Who should consider the serving options?

Families with children helping themselves

If several people are helping themselves to flakes at once, individual portions let you prepare servings in advance without sharing an opened pack. Albert Heijn describes De Ruijter Kleintjes as small portion packs; check the contents, as the range doesn't consist solely of flakes.

King's Day brunch organisers

For a shared table, consider the pack size, how you'll serve the flakes and how you'll reseal the pack afterwards. The standard packs of flakes reviewed include sizes of 200 g, 240 g and 300 g. Choose a size that suits the number of guests and how much you expect to have left over.

Shoppers with ingredient or allergen requirements

Check the exact variety you plan to serve. The products mentioned have different ingredients and warnings, including for milk, soya and wheat. Keep the packaging handy in case guests want to check the nutritional information.

What should you look for when choosing?

First, decide whether guests need individual portions or can help themselves from one pack. Then choose a suitable quantity and check the ingredients of the variety you plan to serve.

What to consider What to check before buying Who it's important for
Helping yourself with less mess Check that the product really comes in individual portions and how many are in the pack. Use a sauce squeeze bottle only if both the bottle manufacturer and the product manufacturer say it is suitable for this purpose. If children or other guests are serving themselves, I don't want everyone pouring from the same open pack. Around 45% of consumers put ease of self-service first.
Quantity for the group Compare the net weight with the number of guests and check whether you can reseal the pack properly after opening. For a busy brunch table, I want to serve enough flakes without having too much left over. For around 33% of consumers, choosing a suitable pack size is the first consideration.
Ingredients and allergens Read the current label for the variety you've chosen, including its allergen information, and follow the storage instructions. If a guest needs to avoid certain ingredients, I want to be able to check the right packaging before serving. Around 22% of consumers put checking ingredients first.

Common choices to reconsider

  • Buying a sauce squeeze bottle for dry flakes

    The chocolate flakes described here are intended for sprinkling or use as a topping. A sauce bottle, therefore, isn't a proven way to dispense these dry contents.

    For self-service, use individual portions or put a dry bowl or spoon next to the original pack. Only consider a squeeze bottle if the manufacturers of both the bottle and the flakes say they are suitable for use together.

  • Choosing based only on the flavour name or description

    Ingredients and allergen warnings vary between varieties. A description on the front of a pack doesn't replace the information on the label.

    Read the label on the specific pack before buying and serving. Leave the pack available for guests who want to check the ingredients.

  • Leaving the whole opened pack out

    The Netherlands Nutrition Centre advises closing the pack properly and storing chocolate flakes in a dry place. This is also important if you have some left over after brunch.

    Put only the amount you want to serve in a dry bowl and seal the rest of the pack. Also follow the storage instructions on the packaging.

Relevant brands to consider

De Ruijter

The product ranges reviewed include milk and dark chocolate flakes, Vlokfeest, Royaal and a selection of small portion packs.

  • You can choose from different flavours, varieties and pack sizes across these products.
  • Kleintjes contains different types of sprinkles, not just flakes. Check the ingredients and allergens for each variety individually.

Albert Heijn huismerk

Albert Heijn's range overview lists 300 g packs of mixed, milk and dark chocolate flakes.

  • This pack size offers a specific option if you want to put one standard pack on the table.
  • Check how the pack you've chosen seals and what the label says about its ingredients.

Jumbo huismerk

Jumbo lists its own milk and dark chocolate flakes in 300 g packs, among other products.

  • A 300 g pack is worth considering when several guests will be sharing the same supply.
  • A larger pack doesn't necessarily mean the flakes are easier to sprinkle or the pack is easier to reseal; check the individual pack.

PLUS huismerk

PLUS describes a 300 g dark chocolate flakes variety with a Fairtrade cocoa label.

  • The product description states that it contains at least 32% cocoa solids.
  • PLUS also states that this variety may contain milk and lactose. If you need to check allergens, read the current label.

Lidl

Lidl describes milk chocolate flakes in a 300 g pack.

  • The stated pack size makes it easy to compare with other standard packs.
  • Before using the pack for self-service, check its ingredients, allergens and how it reseals.

Products for a shared table

These Joybuy products are standard packs of chocolate flakes or chocolate sprinkles for serving at a shared breakfast or brunch table. They aren't individual portions or squeeze-bottle options. When choosing, check the product type, pack size and ingredients.

Pack of g'woon milk chocolate flakes, 300 g

g'woon milk chocolate flakes, 300 g

A milk chocolate variety for anyone who wants to put one pack of flakes on the brunch table.

Pack size: 300 g. Check how the pack reseals after opening, and read the label if you need to check ingredients or allergens.

View at Joybuy
Pack of De Ruijter Flake Feast, 200 g

De Ruijter Flake Feast, 200 g

A mix of chocolate and vanilla flakes for anyone who wants to offer a choice of flavours at their King's Day table.

Pack size: 200 g. For this variety, check the label for wheat, soya and any mention of milk. Use a dry bowl or spoon to serve.

View at Joybuy
Pack of De Ruijter Hail Chocolate Pure, 390 g

De Ruijter Hail Chocolate Pure, 390 g

Dark chocolate sprinkles for anyone who would rather serve sprinkles than flakes at a shared brunch.

Pack size: 390 g. Check how the pack reseals after opening, and read the label if guests need to check ingredients or allergens.

View at Joybuy
Pack of De Ruijter Flakes Milk, 200 g

De Ruijter Flakes Milk, 200 g

Milk chocolate flakes for anyone who wants to use a standard pack as a topping at breakfast or brunch.

Pack size: 200 g. Check how the pack reseals and refer to the label for ingredients and allergens.

View at Joybuy
Pack of De Ruijter Intense Pure Chocolate Sprinkles, 200 g

De Ruijter Intense Pure Chocolate Sprinkles, 200 g

Dark chocolate sprinkles for anyone who wants to serve a different kind of topping from flakes.

Pack size: 200 g. Check the packaging for how to reseal it after opening, and read the label if you need to check ingredients or allergens.

View at Joybuy

Frequently asked questions

Can I put chocolate flakes in a standard squeeze bottle for King's Day?

A standard sauce squeeze bottle isn't a proven solution for dispensing dry chocolate flakes. The products described are used as sprinkles or toppings, so for self-service it's better to offer portions, the original pack or a dry serving bowl with a spoon. Use a squeeze bottle only if the manufacturers of both the bottle and the flakes say they are suitable for this purpose.

Which pack is convenient for a self-service breakfast with children?

You can set out individual portions in advance, so nobody has to sprinkle from the same pack. Albert Heijn describes De Ruijter Kleintjes as a range of eight small portions weighing 15 g and 20 g; check the contents, as not every portion contains flakes.

How should I store an opened pack of flakes after King's Day?

Seal the pack properly and store it in a dry place, as advised by the Netherlands Nutrition Centre for chocolate flakes. Also follow the storage instructions on the specific pack, and put only the amount you need in a dry bowl for serving.