Who is this for?

Anyone stocking up for several snack occasions

If you’re making bread, yoghurt or porridge with others late in the evening, the net weight can help you work out whether one pack will be enough and whether you’ll use the rest later.

Anyone looking for a particular chocolate flavour

Milk, white, dark and mixed varieties offer different options. Compare the exact variety rather than choosing based on pack size alone.

Anyone checking the label for others

Ingredients and allergens can be decisive when sharing food. So read the label on the pack you’ll actually be using.

What should you consider when choosing?

Work out how many flakes you expect to use, then choose a flavour and check the label and availability before buying.

What to consider What should you check? Who is this most important for?
Pack size Compare the net weight with the number of people eating, and consider whether you’ll use an opened pack later. Jumbo and ALDI Nederland, among others, list flakes in 300 g packs. If we’re making bread or yoghurt for several people, I want to have enough flakes without being left with an unnecessarily large pack. For around 34% of consumers, having enough in the pack would be the main priority.
Where to shop Check where the variety you want is available and whether you need to buy it in-store; Lidl lists its 300 g milk chocolate flakes as an in-store product. If I need the flakes for a planned snack, I want to know where I can pick up the variety I’ve chosen. For around 33% of consumers, where to shop would come first.
Flavour and label Choose the milk, white, dark or mixed variety you want, and read the ingredients and allergens on the exact pack. If people have different tastes or someone needs to avoid certain allergens, I want to check first which variety will work for the group. For around 33% of consumers, flavour and ingredients would be the most important consideration.

Common mistakes

  • Assuming a large pack is automatically a sharing bag

    A 300 g pack contains more than a 200 g pack, but it’s still a pack of flakes for topping bread. If you don’t use many, you’ll have a lot left after your snack.

    Choose a pack size based on the number of people eating and how much you expect to use after opening.

  • Treating milk, white and dark varieties as interchangeable

    The ingredients vary by variety. Among the De Ruijter products listed by PLUS, the white flakes contain milk and Royaal extra dark contains soya; the dark variety may also contain milk.

    If you’re sharing food, check the ingredients and allergens on every pack you choose, especially if someone needs to avoid an allergen.

  • Confusing a product listing with stock at a particular store

    A product page doesn’t automatically tell you whether the variety you want is in stock at a particular store when you visit. Lidl lists its 300 g milk chocolate flakes as an in-store product.

    Check that the exact variety is available before making a special trip for one particular pack.

Brands to consider

De Ruijter

A brand to consider if you’re looking for a particular chocolate variety rather than simply a large pack.

  • PLUS lists 200 g white flakes and 240 g Royaal extra dark.
  • These varieties come in smaller packs than the 300 g own-brand options listed; ingredients and allergens vary by variety.

Jumbo

The own-label range includes several chocolate flakes in 300 g packs.

  • Jumbo lists 300 g milk, dark and Duo Vlokken Mix varieties.
  • Check that the flavour and ingredients of each variety are suitable for everyone eating.

Kiekeboe

An ALDI own-label brand offering 300 g chocolate flakes.

  • ALDI Nederland lists a milk variety and a dark variety.
  • Check the variety you want and its availability at the store where you plan to shop.

Venz

An option if you’re looking for a different flavour combination from standard milk or dark flakes.

  • Jumbo lists 200 g Rimboe varieties with dark chocolate and vanilla or milk chocolate and vanilla.
  • At 200 g, these packs contain less than the 300 g packs of flakes listed.

Choca

A brand to compare if you’re looking for a 200 g pack of flakes or a mixed variety.

  • Jumbo lists 200 g packs of Choca Vlokken and Choca Vlokken mix.
  • Compare the ingredients of your chosen variety and decide whether 200 g will be enough for your snack.

Flakes and related bread toppings at Joybuy

This selection includes chocolate flakes in packs from 200 to 390 g, as well as one 600 g variety of chocolate sprinkles. Chocolate sprinkles are a different type of bread topping from flakes, so choose this variety only if that’s what you’re looking for.

De Ruijter dark chocolate flakes, 390 g

De Ruijter dark chocolate flakes 390 g

A pack for anyone looking for dark chocolate flakes who can also use the larger quantity after sharing a snack.

Pack size: 390 g. Check the ingredients and allergens on the packaging before serving these to others.

View at Joybuy
g'woon milk chocolate flakes, 300 g

g'woon milk chocolate flakes 300 g

A milk chocolate variety for anyone looking for a 300 g pack to share with several people or enjoy over several occasions.

Pack size: 300 g. If you’re sharing, read the label on the exact pack.

View at Joybuy
g'woon milk chocolate sprinkles with smileys, 600 g

g'woon milk chocolate sprinkles with smileys 600 g

For anyone looking for a large pack of chocolate sprinkles for bread, rather than a pack of flakes.

Pack size: 600 g. Check the ingredients and allergens on the exact pack before sharing it with others.

View at Joybuy
De Ruijter Vlokkenfeest, 200 g

De Ruijter Vlokkenfeest 200 g

A smaller pack for anyone looking for a mix of chocolate and vanilla flakes.

Pack size: 200 g. Check whether that’s enough for the number of people eating, and read the label if anyone has allergies.

View at Joybuy
De Ruijter milk chocolate flakes, 200 g

De Ruijter milk chocolate flakes 200 g

A milk chocolate variety for anyone who’d rather open a smaller pack of flakes.

Pack size: 200 g. If several people are eating, it’s worth checking whether one pack will be enough and reading the label for allergens.

View at Joybuy

Frequently asked questions

Are 300 g packs of flakes a separate sharing-bag category?

No. Think of 300 g as a pack weight, not a separate category of sharing bags. Jumbo and ALDI Nederland list flakes in this size; choose a pack based on how much you expect to use together and after opening.

What should I look out for when sharing with others?

Read the ingredients and allergens on the exact pack before sharing flakes. The De Ruijter varieties listed by PLUS differ: the white variety contains milk, while Royaal extra dark contains soya and may also contain milk.

How should I store an opened pack of flakes?

Follow the storage instructions on the packaging and seal the pack well after use. The De Ruijter packs listed by PLUS advise storing in a cool, dry place; check the date on the pack too.

Are flakes meant to be eaten straight from the pack as an evening snack?

Product descriptions from retailers including Jumbo and PLUS mainly present flakes as a bread topping or garnish. For a shared snack, first decide what you’d like to use them on, then check the quantity you’ll need and the ingredients.