If you mainly want to compare the stated sugar content
If chocolate sprinkles are also an option, you can compare the sugars per 100 g. For varieties containing polyols, check the ingredients and the warning on the packaging too.
Which option is right for you?
If you also check ingredients and allergens
A lower sugar content isn’t the only thing to consider. Compare the ingredients list and allergen information for each variety, especially if you want to avoid maltitol or need to take milk or soya into account.
If you’re specifically looking for chocolate flakes
If you want thin flakes for bread, yoghurt or a snack, the type of product matters. Jumbo lists regular chocolate flakes in its range. Check the nutritional information for each flake variety separately, and don’t assume it matches the figures for chocolate sprinkles.
What should you look for when choosing?
First decide whether the flake shape matters to you. Then compare products of the same type by their sugars per 100 g, and check the ingredients and allergens for each variety.
| What to consider | What to check | Who it matters to |
|---|---|---|
| Sugars per 100 g | For similar toppings, compare the ‘of which sugars’ figure per 100 g. If sweeteners are used, also check ‘of which polyols’. | If I mainly want to limit the stated amount of sugars in my snack, this figure is the deciding factor for me. Around 50% of consumers prioritise the sugar content. |
| Ingredients and allergens | Check the ingredients, allergens and any warnings on the current packaging of the variety you’ve chosen. | When several people are sharing, I want to know whether the variety contains maltitol and which allergens are listed. For around 30% of consumers, this check matters most. |
| Flakes or chocolate sprinkles | Check the product name and shape before comparing the nutritional information for different products. | I’m looking for thin flakes for a particular topping and don’t want to pick up chocolate sprinkles by mistake. For around 20% of consumers, the product shape comes first. |
Common mistakes
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Mistaking chocolate sprinkles for chocolate flakes
The products listed by Albert Heijn with a claim of less sugar are chocolate sprinkles. Jumbo also lists regular chocolate flakes. One shape isn’t automatically a suitable substitute for the other.
Before comparing products, decide which shape you want for your snack and check the name on the packaging.
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Reading only the claim on the front
According to Albert Heijn, AH Milk and Dark Chocolate Sprinkles with Less Sugar contain 43 g of sugars per 100 g, despite the claim that they have 30% less sugar than the corresponding regular AH varieties. Céréal’s varieties list lower sugar contents, but contain polyols.
Compare similar products per 100 g. As well as ‘of which sugars’, check the ingredients and, where applicable, ‘of which polyols’.
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Overlooking warnings and allergens
Albert Heijn’s product pages for Céréal Chocolate Sprinkles with Less Sugar list maltitols and warn that excessive consumption may have a laxative effect. The allergens listed differ between the dark and milk varieties.
Check the ingredients, allergens and usage warning on the packaging you’ve chosen, especially if several people will be eating them.
Brands compared
Céréal
Céréal offers chocolate sprinkles with less sugar as an alternative when the flake shape isn’t essential.
- According to Albert Heijn’s product information, the dark variety contains 7.7 g of sugars and 40 g of polyols per 100 g; the milk variety contains 15 g of sugars and 44 g of polyols per 100 g.
- Both varieties contain maltitols and warn that excessive consumption may have a laxative effect. Check the allergens for each variety too.
Albert Heijn
AH Milk and Dark Chocolate Sprinkles with Less Sugar are chocolate sprinkle varieties, not chocolate flakes.
- According to Albert Heijn, both varieties contain 30% less sugar than the corresponding regular AH chocolate sprinkles.
- Both varieties still contain 43 g of sugars per 100 g. Check the allergen information for the variety you choose too.
De Ruijter
De Ruijter is worth considering if the chocolate flake shape matters more to you than a claim of less sugar.
- Jumbo lists De Ruijter Dark Chocolate Flakes. The product description for De Ruijter Little Ones at Albert Heijn also mentions milk and dark chocolate flakes.
- Check the sugar content of the specific flake variety in its own nutritional information, rather than relying on figures for chocolate sprinkles.
Jumbo
Jumbo lists chocolate flakes under its own brand for anyone specifically looking for flakes.
- The category lists Jumbo Dark and Milk Chocolate Flakes, each in a 300 g pack.
- The product shape alone doesn’t tell you the sugar content. Compare the nutritional information for your chosen flakes with that of other flakes.
Related products on Joybuy
Related products will be available soon.
Frequently asked questions
Does ‘less sugar’ also mean ‘sugar-free’?
No. According to Albert Heijn, AH Milk and Dark Chocolate Sprinkles with Less Sugar contain 30% less sugar than their respective regular AH varieties, but both still contain 43 g of sugars per 100 g. Check the nutritional information per 100 g to see how much sugar the product you’ve chosen contains.
What’s the difference between Céréal’s dark and milk varieties?
According to Albert Heijn’s product information, Céréal Dark Chocolate Sprinkles with Less Sugar contain 7.7 g of sugars and 40 g of polyols per 100 g; the milk variety contains 15 g of sugars and 44 g of polyols per 100 g. The dark variety contains soya and may contain milk, while the milk variety contains milk and soya.
What should I check if I’m serving chocolate sprinkles with maltitol to several people?
Read the usage warning and allergen information on the packaging you’ve chosen. Céréal’s product pages at Albert Heijn warn that excessive consumption may have a laxative effect, so also consider how much you plan to serve.
How should I store the chocolate sprinkles I’ve chosen?
Follow the storage instructions on the packaging of the variety you’ve chosen. AH’s product information says to store its varieties in a cool, dark and dry place. The Céréal varieties mentioned should be stored in a dry place at room temperature.