How do I compare the sugar content of flakes and sprinkles?

Compare the amount of sugars per 100 g on the packs of the products you’re considering. The Voedingscentrum recommends using this measurement when comparing products. Bear in mind that flakes and sprinkles are different types of product.

Where can I find allergen information for chocolate flakes?

Read the allergen information and ingredients list on the pack of the variety you’ve chosen. For example, Jumbo lists milk, cereals containing gluten, soya and wheat for Venz Rimboe kroko-vlokken. Don’t assume the same information applies to other flakes.